Netflix CEO Confirms Netflix Won't Be Part of Apple's Upcoming Video Service

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Apple is set to unveil its long-rumored TV service next Monday, and ahead of the event, Netflix has confirmed that it won't be participating in Apple's streaming offering.

At a briefing at the company's headquarters in Hollywood, Netflix CEO Reed Hastings said that while Apple is a "great company," Netflix isn't interested in offering its content on other platforms. "We want to have people watch our shows on our services," he said, according to Recode.


Netflix has never embraced Apple TV features like "Up Next" designed to allow Apple TV users to see all of their watched TV shows at a glance, so it's no surprise to hear that Netflix does not plan to offer its content through Apple's upcoming streaming service.

Set to be launched next week, Apple's TV offering will feature both its original content and add-on content from other cable providers like Showtime and HBO. Apple will allow customers to sign up for subscriptions to third-party services like HBO right within the TV app, which will serve as Apple's TV content hub.

Apple's video hub will be similar to what Amazon offers through its Prime Video app. Amazon provides original TV shows along with options to subscribe to premium content through a Channels feature.

In response to a question about how Netflix will compete with Apple and Amazon going forward, Hastings said the company will do so "with difficulty," though he pointed out that Netflix has already been competing with Amazon for years.

"You do your best job when you have great competitors," he said, before admitting that the increased competition has led to higher prices when sourcing content.

Apple is going to give us a first look at its video service on Monday, March 25, at an event set to be held at its Apple Park campus in Cupertino, California. Multiple celebrities that are starring in Apple shows, like Steve Carell, Jennifer Aniston, and Reese Witherspoon, will be present.

Article Link: Netflix CEO Confirms Netflix Won't Be Part of Apple's Upcoming Video Service
 

abrantes09

macrumors regular
Feb 6, 2019
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Hmmmmmmmm, curious as to how Netflix and Apple will compete. Will the ecosystem pose as an advantage?
 

ipedro

macrumors 603
Nov 30, 2004
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Toronto, ON
I don’t think anyone here expected they’d be. Netflix has also declined to be in the TV app, the foundational precursor to the Apple TV subscription service.

I’m happy to keep my Netflix account for original content but I plan to also subscribe to Apple TV and other channels through the TV app for all other content, including hopefully live news, events and sports.
 

star_nerdy

macrumors member
Feb 6, 2017
73
290
Apple has no incentive to buy or partner with Netflix.

Netflix is waiting to see how many people ditch their service for Disney’s offering.

I imagine Netflix will see a loss of customers, their value will drop, and then they’ll be ripe for buying at a discount.
 
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subjonas

macrumors 68030
Feb 10, 2014
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Of course! That would be like Lakers playing against Clippers and letting Lebron James play for both teams.

Apple TV service will probably have some nice integration into the Apple ecosystem that will make it tempting. The TV app tried to unify everything but so far that hasn’t been working for me. I’ll be interested to see what Apple offers.
 
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s15119

macrumors 68000
Nov 20, 2010
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Not surprised that Netflix says no. This one is going to be all in the details. I want to know exactly what they are offering and what the price will be. I am slightly optimistic.
 
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Bob Sanders

macrumors member
Mar 12, 2011
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Why is this news? Sony Pictures will also not be distributing the next Star Wars film. Maybe you should make an article about that.
 
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coolfactor

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Jul 29, 2002
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At a briefing at the company's headquarters in Hollywood, Netflix CEO Reed Hastings said that while Apple is a "great company," Netflix isn't interested in offering its content on other platforms. "We want to have people watch our shows on our services," he said, according to Recode.
This leaves me very confused as a consumer. Netflix is already on other platforms. I honestly can't fathom how Netflix would be "part of" the Apple TV service to begin with. Who thought that it might be? It's already an app on all Apple devices. What would change once this Apple TV service launches? Is it going to be an app that gives access to Apple-produced content much like the Netflix app does today?
 
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