Isn't that still better than 1/100th of Android users with Android Wear watches?
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Per Apple's new product launch standards, the stated 2.3m pre-order figure is still relatively tame.
Similar to the original iPhone launch (which didn't exactly blow doors off it's initial pre-carrier subsidy sales goals), Apple Watch has tremendous opportunity for growth and expansion. The long term sales figures of the entire platform will be very telling over the the next 5 years.