Netflix No Longer Offering In-App Subscription Options on iOS Devices

[Remy149]

Actually, Netflix wouldn't have had the reach it has if it wasn't for Roku, from almost a decade ago.

iPhone and iPad acccess is nice, but it's really brining streaming to the big tv screen that makes the difference

Music services, I agree, it's all apple and mobile phones

You rea

What about all the free apps in the AppStore? Is The Weather Channel app a freeloader because it costs nothing for me to download and doesn’t require IAP to use? Or does freeloading only apply to apps where customers pay a monthly/yearly fee to use?

The fees Apple makes from paid apps and subscription subsidizes all the free apps
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Most Americans are not only using iOS. I’d say most Americans are agnostic to the OS for media consumption.

And no, Netflix will be fine. The only thing changing is IAP which based on this thread affects a very very small minority.

I never said most use iOS exclusively I said a large percentage of Americans only use iOS. I personally only use Netflix on my iOS devices and Apple TV. My TVs built in Netflix app is awful and I don’t like to use my gaming consoles for anything but games or blu-Ray. No Netflix on Apple devices would mean no Netflix in my household. Ironically because I was a Netlfix user since the days of disc rentals I pay them directly. However I don’t sign up for any new digital services that I can’t charge through iTunes.

 

[somethingelsefl]

Because Apple doesn't deserve the 30% of the $7.99 or higher monthly from Netflix or any other company.

Ya! Apple should allow everyone to use it's platform for free!

Who cares that a large percentage of enrollment was through Apple's payment system because of ease of use, simplified device integration, over a decade of proven payment security, and higher per customer money spent per year than other platforms?

It should be free! Everything should be free!

 

[rom3o]

As a consumer, this was an easy way to save 10-20% on a Netflix subscription by buying discounted iTunes credit.

If you’re after discounts, you can easily save over 50 percent by buying Netflix gift cards or subscribing directly through a country with an advantageous currency exchange rate.

 

[theSpringZone]

Good.

 

[DipDog3]

Surprised it took this long. No need to pay Apple’s 30% cut for virtually nothing.

 

[ventricle]

You mean like the way I can download and update Netflix from the Google Play store, or our LG smart TV, or our PS4. What is it I pay to them for this?

A platform monopoly tax?

 

[catportal]

No, you can’t get around using the CDMA standard if you want to make a phone. I do not think you know what you’re talking about.

If you buy a CDMA radio from a company that is not QC, that company pays QC for any technologies they are licensing, not Apple. I'm well aware of what I'm talking about.

 

[Marshall73]

My understanding was that Netflix had negotiated a deal with Apple that was for ~15% of the fees collected through the APP store. My guess is that this deal has expired and Netflix have decided not to negotiate a new deal or Apple we’re trying to up their cut. Either way I’m sure Netflix will be fine.

 

[Gilligan's last elephant]

Why do you care? Does it change your subscription any?

It potentially does mean higher subscriptions for everybody, because Apple takes money away from Netflix!

 

[AppleScruff1]

The most educated? Where did you get that?

Posting the answer would be a violation of TOS and a suspension.

 

[ipponrg]

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I never said most use iOS exclusively I said a large percentage of Americans only use iOS. I personally only use Netflix on my iOS devices and Apple TV. My TVs built in Netflix app is awful and I don’t like to use my gaming consoles for anything but games or blu-Ray. No Netflix on Apple devices would mean no Netflix in my household. Ironically because I was a Netlfix user since the days of disc rentals I pay them directly. However I don’t sign up for any new digital services that I can’t charge through iTunes.

Forgive me if I ask what is the difference between “use iOS exclusively” vs “only use iOS”? They mean the same thing to me.

I just used my 2016 Sony Android TV to watch Netflix’s Black Mirror latest interactive episode just fine because my ATV4 doesn’t support it. Also remember that Netflix isn’t going away from the ecosystem. They are simply removing IAP.

 

[I7guy]

It potentially does mean higher subscriptions for everybody, because Apple takes money away from Netflix!

So now the subscription price should go down? Right? If it doesn’t it proves your statement incorrect.

 

[Gilligan's last elephant]

So now the subscription price should go down? Right? If it doesn’t it proves your statement incorrect.

I said "potentially". It means that in the future, a price increase will occur sooner with the existing payment scheme than later.
It basically obvious. Money is diverted away from Netflix that they cannot use to run their business and delay future price increases.

 

[I7guy]

I said "potentially". It means that in the future, a price increase will occur sooner with the existing payment scheme than later.
It basically obvious. Money is diverted away from Netflix that they cannot use to run their business and delay future price increases.

It’s not obvious at all. It could also mean a stream of revenue that is now gone as customers look for alternative because these customers like the IAP option. And that could result in higher prices.

 

[Whathappened]

Apple needs to charge less. I hope more big content providers do this to send a message

Why are you hoping so? As a consumer I like to subscribe and cancel through iTunes because it is very convenient and I don’t have to give my payment data to various third parties.

