Look - every other streamer will move this way in the next year or two.And then more will cancel, and they will thing raising the price and poorly cutting costs will help, but actually more will cancel until NF goes the way of BB and the Dodo
Just like ads. Remember disney+ had no ads? Now it does. and Netflix. and pretty much every other service.
It's over. The cheap days are done. You can either pay for your service or don't. They won't cry any tears losing someone paying $15 a month sharing with 5 people. Netflix is doing it first because they are still the leader in the streaming wars and everyone else will get in line.