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Microsoft's New Vista Ad Campaign: Microsoft Mojave
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That was a terrible movie. The, "experiment," only showed the people that vista, "looks," good. If you use it for a long time it gets quite annoying and, "Mojave," reveals itself.
Exactly!
"I need an upgrade, and this is everything I might need".
Is this REALLY what a middle aged woman would say when confronted with a new operating system for 5 minuets? She obvious is not really looking for an upgrade, otherwise she would have seen Vista a long time ago when browsing trough the internet or so. And what about that woman that says: "I Think it's an awesome program, but you have to see for yourself", witch conveniently is the slogan of the ad ("see for yourself").
And what super high(er)-definition HIDDEN camera pans around and zooms in and out like that!!!
"I need an upgrade, and this is everything I might need".
Is this REALLY what a middle aged woman would say when confronted with a new operating system for 5 minuets? She obvious is not really looking for an upgrade, otherwise she would have seen Vista a long time ago when browsing trough the internet or so. And what about that woman that says: "I Think it's an awesome program, but you have to see for yourself", witch conveniently is the slogan of the ad ("see for yourself").
And what super high(er)-definition HIDDEN camera pans around and zooms in and out like that!!!
Ah yes, the all knowing IT department.
I remember a fairly large company towards the late 90s who were pretty much Mac based. Due to a change in ownership the IT department had changed form the initial start of the company, and the new IT department for years was looking for a way to get rid of them, and in the end the 2 big reasons they came up with (and sent a lot of internal communications around explaining the decision) were Y2K and the fact they had to custom develop software for the Mac platform.
Y2K was clearly not a problem on the Mac, and the other reason - many years into the 00s lets just say their big custom developed solution for Windoze was not exactly on track or on budget.
Now Im not saying the move to Windoze was a bad thing per se - there were issues with the Mac environment (and Apple to), but possibly nothing that could not have been overcome with the same amount of money and energy that was thrown at the conversion to a windows environment. The reason really came down to a simple 'we don't like macs and need to get rid of them'.
Although I also think this might have been scripted, they may have named the clip after the statement, not scripted a statement to match the name of the clip. I hope that makes sense lol
haha yea! I'm in the Marketing business. Believe me. Coming up with a marketing slogan AFTER you've made the actual footage is very unprofessional. or odd at least. because the slogan is mostly the core of witch the campaign is build on.
The campaign had to went something like this:
Hey Bob! Lets put some people in a room with a computer and a guy next to him that asks some random questions, then put the positive reactions together and make a campaign out of it.
But hey, it's Microsoft so you might very well be right
. *Thinking of some great marketing failures in the past*
All they really needed was to buy the Dr. Pepper tune...
#M.S. Vista! So Mis-under-stood...
If anyone would try it,
They'd know
It... Tastes... Good! (So good!)#
Unfortunately there isn't 32/64 bit ultimate/home/premium versions of Dr.Pepper, so the simplicity might end there.
#M.S. Vista! So Mis-under-stood...
If anyone would try it,
They'd know
It... Tastes... Good! (So good!)#
Unfortunately there isn't 32/64 bit ultimate/home/premium versions of Dr.Pepper, so the simplicity might end there.
i actually liked vista. i was quite depressed for a while when i reverted back to XP. vista had little quirks that i just loved, and made my life a little easier. i reverted back to XP because vista just burned my poor lappy alive. and someone earlier said "many windows users' stomachs turn when they sit down to mac os x and realize it's an uphill battle." well, yes. when you're used to windows your whole life, it's hard to get used to a mac. i still occasionally catch myself moving my cursor down to find the time on the tool bar. . . only to find a dock. ha, but i'm slowly getting used to it.
