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I'm not surprised but still disappointed.

No doubt Apple will be increasing its average profit per unit with this move.

Let's look at the main changes:
  • The A9X is nice, but that's what a non-Pro iPad would have had either way if they had kept their previous pattern. (e.g. if Apple had gone with a $499 iPad Air 3, it still would have had an A9X). In fact, their flagship 9.7" iPad's chip is kind of weaker than before (relative to time), considering the Air 1 and Air 2 were released with a brand new architecture, whereas this iPad Pro will use a 6-month old architecture that will probably be surpassed by the iPhone 7's A10 in another 6 months.
  • Having 4 speakers is nice, but that doesn't justify a price increase. Small speakers like those are dirt cheap.
  • An increase to 32GB for the base model is nice, but again, doesn't justify a price increase. 16GB has been the norm ever since the first iPad was released in 2010. 32GB of NAND storage in 2016 probably isn't more expensive than 16GB in 2010. iPhones have seen their base capacity increase over the years (4 to 8 to 16) without a price increase. Same for iPods and Macs.
All those don't justify the Pro branding and the $100 extra. It's stuff you should expect from an Air 2 -> Air 3 update (which is an expectional 2-year cycle, so it's normal to have slightly higher expectations too).

So really, what justifies the Pro branding and associated $100 increase? 2 other main changes:
  • Smart Connector
  • Apple Pencil support

You might also be getting 4GB of RAM as opposed to 2.
 
Actually I'm a little afraid to purchase this one. iPads are usually released in October- does this mean there will be another one in October, and this one will be like the iPad 3 all over again?
 
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So much whining, nagging and frustration. Don't people ever get laid around here? :)

It's a luxury consumption electronic gadget, not food or water or anything one need to survive the day. If one don't like it, one shouldn't buy it. It's like going crazy complaining on clouds because rain is falling from them. Or getting mad at the sun because it sets every day. Better worry about the stuff one can influence and life will become more fulfilling.

In case you havn't noticed, people aren't buying it any more, it is declining in sales a lot. If this rumour is true, it is only going to get worse for them.
 
You can get an entry Pro for $650. Nice move, this prod will be $400 in two month, people are not idiots and fed up with the Apple arrogance.

I'll give a thumbs up for your sig.
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In case you havn't noticed, people aren't buying it any more, it is declining in sales a lot. If this rumour is true, it is only going to get worse for them.

So? Who cares? They didn't get to where they are by whining. Whiners are only embarrassing themselves. Reactive people seldom find fulfilment in anything.
 
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Actually I'm a little afraid to purchase this one. iPads are usually released in October- does this mean there will be another one in October, and this one will be like the iPad 3 all over again?
It seems that the staggered iPad 9.7" release was artificial. Releasing a 9.7" along with the 12.9" would've killed all "Pro" sales. So this March release is probably an anomaly and we'll see the 9.7" get an update on October 2017.

(But let's be honest. If specs match the bigger Pro then what else could someone ask for in an iPad? This thing will be good for several years)
 
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The iPad lineup...

iPad mini 2, iPad mini 4, iPad Air, iPad Air 2, iPad Pro (9.7"), iPad Pro (12.9"), each with 2-3 storage sizes, 2-3 colours, Wifi models and LTE models.

Yeah, that's not confusing at all. I feel bad for people who want to buy an iPad. The odds of you getting the one that's just right for you are pretty low.
It really has gotten out of hand. They do this to capture as many customers at as many price points as possible, but it really ruins the the whole "elegant simplicity" image Apple tries to have. It's also a rip-off for customers who don't realize just how outdated some of the tech they're buying is...all to save a few bucks.
 
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You might also be getting 4GB of RAM as opposed to 2.

For the price hike, they better be pushing this as "The only thing you give up is weight and size" in terms of features/specs.

I'm a bit disappointed they have decided to move the price point here, but it also starts to make sense why they want to rebrand it. "iPad Air 3, now more expensive" is less palatable than "iPad Pro, now more affordable". If they do this though, can we expect to see the iPad Air remain at 400$ and continue to pick up some functionality going forward? Someone else mentioned the idea of "iPad 7.9 + 9.7, iPad Pro 9.7 + 12.9" matrix. With where they are going, this seems to be the plan now.
 
