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We read every day how Netflix is pumping millions of dollars for their next big hit movie/show but 90% of them are pure crap and look the same. They're not even close to being compared to movies you see in theatres.
 
Given the number of paid memberships, the company will still make a lot more $$ despite losing some customers. Not enough people quit in protest of the price increase.
 
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In a letter to shareholders [PDF], Netflix said that revenue growth has "slowed considerably," with the company faulting "a large number of households sharing accounts" and "competition" as reasons for the drop off. Netflix estimates that its 222 million paying households are sharing with an additional 100 million households that are not being monetized.
While this is not a new topic, its hard not to ignore the fact that they could have decreased subscription rates if more were intermittent subscribers at the very least. Some need to consider the increased server loads versus not paying for the service effects us all. I daresay maybe Netflix didn't need to hike the rates if not so much of this going on. But open to how you feel about their perspective.

In Netflix's current test markets of Chile, Costa Rica, and Peru, customers can pay an extra fee to share their accounts with two people outside of their household. When the test was launched, Netflix said that it was working to "understand the utility of these two features" before making changes in other countries.
Theres a incentive for customers to be paid by friends to offset the extra fees, maybe work out well.
 
Honestly, it's probably because of TikTok. TikTok is a social entertainment app. It's addicting, informative, educational, funny, and interesting. The new way forward is 3-10 minute, vertical video, mini series shows. JUST SAYIN
Did you compare TikTok to a movie/tv streaming service? Not all of us are teenagers and have longer attention spans than 10sec.
 
The service’s value has gone down for a lot of people while the price has kept going up, maybe people wouldn’t share accounts so much if the value they get from the service wasn’t worth half of a quarter of what it charges for.

When they fully implement restrictions on sharing, they’ll loose even more subscribers that wont pay the full cost by themselves.

Also, there are better alternatives now with better content or lower cost or both.

I’m a single person household that uses the service once a month or so, I share an account with my brother and so we get 4K, I would never pay the 4K plan just for myself, and neither would him, so…
 
So it’s not that the price of food is going up. Or fuel. Or energy. And so streaming services are one of the first costs people cut (in order of least original content). Nah, none of those - it must be account sharing that’s to blame.

Careful Netflix, your once-cool edge is starting to look a bit corporate greedy…
 
The service’s value has gone down for a lot of people while the price has kept going up, maybe people wouldn’t share accounts so much if the value they get from the service wasn’t worth half of a quarter of what it charges for.
Want to compare how much decent content you get from all the OTA/Cable/Satellite TV providers for $22 a month (USA) ? A lot of us are bored silly whats playing on most of the networks. Netflix like all streaming services is providing a alternative menu of content. Nothing says you have to use them, like anyone else's service.
 
So - they are basically accusing 50% of their customer base of abusing their product. I find that hard to believe, even though before I was a paying customer, I did have an offer to use my brother-in-law's login.

I bet there are plenty of families who have ended up with kids moving out, and continuing to use the same logins. And whilst that may be against their terms, I think it's a far cry from blatantly sharing the logins outside of your household.

We recently started using Disney, and will soon cancel Netflix and pick up another new service to try, and probably still be better off fiscally...
 
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Keep in mind too that they suspended operations in Russia which resulted in a loss of 700K paid net additions. Had there been no war-driven action there, they would have added about 500K subscribers in this quarter.
While that is true, they still would have missed their prior guidance they gave for 2.5 million net subscriber adds. And for the current quarter (Q2 2022), they expect to lose 2 million subscribers comparerd to the increase of 1.5 million from Q2 2021.

Anyway you look at it, it's not good.
 
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Account sharing has been a problem since Netflix started, it’s not suddenly causing them issues; Netflix doesn’t want to admit they have more competition and they’ve continued to raise prices despite the value of their service going down in a competitive market. If a higher percentage of users are account sharing, it’s almost certainly a by-product of the unjustifiable price increases despite a lack of quality content. People aren’t willing to pay an arm and a leg to a company that uses 90% of subscriber fees to produce crap nobody wants to watch.
Spot on mate!
 
Want to compare how much decent content you get from all the OTA/Cable/Satellite TV providers for $22 a month (USA) ? A lot of us are bored silly whats playing on most of the networks. Netflix like all streaming services is providing a alternative menu of content. Nothing says you have to use them, like anyone else's service.

I don’t live in the USA, but you’re right about Cable / Satellite being trash, I stopped using that ages ago, that doesn’t make Netflix route better for users like me as Networks is not what we compared them to. As a stated I’m a single person household that currently uses Netflix once every blue moon, We can agree on two things: you’re situation is different and I’m not the only one cancelling Netflix soon due to poor value.
 
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Smaller and smaller back catalogue, combined with higher prices will of course mean less people use their service. They used to have a wonderful collection of old monster films and TV spanning decades, now they just have their ‘originals’ and a dismally small back catalogue.
 
Netflix: We have raised the price of our service, are blocking users who were defraying the cost by splitting an account with someone outside their household, and have stopped production of most of our high-quality and expensive content in favor of dirt-cheap reality TV and video listicles. Also there's been a big increase of competing streaming services with high-quality content and similar or cheaper pricing.

Also Netflix: We are losing subscribers for the first time ever. Clearly it's because our "customers" are jerks who have decided to rip us off by sharing accounts.

I'm sure cracking down harder on account sharing and raising the prices further while spending less on content will be just the ticket to turn things around. Offering less for more as a response to stiffer competition always works, right?

On a less-snarky note, it's weird to have a service for which you very specifically pay for X simultaneous streams, but then go after your customers for actually wanting to use X simultaneous streams. If the deal was "watch all you want, as much at a time as you want," then sure, require all of the viewers to have the same mailing address.

But it isn't.

I actually don't share my account, but why should it matter if the two simultaneous streams I pay for are in two different houses? That's like saying "We massively subsidize households with a bunch of kids, or communal living arrangements between a group of adults."

Four single friends living in one-bedroom apartments who want 4K streaming have to effectively pay four times what the four roommates in the share house across the street pay, for the exact same level of service and the exact same amount of traffic.

Also, looking at the hot new series on Netflix today versus a few years ago, it's kind of shocking how much the average quality has gone down, and how much of the "exclusive" content is just rebranded overseas material.
 
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I get better selections from Amazon Prime Video for less money per month than Netflix, and I have the option to rent new releases... Netflix has nothing to compete with in that realm.
 
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Trying to to justify your bs upcoming polices. Just give me the excuse- go ahead , make me pay per address. or device id
 
We read every day how Netflix is pumping millions of dollars for their next big hit movie/show but 90% of them are pure crap and look the same. They're not even close to being compared to movies you see in theatres.

But you get all of them for probably less than 1 or 2 tickets to the theaters to see ONE. That's been the value proposition from the beginning. And generally quality beats quantity for the average buyer. That's the kind of thing that led to 500 channels (of crap) cable packages, etc.

I'm not defending the concept- I'm more of a quality over quantity guy myself- but what works for the masses is generally what Netflix is doing: provide a whole bunch of content for about a Starbucks coffee or two or perhaps the cost of a movie ticket or two to a single movie.
 
Its not account sharing, I doubt that has increased significantly. It most likely is a combination of price increases, lousy programming, increased competition for entertainment dollars, and to some degree a leftward political tilt. Not sure any of those are going to improve for Netflix anytime soon, glad I dont currently own any shares (but still wish I'd bought some back when Netflix was renting DVDs by mail)....
 
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