i'd say its definitely the first in a long series, its for branding not for quick sales. they're trying to revamp the image, the brand, not sell the latest version of windows. and how do you do that? you get seinfeld to come do your spots and make you look cool instead of inept.
That's what I thought. Well, that's what I thought after "WFT?" for a minute or two. This is the introduction to how they meet and now Jerry will follow him around and be...Seinfeld.
I liked the ID card, it saved the whole crappy mess IMO.
They want you to think WTF? So there's that.