However, this idea that all SpaceX is doing is going up and down is either woefully devoid of context or just plain wrong. Making a reusable rocket system is not something that NASA has been doing EVER let alone for 50 or 60 years. We could get into other innovations, but to keep it simple, your statements either come from a lack of knowledge or an intentional downplaying.
I haven't said that going up and down is all they're doing. As I said, they're bringing optimization (as you point out), of which a reusable rocket system is part of it (however, you're nor entirely correct. The Shuttle's SRB's were reusable. Also, albeit not a rocket per se, the Shuttle and its engines were reusable). This doesn't change that for now their missions are relatively simple. They're doing lots of work around those missions because, as you rightfully point out, they are focusing a lot on the optimization of everything.
Well, no arguing from me about the finances, but I obviously meant technical issues. Propulsion is expensive and limiting, and ECS is very difficult due to its constraints.In terms of the "true problem" I guess that depends on perspective. If finances weren't a "true problem" we never would have stopped exploring space to the degree we did once we got to the moon. So SpaceX focusing on how to make money so they can continue to push forward with space development and exploration to me is one of the largest "true problems" that face humanity. Propulsion is mass in/out until someone has a major physics breakthrough, which no one is thinking is going to happen anytime soon (hundreds of years+). So that is not really a "problem" as much as a limitation. Engine design is not a problem, in fact SpaceX and most any other aerospace company has commented on that being the least difficult thing in the rocket designing process. ECS...sure but that only matters if we have the funding to even make that important and even then there is a lot that can be done with what we have before it becomes a limiting factor. Again, just my hobbyist opinion.
SpaceX has the great advantage of being free from the governmental appropriation process, although they have a severe budget limitation compared to NASA.