It's my job to. I'm responsible for delivering I.T to one of the largest companies on the planet. I have nearly 75,000 users across the globe and I not only understand their needs, I deploy services & solutions to enhance their I.T experience. Giving someone a Mac just to run Windows doesn't make sense which is why we don't do it. They get a ThinkPad that I can manage from top to bottom.
That's a nice soapbox you have there, but it doesn't apply. I am not getting a rMB from my in-house IT department. It's a personal purchase for personal reasons.
Your company is doing it wrong. As a SVP you should really know better than dishing out vanity products to people who's business requirement is to run Windows.
It's not "my company" that's doing anything. I am allowed to indulge myself with a personal notebook of my choosing at my own expense; they merely provide me with a copy of Office and a signon.
It's not a "vanity product". I need something extremely lightweight to make Powerpoint presentations, run a spreadsheet, and FaceTime the kids thousands of miles from home. That's what the new MacBook is for. Someone who values form factor above all else.
I literally chuckled at this comment:
Did you write that without making your own toes curl?
I don't expect you to understand or empathize with the needs of the executive business class traveler. Those in your role cater to the lowest common denominator, bring consistency to thousands of nameless faceless workers in grey cubicles so that configurations and corrections are quick and painless. You're driving Ford's when we're discussing BMW's. You're the antithesis of the person that the rMB is designed for. That's why you don't understand it's value.
BJ