 

[Romeo_Nightfall]

I disagree with you. Netflix wouldn't have the reach if it wasn't for Apple, a fee should be paid to the exposure each of these companies are having. Apple has made Netflix billions with it's over 1 billion activated devices around the globe, this is all about greed and just watch, Netflix will increase their fees in 2019 even though they're saving 10's of millions.

Always funny people mentioning MY MOBILE as apples devices.
It’s MY device built by Foxconn , I I I have no association with greedy Tim and his biten apple.

Please consider this when making further comments!!!
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Why are you hoping so? As a consumer I like to subscribe and cancel through iTunes because it is very convenient and I don’t have to give my payment data to various third parties.

I have paypal, which I favor over everything apple has
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Of course they are. I don’t do subscription that require me to give my information to yet another company, so when I couldn’t renew via my phone which is how I signed up earlier this month. My subscription ended and I’m done. People who come to a company via Apple’s advertising whether on their platform or via Apple’s extensive and effective marketing means they are Apple’s customer that is using them because of Apple. If they were already Netfix’s Customer or drawn by Netflix then they would have signed up on their site. Then they are responsible for processing credit cards and maintaining the service there is a reason Apps can be free. Bring your own people post the app for free. Use Apple’s marketing and platform pay 30%. Keep in mind before Apple they wouldn’t exist on mobile without paying AT&T or Verizon 60-70% if they were allowed on the network at all. How quickly people forget.

Is this really your opinion?
A person who buys anything via apple is apples customer and owned by apple?
I guess almost nobody agrees on that, or has the world really become that crazy?!

 

[Gilligan's last elephant]

It’s not obvious at all. It could also mean a stream of revenue that is now gone as customers look for alternative because these customers like the IAP option. And that could result in higher prices.

Are you suggesting that people who are current Netflix subscribers, presumably because they like the service, will stop if they could no longer pay through Apple. I know there are fanboys who would do this. But most people are not that sad
An oft use term for this is "Cutting of your nose to spite your face"

 

[Remy149]

Forgive me if I ask what is the difference between “use iOS exclusively” vs “only use iOS”? They mean the same thing to me.

I just used my 2016 Sony Android TV to watch Netflix’s Black Mirror latest interactive episode just fine because my ATV4 doesn’t support it. Also remember that Netflix isn’t going away from the ecosystem. They are simply removing IAP.

The Symantec’s is in my use of a large percentage of Americans versus your saying I said a majority there is a difference. My original response was also in reference to the person who said Netflix should just remove the app from apples store to punish Apple which would actually hurt Netflix especially when it comes to shareholders expectations of growth

 

[Chairman.Jobbie]

If you do subscribe through the iTunes app you can buy iTunes gift cards at discounted rates throughout the year (between 10-25% ) and that in turn means everything you buy via iTunes is discounted to that level. So I've been paying 10-25% less for Netflix for as long as I can remember. Ive considered cancelling every now and then maybe I should keep it now (as long as new watchable content appears).

 

[Rogifan]

You rea

The fees Apple makes from paid apps and subscription subsidizes all the free apps

Why should Netflix subsidize someone else’s free app?

 

[kuwxman]

Netflix does not have a sustainable business model with or without Apple's cut.

Not sure where you came up with that nonsense since Netflix has been around since before the App Store/iPhone/Apple TV and they will continue to be around post these devices.

I disagree with you. Netflix wouldn't have the reach if it wasn't for Apple, a fee should be paid to the exposure each of these companies are having.

Everyone can have their opinion, even when it is wrong. Netflix isn't some fledgling start-up that NEEDS Apple to survive.

Yea except proving the whole platform. Lol

While that is a fair point, the 30% fee is ridiculous. 10-15% from the start is more appropriate.

 

[Michael Goff]

If you buy a CDMA radio from a company that is not QC, that company pays QC for any technologies they are licensing, not Apple. I'm well aware of what I'm talking about.

No, they are trying to charge both. That’s what Apple is accusing them of, anyway.

 

[csi24]

I'm surprised it's taken Netflix this long.

I use a Shield TV to "watch" Netflix anyway lol

 

[KevinN206]

Ya! Apple should allow everyone to use it's platform for free!

Who cares that a large percentage of enrollment was through Apple's payment system because of ease of use, simplified device integration, over a decade of proven payment security, and higher per customer money spent per year than other platforms?

It should be free! Everything should be free!

We call this the straw man argument. Developers already pay at least $99/year for the app to be in the App Store.

 

[I7guy]

Are you suggesting that people who are current Netflix subscribers, presumably because they like the service, will stop if they could no longer pay through Apple. I know there are fanboys who would do this. But most people are not that sad
An oft use term for this is "Cutting of your nose to spite your face"

That's correct. In the game of hypotheticals on an on-line forum, we pick the most egregious case that supports our position. You picked the position, the 30% apple cut will cause netflix to raise rates, that's called cutting of your nose to spit your face. Netflix already did this once and faced extreme consumer backlash. And for balance please ensure you throw the label "apple basher" out there when discussing "fanboys".

The other hypothetical is that netflix customers who like to bill through itunes, will find another service thus (like apple) will cause netflix to raise rates. Netflix isn't the only game in town anymore.

And as far as the "most people are not that sad", you don't know what people do. You know what you do, what your family does that's where it ends.