Re: Re: Re: MW Expo Boston-2004=no Apple
Bingo. Apple has received more mainstream exposure after convincing IDG to move the summer MacWorld to NY than every before. From a marketing perspective, it was one of the smartest things they ever did.
Originally posted by suzerain
First of all: if I'm not mistaken, attendance at MWNY was higher in NYC every single year than it EVER was in Boston. More to the point: it was attended by more "important" people as well: reporters from NY Times, WSJ, etc. Likewise. Steve has been able to follow up his keynotes with immediate interviews on CNN and CNBC.
Bingo. Apple has received more mainstream exposure after convincing IDG to move the summer MacWorld to NY than every before. From a marketing perspective, it was one of the smartest things they ever did.