$10,000.
Return on investment is exposure to 80+ million mobile devices, base the average revenue potential of each over the lifetime and say conservatively half a billion dollars.
You don't even understand the issue so why should I explain it to you? They don't have to re-encode their videos or do anything of the sort. They just need to set up a new wrapper for them, and like I said, NBC.COM ALREADY does this so the cost is ZERO.
As for Jason S., I know I have been doing web development longer than you have.
$10,000???
HAHAHAHAHHAHAHAHAHAHHAHAAA!!!! You have no clue what you are talking about.