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Most iPhone Users Uninterested in Apple Intelligence, Survey Suggests

Writing tools are nice and all, works well enough for being private and on device. Genmoji and the image playground are underwhelming and not impressive in comparisons to other AI image generation. Genmoji could be cool in theory if it worked better. ChatGPT integration is nice. Notification summaries are mostly garbage, I get the idea in theory but in practice seems pointless/dumb for most messages. Siri is a little smarter, I'll take anything I can get in that dept.

Lot of half baked vibes. As usual Apple gets it right in certain areas, but I feel like they got swept up in the hype and just launched a bunch of 'well we have to' features. I think there's plenty of room, rhyme, and reason for AI features etc. but Apple needs to go back to the drawing board on some of this I feel like and do some more brainstorming to figure out ways to provide us with things we have no clue we've wanted or needed out of this tech.
 
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I haven't found myself using the AI features yet. But the good news is at least they haven't been intrusive. Maybe when just the right situation arises I'll start using some. Likely when Siri is eventually much smarter I'll use that more. Maybe Apple will take feedback and gradually evolve their AI offerings to be more helpful. But in the meantime I'm no worse off than I was before AI so all's good.
 
My experience with Apple I so far: summaries in email and texts with misattribution and phishing emails marked as Priority. Good job Apple on differentiating Apple Intelligence.
 
Most of these same people wouldn't give up great iPhone photos, like low light photos they take of their kids candle lit birthday party but don't know that it's made possible by computational photography which is all machine learning, aka AI.

What this survey shows is that in general people aren't into the deliberate use of AI like chatGPT and this legitimizes Apple's approach to integrate machine learning seamlessly into every day uses of their phone.

People who like to use Emojii will find that the Messages app just generates the perfect emoji for what they're typing, without deliberate prompts. Summaries of their overflowing inbox and organizing email into groups and reminding them about important emails they may have missed, all fall in the same AI category but people don't think of it as AI.

Frankly, people don't know what they want until they're shown.
 
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Was glad when Siri was moved local for most of my tasks, I know there was some apprehension with people’s voice recordings being stored somewhere, now AI is X 1000.
Too bad there wasn’t a way to offload unused features as modules, other words delete all the AI features, delete all the Genmoji features to free space on the device. :rolleyes:
 
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IMO, Apple's AI implementation is 99% party trick, 1% actually useful. Honestly, it kind of feels like bloat-ware. It might be useful to someone but for the vast majority of people, it's not needed.

I have no interest in generating millions of Genmoji's that I can only use with other iPhone users, since it's not compatible with RCS.

Image playground was just straight up creepy.

I do like the ChatGPT integration for when I need to re-word an email but that's going to be 1 out of every 10,000 emails I send (if ever).

The image cleanup is fine, when it works...

Smarter Siri is nice for when I need to ask complicated questions...which is rare.

Honestly, I'm not seeing any gigantic reasons to keep it enabled on any of my devices, especially with my iPhone as it seems to be a huge battery drain so it's turned off.
 
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I’m using cleanup. Whenever the Siri features come out, that’s what I have been waiting for. I am a little too old for the playground features to really mean anything to me besides one quick look. But Siri upgrades will absolutely be used. I can’t think of anything more forward thinking than the knowledge navigator.
 
ipedro said:
Most of these same people wouldn't give up great iPhone photos, like low light photos they take of their kids candle lit birthday party but don't know that it's made possible by computational photography which is all machine learning, aka AI.

What this survey shows is that in general people aren't into the deliberate use of AI like chatGPT and this legitimizes Apple's approach to integrate machine learning seamlessly into every day uses of their phone.

People who like to use Emojii will find that the Messages app just generates the perfect emoji for what they're typing, without deliberate prompts. Summaries of their overflowing inbox and organizing email into groups and reminding them about important emails they may have missed, all fall in the same AI category but people don't think of it as AI.

Frankly, people don't know what they want until they're shown.
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While I don't disagree with you overall, the push for AI-everywhere has been far less about QoL improvements to everyday usage (which was already in tow with ML) than the in-your-face revolution made out by companies and the media over the past 2 years AND that has been driving this absolute overhyped circus of market speculation.

Gimmicks didn't start with AI, this is just the latest round tho.
 
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I found some use for Apple Intelligence, despite my low expectations for a new feature.

  • Writing tools, especially the Concise option, are helpful for me as I tend to add too much information.
  • ChatGPT integration with Siri has been useful, generating content better than searching.
  • I didn’t care much for the Mail categories feature, but I can imagine using it occasionally.
  • The Playground feature has been a waste of time, as the Genmoji don’t resemble the photos.
So, it's a mixed bag for sure. But, I expect Apple Intelligence will continue to improve as the feature matures and Apple gets more customer feedback about what is useful and what is not.
 
Mainsail said:
I found some use for Apple Intelligence, despite my low expectations for a new feature.

  • Writing tools, especially the Concise option, are helpful for me as I tend to add too much information.
  • ChatGPT integration with Siri has been useful, generating content better than searching.
  • I didn’t care much for the Mail categories feature, but I can imagine using it occasionally.
  • The Playground feature has been a waste of time, as the Genmoji don’t resemble the photos.
So, it's a mixed bag for sure. But, I expect Apple Intelligence will continue to improve as the feature matures and Apple gets more customer feedback about what is useful and what is not.
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I'm all for it improving as long as it doesn't follow the "Siri is better than ever this year" story arc.
 