seriously, vista isn't a terrible bomb shell as many portrayed it. once you tone down the visual, it runs a lot like XP. and of course, it had its problems, but they were eventually worked out. the visual is what they try and sell you on. . i've noticed a lot of quirks that vista had, that os x has. .) nothing is going to be perfect the first time something's released. i think the only reason people believe vista is bad because apple hiked to the mountain tops to scream just how horrible vista was. i'm not saying i prefer mac over windows yet (i'm not used to os x, yet). i haven't had enough time to play with macs. from what i see, i like. but i also like windows. and for the record, those who have not even tried vista, and bash it need to at least try it. don't let others make up your mind/opinions for you. mmkay?
seriously, vista isn't a terrible bomb shell as many portrayed it. once you tone down the visual, it runs a lot like XP. and of course, it had its problems, but they were eventually worked out. the visual is what they try and sell you on. . i've noticed a lot of quirks that vista had, that os x has. .) nothing is going to be perfect the first time something's released. i think the only reason people believe vista is bad because apple hiked to the mountain tops to scream just how horrible vista was. i'm not saying i prefer mac over windows yet (i'm not used to os x, yet). i haven't had enough time to play with macs. from what i see, i like. but i also like windows. and for the record, those who have not even tried vista, and bash it need to at least try it. don't let others make up your mind/opinions for you. mmkay?
Microsoft obviously didn't show them an OTB version of Vista. They must have changed up some things so that the users didn't immediately recognize it. Meaning that their experiences were not what they will have will a genuine version of Vista. Many of the other posters came up with other excellent points. Vista may be "secure", but who wants to buy just another old cheapie plastic PC that does next to nothing OTB? Unless the buyer is willing to pay about the same they would for a Mac - They will get a very sluggish, piss poor experience. For the best experience, why not buy a Mac?
Vista has become the red-headed step-child of the industry, some of this is blowback from Windows XP's problems, some of this is from people just wanting to hate Microsoft, and some of it is because of genuine problems that come with a new OS release. However, Windows Vista does have problems.
Of course, we know that anecdotes do not constitute evidence, but yes, Vista runs fine on some machines. But, on others, not so much. On machines I've tried (new Dell, brand-new Aspire) it ran fine until you started messing with files. The most egregious was on the Aspire when it took forever to copy a host of Mp3 from a drive to the laptop. Then the machine crashed.
Vista needs some work.
To be fair. Watching anyone do this on any bit of software can lead to a hilarity of censored language if given the right circumstances. Digital cameras are well-behaved, but printers. Oh, how I hate printer drivers.
The commercials are good effort, but I don't know how much affect they will actually have. Personally, I consider them such a 'strapped-chicken' effort that it won't change my own opinion about Vista. I'd like to see a control done where people are given XP with a different theme and asking them what they think of the new Windows Mojave. I'm sure you'd get a few asking when they can get such a shiny and wonderful new OS. I'd also like to see some real world testing. Vista is definitely shiny and very pretty, but it needs work before it becomes a rival to XP.
Yes, this sums it up quite well. However, Vista is an expensive downgrade, and no commercial, especially one of this high degree of lameness, will change anyone's opinion. I would sooner purchase a zune than throw away time and resources on regressing from XP to Vista.
So I Will Step Out On A Limb Here Folks
I would say i have a legit excuse to put in my 2 cents on this forum...
i have a Dell XPS with OSX on one end, and Windows ..Mojave on the other..lol..it is actually VistaSP1....
for the "after" picture...here is how i will put it (keep in mind i am new to osx and am far more familiar with windows os than any mac or linux based os... like many others)
overall...speed- obviously osx, yet it does lag occasionally.
control- osx.. once again
media combatibilty- vista
ease and comfort- vista
startup - osx... By a VERY large margin
as for the time i spend on each side .. i would say i am on osx 3/4 of the time and the other 1/4 i am doing only things that i feel far more comortable doing on windows... FOR NOW*
point is...
i have worked with xp for 10 years, and vista since the week it came out.. and osx for months
i have spent time with them all, and at the end of the day.. mojave or not
OSX is BOSS... it just dominates..and anybody who wants to flame me (you secret mojave lovers out there) ..make my day..but apple has windows by the balls
good day ;]
If you read down this thread, more then half of the comments are about how Vista is terrible, or Vista is slow. BUT, if Apple did the same type of experiment with Mac OS X, people would be praising it. It's a great marketing idea by Microsoft, and people are too hypocritical about Vista just because of what people complain about. I have Vista on my machine, and I love it.
