It's good to see that Apple is extending the iTMS to more European markets. For all the people still commenting about a EU-wide store, remember that licensing is still divided up by country (that's an issue the EU should deal with, and one Apple can't change). The EU is a free-trade zone, but record companies still license music locally, which isn't a big deal with CDs since you can buy one in Italy and physically take it to England or the reverse. If you open up a EU-wide store and place it in Switzerland, that effectively locks the music to the companies that distribute it in Switzerland. Other companies that own the rights to distribute it in other EU countries would be upset that they could not collect royalties from sales to citizens in their own countries for music that they own distribution rights to there.
An EU-wide store would be the equivalent of a Latin American store, where people from Mexico, Venezuela, Costa Rica, etc. would all use the same store. Can you imagine trying to get the licensing worked out over that free-trade zone? Heck, it would probably be easier since most (except for Brasil and Belize) speak a dialect of Spanish. We don't expect Apple to be able to do that.