That’s my point. Some will start paying and other wont. It’s a gamble on their end to hopefully get more subscribers but for me, I havent ever paid for it, I don’t watch it so I’m not their target. But from those who I’ve spoken with, which isn’t many, about half already are thinking of cancelling because of price increases, and their others who share existing accounts say they probably won’t pay for their own.It's not about viewership. It's about paid membership. Say you and your mate pay for four devices so the two of you and your kids can watch at the same time, and Netflix manages successful to block this. Do you stop paying and watching, or do you buy two separate two device memberships?