But hey, that's my two cents.
I would say i have a legit excuse to put in my 2 cents on this forum...
i have a Dell XPS with OSX on one end, and Windows ..Mojave on the other..lol..it is actually VistaSP1....
for the "after" picture...here is how i will put it (keep in mind i am new to osx and am far more familiar with windows os than any mac or linux based os... like many others)
overall...speed- obviously osx, yet it does lag occasionally.
control- osx.. once again
media combatibilty- vista
ease and comfort- vista
startup - osx... By a VERY large margin
as for the time i spend on each side .. i would say i am on osx 3/4 of the time and the other 1/4 i am doing only things that i feel far more comortable doing on windows... FOR NOW*
point is...
i have worked with xp for 10 years, and vista since the week it came out.. and osx for months
i have spent time with them all, and at the end of the day.. mojave or not
OSX is BOSS... it just dominates..and anybody who wants to flame me (you secret mojave lovers out there) ..make my day..but apple has windows by the balls
good day ;]
Again more point to Microsoft completely missing the point or branding and good pr. I did watch some of the videos and it's kind of funny how there really wasn't any "wow I love that" moments, it was more of the case of "ok it's visa...so".
Show us in real-time how long it takes to copy/move/delete files in "MOJAVE"!
EXACTLY!!!! Heres what I find, people who are not heavy computer users and use vista for internet and a few games, maybe some office have no problems with vista.
Heavy computer users who do things like large data backups, large file transfers, any beefy software like Lightroom, Photoshop, Maya, etc all have problems with vista because vista is downright a memory hog. Its amazing how Lightroom in XP on a 4 year old system completely outperforms Lightroom on Vista in a $7k gaming rig. The file transfer speed is completely unacceptable too even after SP1. And when I delete something from the recycle bin and it takes 6 minutes that's rediculous. And its not just on one machine like Vista lovers try and claim. I have thousands of machines at my workplace running vista and they all have the same problems, which is why I have been working for a while putting a good many of them back to XP.
People can praise vista all they want but Microsoft screwed up and rushed something that wasn't finished and now they are paying for it and luckly, by the looks of it, learning from their mistake.
I work in IT and I see the same mac hate. The ability to do my job was actually called into question when a co-worker reported to my supervisor I had a mac (my PERSONAL machine I have at home!). Unreal. (I still have my job as my work proves I know what Im doing). But it's amazing that people have so much hatred towards a damn computer. I really think its because a lot of IT people know nothing about them and are afraid of that. Once I showed some co-workers what a mac was capable of the mood suddenly changed.
Like I would really want to take the opinion of computer illiterate people, on what operating system I run..
Vista "looks" nice, but I would never be able to use it on a daily basis...
Vista "looks" nice, but I would never be able to use it on a daily basis...
I know EXACTLY how you feel. I sit at my desk with my MBP and I do most of my work from it and people thought I was "just playing on the computer," that is until they saw me fixing whatever there issue was on the server (which I can just fix with the RDC). I only use my custom Vista machine at work when I HAVE to (which is rarely).
Ah, the thanklessness of the job we call IT.
"I know EXACTLY how you feel. I sit at my desk with my MBP and I do most of my work from it and people thought I was "just playing on the computer," that is until they saw me fixing whatever there issue was on the server (which I can just fix with the RDC). I only use my custom Vista machine at work when I HAVE to (which is rarely).
Ah, the thanklessness of the job we call IT. "
I do the same thing-
My boss thinks I'm magic
I guess i shouldn't push too hard to switch them over cause then i might be out of a job. :-\
Ah, the thanklessness of the job we call IT. "
I do the same thing-
My boss thinks I'm magic
I guess i shouldn't push too hard to switch them over cause then i might be out of a job. :-\