why is everyone's getting all hyped on childish names like the picaso, icanvas, ipad. how about the implimentation of the 'air' brand or just staying focused on their core brands. the elegant and edgy mac marketing (with the exception of this atrocious paint splat invite) needs to be expanded on not regressed on.
it is, more my wish then presumption, that their branding diverges in these tangents
air - ultraportable, sleek, streamlined uses
think: airpod + airpod touch(still sounds like ipod) mac airphone
mac - meat and potatoes demographic
think: macpod (replaces ipod classic) macbook, mac (replaces imac)
pro - industry lapping leader
macPhone Pro aluminum unibody (every fan boys dream)
macBook Pro ( every fan boys dream available in colorware options... because pros deserve it)
macPro (because you'd rather buy a computer than a car)
and hell can we get some design consistancy. mercurys like mercurys; fords like fords; lincolns like lincoln