On Thursday, the indie-movie distributor
Kino Lorber announced a groundbreaking agreement with art-house cinemas across the country to implement a “virtual theatrical exhibition initiative” that bridges the ticket sales–streaming service divide. Through its newly created Kino Marquee division, the initiative enables an online release of movies that are also currently scheduled to run in theaters by mimicking elements of the theatergoing experience. Viewers buy “tickets” to stream first-run movies through the marquee page of the theater they want to support — BAM in Brooklyn, New York; Sie Film Center in Denver, Colorado; the Loft Cinema in Tucson, Arizona; and Aperture Cinema in Winston Salem, North Carolina, among those participating — and the resulting revenues are split 50-50 between Kino Lorber and the theaters at a time when more movie houses are being forced to
shutter every day.