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More Recent Apple Trademark Activity: 'realityproOS' and 'realOS'

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Following yesterday's news that an apparent Apple shell company is seeking to trademark the term "xrProOS" ahead of a headset unveiling at WWDC two weeks from today, additional trademark activity seemingly linked to Apple has surfaced around a couple of other terms.

apple-ar-concept-kane-blue.jpg
Apple headset concept mockup by designer Marcus Kane​

The first is "realityproOS," which was filed yesterday in New Zealand and noticed by patent attorney Narly Kalupahana. The filing was made by the same Immersive Health Solutions LLC company that filed to protect terms like "Reality One" and "Reality Pro" last year. Those terms have been rumored to be potential names of Apple's upcoming headset devices.

The new "realityproOS" filing cites a May 1 filing in Jamaica for establishing a priority date, a tactic commonly used by Apple to hide early trademark protection efforts as the trademark activity in the country is not currently available online.

The second trademark filing that has seen activity in recent days is "realOS," a term which was broadly registered in Europe last year by an apparent Apple shell company named Realityo Systems LLC to cover various aspects of computers and operating systems. Realityo Systems also gained some notice last year after it was discovered the company had submitted a filing for "realityOS" in late 2021.

In the past few weeks, Realityo Systems has submitted additional filings in other countries for the "realOS" term with a much narrower description of "computer operating systems, computer operating systems for integrated circuits."

A trademark for "realOS" in the United States dating back to 2006 was also previously owned by Fujitsu, but changed hands several times before being acquired by Realityo Systems in November 2022.

With a number of operating system-related trademarks seemingly linked to Apple having seen activity in recent days, including "xrOS," "xrProOS," "realityproOS", and "realOS," it's unlikely that Apple plans to use all of them as public-facing names. It is interesting, however, to see Apple seeking to protect various options as it prepares to show its long-rumored headset to the world.

Article Link: More Recent Apple Trademark Activity: 'realityproOS' and 'realOS'
 
Article Link
https://www.macrumors.com/2023/05/22/apple-trademark-activity-realityproos-realos/
TheYayAreaLiving 🎗️

TheYayAreaLiving 🎗️

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Candy Apple+ Nutz said:
So rOS and rpOS?

I mean, I really don’t care because I won’t be wasting money in them. At this point I’ll be skipping the announcement.
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No, you won't LOL. You'll see how hideous Apple AR/VR is going to look. It's already going to be very cringy. Mark my words!
 
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HobeSoundDarryl

HobeSoundDarryl

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TheYayAreaLiving 🎗️ said:
RealityOS sounds much better.

In addition, get rid of the "PRO" word. I don't think Apple's AR/VR headset qualifies as a "PRO" product when it's not even out in the world. The general public has not even tested this product out yet.
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What if PRO doesn't mean what you think it means? PRO could stand for PROfit. ;)

However, as should now be apparent, Apple appears to be attempting to round up all similar-sounding names to whatever is the actual name... presumably to keep competitors from grabbing a similar name to use with inevitable clones. Standard practice. Nothing to see here.

It appears that whatever the final name, it probably has the words real and OS in it. All prefixes, suffixes, adornments and slight variations can simply be cut to the common letters/words. Whatever those are probably points to the final naming.
 
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senttoschool

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Isn't it obvious that it's standard practice for a company the size of Apple to register many different trademarks that are similar to the real name in order to prevent future bad actors from tricking people?

No, they aren't going to call it vrproOS. Not realityproOS. Not realOS. These are "just in case" registrations to prevent bad actors from using them.

They'll call it vrOS.
 
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DelayedGratificationGene

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senttoschool said:
Isn't it obvious that it's standard practice for a company the size of Apple to register many different trademarks that are similar to the real name in order to prevent future bad actors from tricking people?

No, they aren't going to call it vrproOS. Not realityproOS. Not realOS. These are "just in case" registrations to prevent bad actors from using them.

They'll call it vrOS.
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Very standard but the wannabe stand ups need their moments.
 
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