...but it used to be about the bling and great products behind the bling.
It shocks me how many moves Apple has made that contradict why I started using Apple. I started building hackintoshes when windows vista was released (since Vista was pure garbage), if Vista was MS's future I needed other options. I ended up liking OSX enough to pay the premium and buy the full product many times since. Now it seems like MS is starting to get back on track and making the right moves while Apple seems to be making stupid ones, makes me kinda sad. They still have a ton of perks over their competitors but they are not the same company that won me over.
I disagree about 'bling' in the past. The definition of bling has a connotation of 'characterized by vulgar or pretentious display.' While Apple users were often accused of such motivation, I don't think it was for most folks. We saw great design for reasonable prices considering the quality and productivity. I suppose there was a bit of appreciation of the good design, but I'd not call that bling. I suppose it's debatable, but I'd not consider a Porsche bling. I suppose it could be taken that way, depending on the context, but at some point it becomes obvious. IMO, Apple has crossed that line over the last few years.
Otherwise, I agree. I've been an Apple user for over 25 years now... including a long stretch when it was incredibly unpopular (and even somewhat difficult) to do so. I did it because, on balance, I saw a net productivity gain that made it worth it. And, I appreciated what they stood for in contrast to the competition.
I'm still there for that latter point, for the most part (I still think Apple, on the whole, is trying to do the right thing). I also think I'm still more productive on their systems. But, it's not like it was, or at least where it seems headed. It's more a case of... the competition is just so bad than that Apple is really excelling. Apple, IMO, seems to be slipping.
Now, if you searched me out on the Internet (blogs, forums, etc.) you'll see that even considering this, I'd still recommend them as a company for a number of years to come. They simply have that much momentum. I'm just concerned over their long-term future, and as a result, what I'll have to switch to if that day comes. Unless Microsoft really improves... it's going to be more a matter of begrudgingly switching from horrible to slightly less horrible. I don't want that!
The big changes, as I've seen them, are:
1) In the switch to chase the consumer dollar (something they've done REALLY well), they are forgetting and neglecting their roots. This, IMO, is a huge mistake that will come back to bite them.
2) They are getting incredibly sloppy. Apple has always been excellent at the hardware and kind of iffy on applications... especially how they go about implementing core features (they kind of do it at their pace, not according to user need). And, while they've had rocky times with their OSs in the past, they've done an especially bad job in the last 5 to 10 years on the new-feature vs quality ratio. While I do like some of the new features, I'd rather have quality and stability if I have to pick. I'm happy to hear about the direction of iOS 9 and OS X 10.11. I guess we'll have to wait and see if they really follow through on it, or if it's mostly talk.
3) Forgetting their UI history. Apple once invested huge effort into learning about UI. While I still see some of that in play in physical design of their products and core UI aspects (i.e.: the core interaction of iOS on phones and tablets), they seem to be forgetting it in many aspects of app operation, especially on OS X.
4) While their customer service is excellent... it's better to fix stuff before release, than try to keep the customer happy after the sale. Again, major kudos to Apple in how they treat customers after the sale, but they really need to put more focus on getting it right before the sale. The release of iOS 8 and OS X Yosemite were pretty bad... probably the worst I can remember in 25 years.
5) Selling under-capable models. While Apple has always had models which were a bit anemic in terms of RAM, storage, etc., and then made really good profit off the up-sells... in the past, most of the stuff could be upgraded. So, if the customer didn't think it through well enough on the initial sale, they could fix the problem later. Apple now sells most of their products which aren't upgradable... yet, they push the boundaries with selling models which are pretty much obsolete when sold. That's a huge user experience problem, and something they should address. A bad user experience isn't worth a few dollars, or even a few hundred dollars, on the profit spreadsheet. (My gosh, they *just* discontinued the original iPad mini... I just saw a Best Buy Father's Day sale ad for them. If anyone buys an original mini and puts iOS 8 on it... it's probably the last Apple product they'll ever buy. That's either just plain dumb, or Apple is really confident iOS 9 will fix the problem, assuming those people stick around that long. I'm sure *hoping* it's the latter!)
6) Vision. Tim Cook is an excellent operations guy. He's running the company as well as just about any CEO out there could. But, I'm not sure Cook has the vision Steve Jobs did... and I do worry if enough of it is baked into the company in the long-run without such leadership. And, given the way I see the product lines headed... it really makes me worry about that. Cook seems to be more concerned with partying with the stars (i.e. bling), than about the products at points. And, that's scary... because while they have to pay attention to 'pop' culture to market to the masses... being driven by 'pop' culture is a road to disaster! Job's genius was in creating aspects of pop culture... and using it as a tool to pull in customers... not chasing it.