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Microsoft's First Seinfeld Ad Airs: Shoe Circus
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The Olympic Opening Ceremonies did not use Macs - it appears they used Windows PCs, as one of them blue screened while projecting onto the stadium canopy.
That's also an unnecessary qualifier, as Macs are PCs, but I get your point. It seems like Apple gets a lot more out the same cheap chinese hardware with OS X than MS does with Windows.
Apple at least selectively bring in their components. Unlike, a typical PC which has the reliability factor of a pittbull with rabies!
Does anyone here actually know the facts about how much hardware Apple makes itself?I can't help thinking we're comparing "Apples to Pigs" on this one!
If that's true,why does it's new ad for get a mac say it does?You can currently see the ad across the whole of the front page on www.nytimes.com
I think someone's going to be left holding the lipstick on this one and I don't think it's going to be Apple!
oh yes because apple makes the CPUs/GPUs/HDDs/RAM/mobos etc?? they only really make the cases for a lot of their stuff, the rest is all bought from external sources.
Dishonesty, perhaps?
Because Apple often lies in its ads? (think "first 64-bit desktop" for a prime example)
Because Apple often lies in its ads? (think "first 64-bit desktop" for a prime example)
That really is audacious,what are they thinking. I know they're buying up some companies but none the less to have a banner headline does seem very misleading.Maybe it's just the wires etc...!!
Yes, Apple does design their casings, specifies how hardware will function within the design, and has their machines built to their specifications. Apple essentially does produce their products, in a similar way to the way auto manufacturers use parts and farm production out to factories outside their own. What makes the difference here is that Apple takes full responsibility if anything were to go wrong with the interaction of the hardware, software, drivers, or anything which could prevent the user from having things work seamlessly. No other PC company can, or will, offer that.
Well, it's definately an ad designed to mislead some people. At least they admit what they're refering to as the screen,case etc
You obviously understand how Apple works with their hardware suppliers.What I don't understand is what standard does Apple expect,as far as seamless integration,that PC's with an MS OS don't have or can't have and likewise that same relationship to their screens,casings etc. And do you mean that warranties on Apples products are more substantial?I would love to know how that works.
According to Apples ad-QUOTE- "Because Apple makes both the software and the hardware,everything works together,just as it should."
The BIG LIE, Apple style
So, Apple has a silicon fab where they make their own Core 2 Duo microprocessors? Their own disk factories? LCD plants? Memory fabs? NICs? Connectors?
Lies, all lies.
If Apple had used the word "designs" instead "makes", and the word "systems" instead of "hardware" -- it would be true.
"makes hardware" is a lie unless you add so many qualifications to "make" and "hardware" that it becomes "designs systems".
And this is without even addressing the issue that there aren't any Apple factories - almost all of the assembly is done by contract manufacturers in Asia.
So, Apple has a silicon fab where they make their own Core 2 Duo microprocessors? Their own disk factories? LCD plants? Memory fabs? NICs? Connectors?
Lies, all lies.
If Apple had used the word "designs" instead "makes", and the word "systems" instead of "hardware" -- it would be true.
"makes hardware" is a lie unless you add so many qualifications to "make" and "hardware" that it becomes "designs systems".
And this is without even addressing the issue that there aren't any Apple factories - almost all of the assembly is done by contract manufacturers in Asia.
I didn't expect to agree with you but the word "design" sprung to my mind as possible too,"makes both" is ludicrous and opens up Apple to ridicule and warranted attacks.That kind of deceptive bragging paints a pig with lipstick!
Microsoft is primarily a software company. Although they have recently branched out into other competitive markets, i.e. xBox, (gaming) Zune, (mp3 player) and kiosk, (Surface) Microsoft does not offer an all-in-one solution (OS, PC, Monitor) computer at this time. Instead, MS sells/licenses their Windows OS to several PC manufacturers, and dealers, such as Dell, who are obliged, by license agreement, to pre-install a Windows Operating System on every PC sold. With this business model, the consumer can choose to build his/her own PC, mix and match parts, chipsets, motherboards, with permutations of varied brands, specs, build quality, etc. Microsoft has done extremely well with this business model, which brings in approximately 80% of their revenue, OEM taxes included. However, this is where MS draws the line on customer service - the hardware warranty is carried separately, by the PC manufacturer. If you do have a problem, as many do, the finger pointing will continue endlessly while you spend time and money on tech calls, back and forth, from MS to which ever manufacturer(s) are involved.
With Apple's business model, although choice is somewhat limited, which is unfortunate for those who wish to build their own mini-towers, the design and integration of the OS and hardware make it possible to assure a quality user experience, while greatly minimizing technical issues and incompatibilities. Once again, if GE can claim to make, instead of design microwave ovens, with their units assembled overseas with parts not even made by them, then so can Apple state that they make the software and hardware. They certainly strive to make them work together.
No doubt many people looking to buy a new PC would be encouraged by this ad.Apples' superior integration of OS and hardware must make some significant differences."Makes both" though makes Apple appear desperate for an advantage, given that it's blatantly false and may backfire as people feel duped.
Quite true, especially if Apple were still a "Mom & Pop" brick & mortar store of the mid 20th century. Times have changed, however, and any company today, which claims that they 'make' anything, is blatantly deceptive. Although stating, "Apple makes the software and manufactures the hardware" would be more precise, the statement becomes more coherent by having the term 'make' apply to both. After all, you do receive an Apple branded keyboard, and an Apple branded mouse with the package, which technically is hardware. I do not believe that customers will feel duped knowing that Apple stands by the entire system, made 'in house' or not.
Of course they wont feel duped if Apple stand by the entire system but they definitely will feel duped if they were led to believe Apple made the entire system,as this ad implies,thereby not receiving the benefits that that may have brought.The fact that Americas' oldest conglomerate,GE has pursued similar marketing tactics with dishwashers shouldn't make Apple think it can take liberties with its customers.
"Negotiations arn't Proclamations"
We'll it all depends on how one wishes to interpret the term 'make.' I enjoy Aunt Annie's "Home Made Cookies." Although, they're not made by her, nor are they made in her home, they are authentic tasting nonetheless, and I have no desire to initiate litigation against the company for false advertising. Since there exists no company today which actually makes all of their products' components from scratch, quibbling about whether or not something is 'made' by a company seems senseless. Apple's products are 'made' with more integrity than most other products available today - it's this integrity which they are referring to.
If Apple is the driving force in the design of these components(ie sets strict guidelines for their products to be made specifically for their own machines)and that that product thereby is fundamentally designed to work specifically with their machines I would accept "makes" in a commercial but it's not the case. Apple simply gets things working better at their end of the operation cherrypicking components just like everyone else. I do see your point that they integrate the whole package more than other companies even can,but that's really all when it comes to processors etc.