TruthAboveAllElse said:
Well yes, we don’t have much improvement to Siri yet. It is coming later. Which is confusing, and confidence defeating, especially since the new Siri animation is already turned on.
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I think using the new animation was a huge mistake which will net more reputational harm for an already beleaguered Siri. Should have only turned it on once the new model was in place. Now it's same old Siri plus GPT
 
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"The BBC has complained to Apple after the tech giant's new iPhone feature generated a false headline about a high-profile murder in the United States."

"This week, the AI-powered summary falsely made it appear BBC News had published an article claiming Luigi Mangione, the man arrested following the murder of healthcare insurance CEO Brian Thompson in New York, had shot himself. He has not."

Source - https://www.bbc.co.uk/news/articles/cd0elzk24dno
 
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ItWasNotMe said:
"The BBC has complained to Apple after the tech giant's new iPhone feature generated a false headline about a high-profile murder in the United States."

"This week, the AI-powered summary falsely made it appear BBC News had published an article claiming Luigi Mangione, the man arrested following the murder of healthcare insurance CEO Brian Thompson in New York, had shot himself. He has not."

Source - https://www.bbc.co.uk/news/articles/cd0elzk24dno
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Classic Apple this stuff just isn't "in their DNA". So much so, that their classic approach (and the software they excel at making) needs to be totally re-thought to account for where the puck is going. If they can't do this they will get left behind. This is a significant inflection point. Either a rise or a decline will result and thus far Apple hasn't proven capable of rising to the challenge.
 
ipedro said:
Most of these same people wouldn't give up great iPhone photos, like low light photos they take of their kids candle lit birthday party but don't know that it's made possible by computational photography which is all machine learning, aka AI.

What this survey shows is that in general people aren't into the deliberate use of AI like chatGPT and this legitimizes Apple's approach to integrate machine learning seamlessly into every day uses of their phone.

People who like to use Emojii will find that the Messages app just generates the perfect emoji for what they're typing, without deliberate prompts. Summaries of their overflowing inbox and organizing email into groups and reminding them about important emails they may have missed, all fall in the same AI category but people don't think of it as AI.

Frankly, people don't know what they want until they're shown.
Click to expand...
And there are plenty folks around who do not like the over processing of photos taken.
And your last statement is true for almost all new technology stuff…
AI is being hyped everywhere, until it adds usefulness to the average user in their daily life - it’s hype for technology sake.

PS: MR users are NOT average users, most are tech nerds
 
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jz0309 said:
And there are plenty folks around who do not like the over processing of photos taken.
And your last statement is true for almost all new technology stuff…
AI is being hyped everywhere, until it adds usefulness to the average user in their daily life - it’s hype for technology sake
Click to expand...
This is Apple throwing wet paper towels at the wall to see what sticks. They don't have an overarching plan it's flopping around
 
The beauty of Apple technology is that functionality is largely "invisible". I peg ignorance on exactly how to use the user-facing, interactive AI features as the main reason for lack of interest.

Artificial intelligence features will be heavily woven throughout software in invisible ways, so people won't even know they're using it.

Hard to appreciate something that you don't see or can't touch.
 
coolfactor said:
The beauty of Apple technology is that functionality is largely "invisible". I peg ignorance on exactly how to use the user-facing, interactive AI features as the main reason for lack of interest.

Artificial intelligence features will be heavily woven throughout software in invisible ways, so people won't even know they're using it.

Hard to appreciate something that you don't see or can't touch.
Click to expand...
While, yes, that's the end goal we can only really say this to be the case for computational photography. I don't see Apple being able to take their time to get this right when competitors are so far afield (and they've been working the photography angle to get it solid for a decade, and even then some folks don't like how processed iPhone photos look)
 
I just want on device Siri to be more helpful and intelligent, able to help with system features like saying 'turn off auto lock for 2 hours" etc.

I have the chatGPT app and am fine to use that directly for creating content and I feel like privacy is directly managed by me as well.

I have the 15 Pro, I would say the camera search tool would be pretty cool if the results are smart.
 
ME: I find it difficult to believe that nearly half of (2,000) iPhone users find AI an important factor when purchasing a phone. That just tells me people are more easily manipulated by advertising to believe they need something they don't even understand.

I definitely appreciate the writing tools as a way to proofread long text I'm typing out on my desktop. It's not that good but it's decent at breaking my existing habits.

The summary stuff is useless to me. Even if it worked well (it's hilariously bad), it's not something I'd find useful.

The photo editing eraser is really, really bad. It's evident they know this already since they purchased Pixelmator.

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AI: I find it hard to believe that nearly half of the 2,000 iPhone users consider AI a significant factor when purchasing a phone. This suggests that people are easily swayed by advertising to believe they need something they don’t even comprehend.

On the positive side, I appreciate the writing tools as a means of proofreading lengthy text I type on my desktop. While it’s not particularly impressive, it’s effective in breaking my existing typing habits.

However, I find the summary feature utterly useless. Even if it were functional (which it’s hilariously not), it’s not something I would find valuable.

The photo editing eraser is truly abysmal. It’s evident that the developers are aware of this, considering they’ve already released Pixelmator.
 
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