Why stopping here, for the price they charging for entry level MBA it should come with 16GB RAM/512GB storage, base MBP with 32GB RAM/1TB storage, and MBP with Max chip 64GB RAM/2TB storage…
From what I see from competitors, I think the entry M1 air and even M2 air are a reasonable value. I think they would make more sense with 512GB MSRP, but sales bring them to that price.
I’m not saying there’s no value in Apple’s products. The M3 Pro 14” at $2,400 with 1TB, in my opinion, is a good value. However, the same computer with 4TB at $3,400 can be an awful value. They can’t be both be a good value though because there’s no justification for 3TB being worth $1,000 anywhere else.
You can buy two, 4TB 990 Pros, arguably the best, fastest and most recognizable name for computer storage, for less than Apple’s 3TB of additional storage. And that’s retail. Additionally, those drives need to have the additional cost of an SSD controller, while Apple’s is in the SoC. So actually, Apple probably pays even LESS than to make the same drive than others in the market, but charges the most.
Is there another legitimate justification for this cost other than “it’s reasonable because it’s in my Mac”? I can understand an upsell to increase margin but come on.
There is a lot of value in Apple’s hardware, sure it’s not cheap as Windows machine, but it will last much longer.
Is this a proven fact or just a generalization? And the cost of Apple’s hardware is all in the base configuration…so the $1,100 MacBook Air and $1,600 MacBook Pro show that that’s all it takes to create that great hardware experience. Still doesn’t explain the roughly 200-300% highest cost on upgrades compared to other retail choices other than “it’s the only way to get it in my Mac.”