If the Apple TV Netflix client were you let you download content, this wouldn't matter at all.
Well, at least for some people
but smart tvs have had netflix built in for ages. so they don't need airplay
Yes they do.
1) I download a bunch of Netflix shows for my kid onto my add. Travel to europe. The hotel tv has Netflix. I don’t want to enter my credentials because I don’t trust that setup, but even if i did, because of geoblocking, i couldnt watch those shows in europe anyway. Which is why i downloaded them onto my iPad. I used airplay. (In Italy, fwiw.) It worked fine back then.
2) We had an internet outage at our house for two days. We used an iPad with LTE to airplay Netflix onto the family room TV set. Now that won’t work.
3) We have apple tv’s hooked up to the conference room monitors in all our offices. They are primarily for displaying PowerPoint. As part of a group social activity we airplayed Netflix on two occasions. Management doesnt want to install the Netflix app, nor does management have a Netflix account, so someone would have to enter personal credentials even if they did.
4) Smart TVs will now increasingly have the airplay functionality built in. So now there are two choices: when traveling someplace (to a hotel, a friend, a family member, whatever) I can enter my credentials into some strange TV, or I can airplay. The latter is like in the old days when you’d just plug your game console or portable player into the tv with rca cables. Nothing to log in, etc. Much easier.
5) Some people have pointed out that they have cabins, vacation homes, time shares, etc. without external internet access or with expensive internet access. A pre-loaded or unlimited LTE iOS device is great in those situations.
Feature is not needed anyway. Netflix is on everything and remembers exactly where you were in a show.
Nope. See above.
The thing is each of those companies become an example to other companies that they don't have to swallow the garbage Apple is feeding them. As more and more companies understand this the less Apple has a hold over users.
Or vice versa.