When I was a kid, I spent my entire newspaper round money on going to the cinema every week. I’d watch anything that was on, and anything I enjoyed I’d often watch more than once. What I couldn’t afford was the food in the cinema, instead having to buy sweets and crisps from the newsagents on the way and smuggle them in. I used to aspire to being affluent enough to afford a box of Fruit Pastilles from the cinema concession stand!
Well, now I can. With a wife who is an equal film nut and a young teenage son, we’ve made a big deal of seeing the MCU, Star Wars and other blockbusters in either IMAX (Liverpool) or more recently Dolby Cinema (Manchester). And a big part of that is getting a huge tray of nachos and cheese. I know the cheese sauce is a fake as it comes, mostly flavoured gum. But the big kid in me doesn’t care. Watching Avengers Endgame with my family in a full to bursting showing in IMAX on opening weekend, snarfing down nachos and cheese with a huge, oversized Coke was an absolute pleasure. (Repeated for Frozen II and Mission Impossible: Fallout most memorably recently).
It’s not a matter of the price (I agree, it’s is massively over priced but is were the theaters as opposed to the studios make their money) and not the best quality available (don’t care, Mickey waffles are not objectively great but I snarf them too at WDW), it’s part of the cinema experience for my family & I.
