This. Seriously, their point of differentiation is the fact that there are no ads. It's crazy that you can pay for ads at a decreased price. No thank you, I'll just watch YouTube lol. They are becoming dish, cable etc. and it's pathetic.
As it stands, we pay for Netflix and Disney+ and my wife and I share Prime which is more for the free shipping as we purchase quite a bit through Amazon. If NF ups their price again here in the US, I'll have no problem discontinuing that service for actual physical media (yes I still buy this). Thinking about it, truthfully, I can't recall the last time I watched something on NF where as I stream YT almost daily with some family/lifestyle/cooking channels my wife and I enjoy and it's already free as is the YTK accounts I manage for my kids. Not a hard choice for us at all.