They're working alright, working to persuade consumers to stay further away from D-Rated comedy and any products released by a company capable of doing this.
Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Microsoft's Next Seinfeld Ad Airs: 'New Family'
- Thread starter MacRumors
- Start date
- Sort by reaction score
They're working alright, working to persuade consumers to stay further away from D-Rated comedy and any products released by a company capable of doing this.
It's interesting to me how often people post the myth that "you Mac guys" lap up anything from Apple, showering praise and never complaints.
How could anyone visit these forums and not realize that Mac users LOVE to heap criticism on everything Apple does?
That's some GOOD strawman
This ad gets (some) people to talk about Microsoft, for sure.
The thing is, that was not Microsoft's problem. People never forgot Microsoft was out there. They need a message that does more than just a reminder that they exist. Now, this campaign may evolve to have a message that it doesn't yet--I'll concede that we don't know yet.
(And I don't buy all the "hidden" messages people are finding. If you have to try that hard to find a point, the point is not being received.)
I gotta say that i did like this spot. It was nicely written, quite witty, in fact. I love the old lady, and the treacherous little girl. I guess the plan is to market microsoft as a friendly and fun company, "connecting with real people." Too bad their products are, generally, not friendly and fun. I can't figure out how they are going to use these ads. You can run a 4.5 minute ad in very few places, and at what cost?
It might be fun to have a competition to use iMovie to edit it down to a 30 second spot! What d'ya think Arn?
It might be fun to have a competition to use iMovie to edit it down to a 30 second spot! What d'ya think Arn?
No, just trying to help out MS with all the responses...... they're really going to need it at this point.
And that, friends, is what this is all about. And I think it'll work. Clearly these series of ads have a plotline that will become clearer over time.
This ad was funnier than the first, but I still don't see the point. From what I've heard, Mr. Gates isn't the day-to-day manager of MS anymore, and until you see the little Windows blurb at the end, you have *no* idea what the 'commercial' (I don't know if I can call it that) is for.
This seems more like something a college film class would make for a fun project than a multi-billion dollar company for a multi-million dollar advertising campaign.
This seems more like something a college film class would make for a fun project than a multi-billion dollar company for a multi-million dollar advertising campaign.
I think the billionaire ripping off the delivery boy summed it up pretty well.
haha couldn't have said it better myself
It was better than the first, because it had some connection to people, but that isn't saying much.
It looks like a highschool project for video class or something.
It looks like a highschool project for video class or something.
Better than the first one.
I have to say i did laugh out loud 2 times (or was it 3). Heck it could have been at least 4 times.
Not really much to do with Vista or Microsoft.
Apart from the fact that it says that in the past MS and Vista just dont really connect with people. Haha.
Now they want to connect - maybe they should rebrand to iSoft.
I have to say i did laugh out loud 2 times (or was it 3). Heck it could have been at least 4 times.
Not really much to do with Vista or Microsoft.
Apart from the fact that it says that in the past MS and Vista just dont really connect with people. Haha.
Now they want to connect - maybe they should rebrand to iSoft.
I don't have to spend "sometime" in order to get a laugh with any of the "get a mac" ads. Microsoft ads are, as always, too "geeky."
Agreed.
Sorry, I took that as "why do so much to use Windows just cause 90% of the people do?" Or, in the add, "why do so much to switch to Vista when XP gives less trouble?"
"Didn't we have Windows yesterday and so for the last 10 years?"
Honestly, these ads (2 of such so far), are very bad ads. It draws us attention only because Microsoft *supposedly* uses them to protect their "Windows base."Before you bash me for my opinions..(some are true) I am just pointing out what the add targets.
And sorry, but these ads are not clever at all. It pretty much reflected the very dry, light-beer like taste of Microsoft style (or culture). There is nothing wrong with a dry taste: it is just too flat.
These ads are typical Microsoft style, and it is not a surprise to me at all. As always, Microsoft just cannot get it right, no matter how many tries.
And a reminder: It's a Mac
, not a MAC :-(.
I think the billionaire ripping off the delivery boy summed it up pretty well.
business as usual.
EPIC FAIL for the 2nd Time let's see if they can go 3 for 3
surely a no brainer.
Ha ha! So, I say college, you say high schoolregardless, this isn't standard fare for an international corporation.
Some people may say that this ad campaign makes Microsoft seem 'less corporate' and more 'personal'... I say it makes Microsoft look inept.
You know....i've dissed these commercials at work a lot.
But the problem i don't think is the script or concept.... they are kinda funny, i just don't get them very well.
I think the problem is Jerry Seinfeld.
I like Bill Gates in the commercials but not seinfeld....i guess i expect him to be funnier. But Gates is just as funny as seinfeld in the commercials.
But the problem i don't think is the script or concept.... they are kinda funny, i just don't get them very well.
I think the problem is Jerry Seinfeld.
I like Bill Gates in the commercials but not seinfeld....i guess i expect him to be funnier. But Gates is just as funny as seinfeld in the commercials.
I still think these are fantastic. They are so freaking funny.
Why would Microsoft want to put ads out that actually focus on Vista? Selling more copies of Vista is NOT their goal - they've sold more then enough already! Their goal is to protect their brand - which is cratering at the moment!
This ads are terrific! Not as good as Mac vs. PC, but still great!
Why would Microsoft want to put ads out that actually focus on Vista? Selling more copies of Vista is NOT their goal - they've sold more then enough already! Their goal is to protect their brand - which is cratering at the moment!
This ads are terrific! Not as good as Mac vs. PC, but still great!
If we think about it logically - platform wise as you put it. Mac OS X built on a Unix Platform from around 86~ and Came out 2001, it's not 2008, so OS X is about 7 years old and Leopard now being almost 1 year old, and Tiger Being 3.
I'm getting the young Hip vibe that Apple present from that
Vista, still has its backbone from DOS, which was also developed back in the 80s, with Vista being released 2006 (still, technically it's not "released" and at version 6, is still a bit of a joke) It's also a relatively "young operating system" although with a very old platform that was never known to be as well rounded as Unix.
I don't see it (the platform) exactly as a dodgy suit wearing, 40-something year old man, but I don't see it as something hip and agile like OS X is presented in the ad either.
I honestly don't know how much of OS X is dependent on its Unix core, but I know for a fact that Vista is still severely held back by the Dos days, and hence should realistically look like a decrpid old man with bionic arms and legs, and some plastic surgery... if it were to represent the platform
I always assumed it to be the user due to the fact that a) The PC guy represents some what of a business man, gathered from the fact that most business use Windows, and B) The apple guy is young and hip due to the fact that hey..what's better than being young and hip? Nothing, baby.
Then I guess the issue of comparative ads where the ad maker looks good compared to a field of idiots/crap products. Look, I don't like ANY of these ads, I live in Australia so I never saw the Alltel ad, but I can tell you that I don't like any. I'm only commenting on the Apple one because this is MacRumors, and someone mentioned it.
As for shervieux, I'm glad you read my post, and I can see a little bit of a resemblence, but that doesn't mean that I know you, haha. Also by "COMPUTER" user, I hope you know I meant Apple, PC, Linux, etc. Not just PC.