If they want to serve up something Spotify-esque, that is still (mostly) free, and also either ad free or mobile or has a better library than Spotify, I'll consider it, but otherwise, I'm sticking with Spotify I think... I can't really imagine any other ways Spotify could be improved.
On an only slightly related note while I'm thinking about Apple serving up ads, I wonder if Apple will start serving up audio or full screen ads at some point... it seems to me that they're both:
1 - Much more lucrative for developers (because the brand is guaranteed to get the user's attention, unless the user is blind and/or deaf.)
2 - Much more annoying to users (and thus, users are more likely to purchase ad removal, so basically read this as point #1 twice.)
On an only slightly related note while I'm thinking about Apple serving up ads, I wonder if Apple will start serving up audio or full screen ads at some point... it seems to me that they're both:
1 - Much more lucrative for developers (because the brand is guaranteed to get the user's attention, unless the user is blind and/or deaf.)
2 - Much more annoying to users (and thus, users are more likely to purchase ad removal, so basically read this as point #1 twice.)