The music industry and the movie industry are both scared of Apple. Now that Apple got what they wanted from the music industry, they need to start negotiating with the movie industry to get more. Why the heck is Hulu allowed to show free ad-supported shows and movies and Apple isn't? Think about how huge iTunes would be if you could get movies/tv free with Ads. Consumers would then have the ultimate choice in a medium that they already are used to. It's retarded that NBC posts full versions of their shows on their site for free but charges for them to be on iTunes. Consumers shouldn't have to go to a million sites to watch the shows they want...they should be able to go to iTunes and get everything they want...the way they want it. If they want to "own" the show/movie...fine then buy it. If they want to rent it..fine do that too. If you want to have a free ad-supported show put on your iPhone/iPod they should be able to do that also. Apple is so close...they need to do some more hard negotiating and make this idea happen. If Hulu can do it...so can Apple...except better.![]()
The problem with allowing ad-supported downloads through iTunes is you couldn't update the ads. The adds on Hulu can be easily interchanged. It's also much easier to record ratings. Even if a person watches an episode twice on Hulu, they still have sit through the ads. How would you measure multiple views on a downloaded version? On top of that, Hulu is owned by NBC Universal and News Corp., so they receive a large portion of their ad profit. Allowing the downloads on iTunes would only make their cut smaller, as Apple would probably want a cut (which they'd deserve). The final major problem for Apple is that Hulu could very well prove to be a success, giving the companies less incentive to use iTunes.
When it comes to purchasing movies and tv shows through iTunes, I think apple should look into getting the special features offered on DVD/BD's. This is a major reason why I don't like buying my Movies and Shows through iTunes. I prefer the extra content, even though a DVD/BD is more. I never buy movies through iTunes and only buy shows when I have no intent of purchasing the complete season.