Netflix Tests Video Promos Between TV Show Episodes

[hsoj1006]

Promo's are ads. I am sick of ads. Even public stations play them. Example you are listening to WBGO support is from Ford cars buy one today example that is a ad.

OMG, for the last time, what you are describing is a paid advertisement.

If WBGO said "Join us at 4pm today for XYZ Show with ABC Host where today's guests are XXX and YYY", that is a promo. THEY WANT YOU TO LISTEN/WATCH LONGER.

They are TWO DIFFERENT THINGS!
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Call it what you want, but it a frog disguised as a prince is still a frog.

Now you sound like Rudy Guiliani on Meet The Press.

I'm not calling "what I want". I am giving you the actual definition between a promo and a commercial.
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Netflix can fully get ****ed if they think they’re going to start putting adverts between shows and movies.

They aren't adverts.
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So they're pretty much self advertising their stuff now.

Hello Hulu.

Self promoting the content they currently have (or possibly upcoming content)

 

[Khedron]

All of 30 seconds while the credits roll?

Oh wow, I thought they were just in between programmes. Now you say they're actually defacing the content you're watching? What next, cutting out film credits and inserting 5 minutes of adverts while you wait for the post credit scene?
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This is like the airlines that use the seat back screens to play ads for the airline you're already on. I don't get it. I've made my choice and I've chosen you-- how can irritating me possibly lead to a better outcome?

Someone was paid a lot of money to tell them how it would "strengthen their brand"
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They aren't adverts.

Any content that plays without my permission is an advert. I don't care what it's for or what financial arrangements were made to fund it, I only care how to block it.

 

[timber]

Netflix already promotes their own content. They do it through their suggestions. If that promotion is not enough the problem lies with the shows that to say it plainly suck on average.

In the beginning you could trust almost any Netflix show. They were almost all great. Nowadays there are a few flagships and a bunch of fillers. Even great shows became subpar (House of Cards I'm looking at you).

They should retreat, regroup and rethink the productions they are financing. I appreciate they produce some things that are never going to be too popular (some documentaries for example) but a lot of garbage they are currently putting out is supposed to have mainstream appeal and that should be just cut. And I bet most of the money is going there.

When and if they regain their production mojo nobody will care about promotion. Annoying paying customers is surely not the way forward.

 

[edgonzalez32]

"While some users have said the ads are not skippable, it does appear that customers are able to continue on with an episode at any time, bypassing the promotional video, a feature that has been confirmed by Netflix."

As long as they remain skippable idc. In fact, if it's just their content that they're promoting, I also don't mind. But keep it skippable.

 

[MacBH928]

Just... NO. I don't **PAY** for content so you can market to me. FAIL.

Besides.. I'm already buying your product. The very best outcome for this moronic scheme is to not run off customers.

Their main purpose is too keep you watching, they don't want to get to a point where you think you have seen all the good shows they have so they keep introducing new stuff and they want you to know about it and stay like that for a infinite spiral.

Cable customers always paid and always got ads, its an old business model.

 

[KPandian1]

Their main purpose is too keep you watching, they don't want to get to a point where you think you have seen all the good shows they have so they keep introducing new stuff and they want you to know about it and stay like that for a infinite spiral.

So, who is stopping Netflix from running a preview and current attractions channel on the home page? Somewhere I'd go to check out their offering after all I wanted to binge-on are done.

Remember, this is a monthly subscription model - piss me off one month, I will find time to experiment other services.

 

[Anarchy99]

.
They aren't adverts.

Yes they are adverts.
there is even an industry term for these types of ads specifically.
its a "House Ad" short for "In-House Ad" AKA:

"a self-promotional ad that a company runs on their own Web site or Network of Web sites"​

 

[borgranta]

These promos re a waste of money since if Netflix will not gain more money from people that click on the promos. Perhaps these promos should be limited to trial subscriptions or as an opt in for paying customers that are looking for similar content.

 

[borgranta]

THEY AREN'T ADVERTISEMENTS. Why is this so hard? They are PROMOTIONAL VIDEOS for THEIR OWN CONTENT. NO ONE IS GETTING PAID.

https://www.cnbc.com/2018/08/22/how-to-opt-out-of-new-ad-tests-on-netflix.html
The news article from CNBC above describes them as ads. By your definition they are committing libel by printing lies about Netflix. Maybe you should complain to them for committing libel since they are spreading confusion and lies based on your opinion. Feel free to also complain about the possible libel to Netflix since they could face the potential for class action lawsuit since it would be easy to convince a jury that Netflix is running ads on what they advertise as an ad free service especially if national news is announcing it as such and expert witnesses define it as such as well.
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The news article from CNBC describes them as ads. By your definition they are committing libel by printing lies about Netflix. Maybe you should complain to them for committing libel since they are spreading confusion and lies based on your opinion. Feel free to also complain about the possible libel to Netflix since they could face the potential for class action lawsuit since it would be easy to convince a jury that Netflix is running ads on what they advertise as an ad free service especially if national news is announcing it as such and expert witnesses define it as such as well.

The cost of class action lawsuits could either drive up costs of the service or bankrupt them or both.
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https://www.cnbc.com/2018/08/22/how-to-opt-out-of-new-ad-tests-on-netflix.html
The news article from CNBC above describes them as ads. By your definition they are committing libel by printing lies about Netflix. Maybe you should complain to them for committing libel since they are spreading confusion and lies based on your opinion. Feel free to also complain about the possible libel to Netflix since they could face the potential for class action lawsuit since it would be easy to convince a jury that Netflix is running ads on what they advertise as an ad free service especially if national news is announcing it as such and expert witnesses define it as such as well.
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The cost of class action lawsuits could either drive up costs of the service or bankrupt them or both.

 

[Wondercow]

I'm not repeating what I already wrote.

It's simple: Seeing upcoming content on a service you already pay for is a PROMOTIONAL VIDEO, NOT an advertisement. It isn't a commercial. Period. End of story.

Do some research and learn the difference.

My thesaurus tells me that commercial and advertisement and promotion are synonymous; my dictionary agrees:

Advertisement: A notice or announcement in a public media promoting a product, service, or event . . .
Commercial: A television or radio advertisement

No one but you is talking about these ads being paid. There’s no requirement that ads, commercials, or promotions be paid.

 

[JackieInCo]

I never really got into Netflix. I got two free years for buying some Android phones a few years ago and that ran out in April. I never renewed and these ads now make glad I never did. I never watched any TV shows, just movies and the movies were mostly low quality with bad actors.