They make a lot off of revenue from ad providers. It’s seriously profitable just as it with OTA broadcast particularly with live events such sports on Netflix.
It's finally here, ads on Netflix. On November 3, 2022, Netflix officially launched its ad-supported tier of the service. It follows in line with what
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How many ads will I see?
Netflix claims that you will see around four minutes of commercials per hour. That’s enough to not really bother people, especially if the commercial break is all at once during an hour-long show. Netflix does caution customers by saying that this might “vary based on the title you’re watching”. But keep in mind, linear TV typically has around 14-18 minutes of ads in an hour-long show, so it’s pretty short with Netflix.
Ads will be about 15 seconds or 30 seconds in length and will appear either before and/or during the title.
So far, Netflix is not showing when ads will appear on the progress bar. Like other streaming services do, which have ads. So it’s hard to tell how the ads will be split up.