This stinks. Apple needs to keep their products priced at a premium level to help distinguish us the userbase as the most special and elite in society. At this rate I'm going to have to start using Sony products.

Sony's most gorgeous high-end laptops already cost more than MacBooks. WTF happened to Apple being for the elite?
It's called marketing. Make your products and service for the masses will make you more money than selling high-end products to the elite. Take Ford for example:
Aston-Martin - Only elites can afford, not many sold.
Lincoln - More affordable but still offers luxuary. again, not for the masses.
Mazda - For those who believe Japanese cars offer more reliability
Mercury - For those who do not want the stigma of buying a Ford.
Ford - For a long time this brand had a reputation of being unreliable. Only the muscle cars were sought after. but mostly the Ford brand was for lower-middle class who could only afford basic transportation.
Now (discounting for neighborhood demographics) which do you see more of going down the road? Mazda on down - the one that the masses can afford.
this is why Microsoft does not make hardware and licenses the OS, so people can feel better about owning a Dell, HP, etc. Apple on the other hand
It is them or go the illegal hackintosh route. So now that Apple is becoming more well known and accepted - rake in the money with appealing to the masses; especially since Linux is more for corporate servers, and MS seems to really lost direction and is grasping at straws to try to stay relevant.
Off topic:
I say MS should do what they do best and go that route. Office suites and productivity software like Visio, Project, etc. And make it available on any platform. Same with the corporate MS exchange. Offer the products on any platform and they will make more money. They may lose in the OS area, but that lost will be compensated with the gains in the other software sales.