My reference to the various cable/satellite companies was more about the content packaging similarity to what has been done for ages but yes, from a direct streaming (less infrastructure) standpoint it would be different. Perhaps more like YouTube TV, Hulu Live TV, Sling TV, etc.
As far as the individual content streaming services go, direct to consumer delivery and related profits are things they may not be willing to give up especially if a dominant player, like Netflix, was able to control/dictate content or other factors too much.