It's All About Business Strategy
I think many people lose sight of the forest for the trees when reading an article like this. The article is really about Steve Jobs (and Apple's leadership) executing a brilliant business strategy. They intentionally weren't looking for the largest market share, just the MOST PROFITABLE market share.
You can go back and forth about the product quality, the design factors, etc. but Jobs articulated something that more businesses should do: state who their customers ARE NOT. It takes real insight, and a lot of conviction, to do that.
I think many people lose sight of the forest for the trees when reading an article like this. The article is really about Steve Jobs (and Apple's leadership) executing a brilliant business strategy. They intentionally weren't looking for the largest market share, just the MOST PROFITABLE market share.
You can go back and forth about the product quality, the design factors, etc. but Jobs articulated something that more businesses should do: state who their customers ARE NOT. It takes real insight, and a lot of conviction, to do that.