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More Signs of Low iPhone 14 Demand Emerge Across Resale Market and Supply Chain

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The iPhone 14 models have depreciated in value more than twice as much as the iPhone 13 in the same time frame last year, according to data gathered by SellCell.

iphone-14-iphone-14-plus-in-hand-feature.jpg

SellCell's analysis is based on averaged trade-in values from over 40 buyback vendors. The data shows that the iPhone 14 and iPhone 14 Plus are performing poorly in terms of value retention, depreciating twice as much as the iPhone 13 and iPhone 13 mini in the same 10-day period after launch. In the 10 days after launch, the standard iPhone 14 models lost 38.4 percent of their value on average, over double the 18.2 percent depreciation of the iPhone 13 models in the same timeframe last year.

The 512GB iPhone 14 is the worst-performing model, depreciating 40.3 percent during the 10 days after launch. Last year, the 512GB iPhone 13 mini was Apple's fastest depreciating model, losing 29.8 percent of its value 10 days after launch, followed by the 512GB iPhone 13, which lost 27.2 percent of its value.

While the iPhone 14 Plus is not yet available, aftermarket prices for the device are already in place, showing an expected average depreciation of 38.6 percent for the device. Naturally, this is subject to change once the device is available and the market can better evaluate demand.

The situation is markedly better for the iPhone 14 Pro Max, which has depreciated by just 19.6 percent. This is 1.8 percent better than last year's iPhone 13 Pro Max in the 10 days after launch. With deprecation of 18.2 percent, the 512GB iPhone 14 Pro Max is the best-performing model overall, compared to the 256GB iPhone 13 from last year, which lost just 9.9 percent of its value. As a whole, the iPhone 14 Pro and iPhone 14 Pro Max are depreciating at a similar rate to the iPhone 13 Pro and iPhone 13 Pro Max, indicating similar strong demand.

The information is in line with multiple other reports claiming that there is low demand for the iPhone 14 and iPhone 14 Plus. Earlier today, display analyst Ross Young tweeted that panel orders for the iPhone 14 are down 38 percent versus the iPhone 13 at the same time last year. He added that iPhone 14 Pro Max panel orders are up 18 percent compared to the iPhone 13 Pro Max.

Shortly after launch, Apple analyst Ming-Chi Kuo said that demand for the two devices is "lackluster," with worse pre-order results than the third-generation iPhone SE and the iPhone 13 mini. He went as far as to claim that "Apple's product segmentation strategy for standard models fails this year" and Apple is believed to have shelved plans to increase production of the two devices. On the other hand, the iPhone 14 Pro and iPhone 14 Pro Max continue to see high demand.

Article Link: More Signs of Low iPhone 14 Demand Emerge Across Resale Market and Supply Chain
 
Article Link
https://www.macrumors.com/2022/09/30/more-signs-of-low-iphone-14-demand-emerge/
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Well of course. The iPhone 14 doesn’t offer anything new and people know it. That’s what happens when you don’t sell exciting new devices. If you’re gonna sell a cheap phone without improvements then you should expect for people to buy it only because they don’t have enough money. And why would people but a 512 gb iPhone 14 when they can go for the pro instead?
 
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No wonder, the new A chip and a lot of new features (i.e. Dynamic Island) are only found in the Pro and the 14 is just a revison of the 13 anyway.

Apple goaded people to the pro-line with the A-chip divide in its line-up people that look for an upgrade are more likely to turn to the Pro model. A move probably intended by Apple.
 
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Are they taking into account that every carrier is basically giving them away for free after trade-in? Wouldn’t that lower the price people sell for…apparently 10 days later somehow?
 
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rizzo41999 said:
Personally, I got the 14. I'm not a heavy phone user.
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It’s the model I’m considering also. You can point to the advantages of the pro, but do any of them really change the usage? For me, I think the answer is no except maybe for telephoto zoom. But the pro is also annoyingly heavier. I’ll probably go to an Apple Store soon and compare side by side, but on balance, the regular 14 seems better for me.
 
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What does this mean for next year revs? They can’t shoot themselves in the foot twice? I suspect all models of the iPhone 15 will carry flagship design features and software with exception of the display, camera and finish. But A17, Dynamic Island and possibly RAM might be standard this time. Apple has got to realize people are holding onto these phones much longer. I don’t see many on 12, 13, 14 Pros all upgrading to the 15.
 
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SellCell's analysis is based on averaged trade-in values from over 40 buyback vendors. The data shows that the iPhone 14 and iPhone 14 Plus are performing poorly in terms of value retention, depreciating twice as much as the iPhone 13 and iPhone 13 mini in the same 10-day period after launch.
Click to expand...
I value the iPhone 13 more than the 14 as well because the 13 has the still very useful and handy SIM card slot while the 14 does not.
 
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Panel orders for the iPhone 14 are down 38 percent versus the iPhone 13 at the same time last year. He added that iPhone 14 Pro Max panel orders are up 18 percent compared to the iPhone 13 Pro Max.

I'm guessing the enthusiast market is more likely to upgrade more often and for the most premium phones. They're less sensitive to economic factors and so they're better able to afford the premium offerings. I believe this is why the Pro Max is showing better YoY sales than the other models, as opposed to the Pro Max itself being more popular than before.
 
It’s only $200 more to go from 14 to 14 Pro, or 14 Plus to 14 Pro Max. Many keep these phone 3+ years and do monthly payments. The difference is just a couple dollars. If trade in value is higher on Pros, it makes a lot more sense to go with Pro. You’ll get back more of that difference meaning you only pay $100ish dollars for it over 3-5 years. Seems like Pro is the way to go, and that is exactly what Apple wants with this strategy.
 
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iPhone 14 and 14 Plus exist primarily to sell the iPhone Pro models. The low-end models help people who are willing and able to spend a bit more money justify buying the more expensive Pro models.
 
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