Right, but that's all in order since they're not selling a product here, they're trying to reshape the brand. I think the mere fact that they're spending $300 million on advertising without trying to push a product is an indication that they're really committed to changing perception of the brand identity. It's good that they took the high road and avoided any jabs at Apple.I kind of liked it, even though none of it really made sense until the end.
Definitely more enjoyable than the Mac commercials, worse as a commercial.
The Mac commercials may work, but I'm wondering what they'll do to the brand identity in the long run. It's a relentless smear campaign, probably illegal in some countries, it's been stretching the truth on more than one occasion, it's smug, it's hostile and it brandishes the majority of computer users as idiots for sticking with Windows. And frankly it's getting a little old.
In short: M$ commercial - good for brand, useless for sales.
Apple commercials - good for sales, risky for brand.