It's the best ad Microsoft has ever done, but you probably have to be a Seinfeld fan to appreciate it.
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Microsoft's First Seinfeld Ad Airs: Shoe Circus
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No. I mean 'awareness' as in 'awareness of brand'.
The point of the adverts will be to show that there aren't really the problems that Vista had anymore.
Because if you automatically think it's crap you won't buy it. If you become aware of something you're more inclined to try it and then make your own mind up rather than relying on Joe McBlog for your opinions. Microsoft have lain down and had the crap kicked out of them - and quite justifiably for the first year - now it's time to raise the profile again.
I said earlier there are two stages of advertising:
1) Make them aware of it
2) Make them want it
This advert was part of stage 1 and succeeded pretty well. Hell, very well - half the net is talking about it.
Simple concept.
Well, here's an example:
Carphone Warehouse sponsor Big Brother.
Contestant makes racist remarks about another contestant.
Massive publicity.
Carphone Warehouse cancel contract early, stop sponsoring the show and run for the hills.
"All publicity is good publicity" is not correct.
New Coke anyone?
This pretty much says it all.
Along with....
WTF?
At least the cliche Apple ads come right out and say it.
Look into the story of New Coke, you might be surprised to learn that it had a very positive effect for Coca-Cola.
Looking at so many people flaming about the "worst ad ever," thought crossed my mind that the ad might have already started working. After all we are all talking about it here.
It's not that it is bad publicity, but it's better than nothing.
Frankly, I'm getting more annoyed by the on-line Vista/Mojave ads. Those are totally pointless.
It's not that it is bad publicity, but it's better than nothing.
Frankly, I'm getting more annoyed by the on-line Vista/Mojave ads. Those are totally pointless.
Yes but I didn't see Bill calling Jerry a Jewboy unless I missed that part.
That wasn't advertising. That was stupidity.
Boring Commercial
I mean I think a high-school kid using Imovie, could of created a better commercial. This was boring, and would turn me off completly from windows. Jerry seinfeld definitely did not help
I mean I think a high-school kid using Imovie, could of created a better commercial. This was boring, and would turn me off completly from windows. Jerry seinfeld definitely did not help
it was too long!
the ad needs to be short and simple and too the point. theyve made a boring movie that serves no purpose
the ad needs to be short and simple and too the point. theyve made a boring movie that serves no purpose
I mean I think a high-school kid using Imovie, could of created a better commercial. This was boring, and would turn me off completly from windows. Jerry seinfeld definitely did not help
And you were all ready to go out and buy Windows until you saw it, right?
And you were all ready to go out and buy Windows until you saw it, right?
YEP so my computer could crash, and I could get no work done! I guess thoose are feature enhancements.
It was funny last year how microsoft listed on their exchange page, how one of the features was viruses before they took it off.
Anyway, I think I'm more productive on my mac. Thank You!
I agree . . . the best Microsoft has ever done, but that's not saying much.
Now, as for the best Seinfeld ever was part of; I remember some Apple ads with him back when he was famous.
Vista = Tight shoes that will cause you pain until they stretch in to System 7
System X = right fitting shoes that won't give you any pain from the start. Oh, and "It' a ten" per Seinfeld.
Oh, and the "Conquestidor brand! That was good! I recall the conquestidors were a small number of guys that didn't believe that sticks with a sharp end was the best way to go, even though a popular poll at the time said that 96% of the people favored sharp sticks.
Sharp sticks = fail
Gunpowder = blow the feathers off of sharp stick users
Maybe it's trying to say that microsoft windows is like a shoe, flexible but always a good fit
Ahhh - got it. The point of the ad is to make us aware of the OS that has 92% market dominance.
I don't get it!
I gotta say, I was a bit disappointed with this commercial. It's not really clear what Microsoft is trying to convey. Microsoft has very smart people on their team and they make more money in 3 days then Apple makes in a week; you'd think they'd be able to come up with something better. Very disappointed.:
I gotta say, I was a bit disappointed with this commercial. It's not really clear what Microsoft is trying to convey. Microsoft has very smart people on their team and they make more money in 3 days then Apple makes in a week; you'd think they'd be able to come up with something better. Very disappointed.
:
I just want to know when they will stop using that excuse to prove relevance. We know that the OS is this and that and has such and such market share Windows.... when will you show us WHY we should consider it for our next purchase?
Why do you think the most recognised brand in the world – Coca-Cola – is advertising?
Although it may sound weird to some, brand recognition is why.