Really? REALLY? standard specs update plus a couple more speakers. 100 dollar more. BUT...it has also support for a apple pencil! ANOTHER 100 DOLLAR!
I will out of principle stay with my ipad air 2 if apple does not innovate with the new ipad 9,7" with an price increase.
If they would make haptic feedback, 4k screen, 4gb ram then it might be worth it in specs but we all know that besides speakers and a led flash all specs will be increased by the usual small amount. A bit more cpu and gpu, same ram, couple of more megapixels and a couple more speakers for 100 dollar MORE.
No, that's the limit for me apple. If you ask for more dollar then it better have better stuff not pay for "pro" in the name.
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It's $200 less than the 12.9" iPad Pro and is exactly where I was expecting it. It adds Pencil support and the smart connector. I also think we'll see more accessories and improvements to iOS in the future that are specific to the Pro devices. Essentially we'll have "regular" iPads at 7.9" and 9.7", and iPad Pros at 9.7" and 12.9".
It adds support for something you pay an additional 100 dollar for. Im a fanboy alright but let your brain stay alive. This is concerning from apple.
 
iPAd is stale at Apple's price points. The Mini 4, then the big Pro, and now the 9.7 are all way overpriced.
Just sold an iPad Air 2 64gb thinking it would devalue next week, probably not true now. I just ordered a used AWatch for $200, maybe that and a big phone is all I need. I liked the Air 2 but didn't use it enough really... but I buy mostly used Apple stuff, use it and then sell, repeat.
 
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By that logic, the iPad's starting price should now be €1100 if you'd add €100 for every years upgrade...
It's normal to expect a performance upgrade every year since apps demand more and more power. And finally a storage bump... after all these years. It's a scam for them to charge more all of a sudden, like the device wasn't expensive enough.



BTW guys, maybe Apple just leaked this to see how people would react. :D

See, the problem is people going into a rage thinking this is the successor to iPad Air 2. It isn't. It's an iPad Pro, and it is much more than just the doubling of storage - you are getting 4GB of RAM, 4 speakers, pencil support, a better display, a smart connector, A9X chip, and better camera. When has a regular update to iPad included so much? The answer is never. It is completely reasonable to charge more for this device. It's not an "Air 3" with just 32GB of base storage, better camera, and A9 chip - THAT would be the device to expect to be priced at the same $499 entry price that everyone here is bitching about.
 
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As someone that owns the iPad Pro I can tell you that you are all overlooking the fact that this will have Pencil support. The Pencil is NOT just a regular stylus and requires modification of the screen. Pencil support alone is worth $100... and the upgrade in space... and the crazy fast A9X... and the (most likely) doubling of RAM.

How can you people complain about this? It's like Apple releasing a new 13" MBP and you're complaining because it's more than $900.

I just don't get it.
 
See, the problem is people going into a rage thinking this is the successor to iPad Air 2. It isn't. It's an iPad Pro, and it is much more than just the doubling of storage - you are getting 4GB of RAM, 4 speakers, pencil support, a better display, a smart connector, A9X chip, and better camera. When has a regular update to iPad included so much? The answer is never. It is completely reasonable to charge more for this device. It's not an "Air 3" with just 32GB of base storage, better camera, and A9 chip - THAT would be the device to expect to be priced at the same $499 entry price that everyone here is bitching about.

So it is a iPad Air 3.

Lets look at the iPhone 6S:

  • 7000 series aluminium casing
  • 2x ion-exchange glass
  • Rose gold color option
  • 3D Touch display
  • Taptic engine
  • Apple A9 chipset
    • 1.8 GHz dual-core custom ARM v8
    • PowerVR GT7600
    • 2GB of RAM
    • M9 (integrated) coprocessor
  • LTE Advanced up to 300 Mbps
  • MIMO Wi-Fi up to 866 Mbps
  • Second generation Touch ID
  • 12 megapixel rear camera
    • 63 megapixel panorama
    • 4K video
    • 1080p slow motion video at 120 fps
    • Optical image stabilization for video (iPhone 6s Plus only)
  • 5 megapixel front camera
    • Retina flash
  • Playback zoom
  • Live Photos
  • Hey Siri unplugged
Did that get a price increase?
 
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I am so happy I did not wait for the Air 3 and bought the Air 2 in late October. I have no use of the pencil with such a small screen and smart keyboard for $150 for the small 9.7" is ridiculous.

So I got an Air 2/64 for 550€ and if I wanted a 9.7" pro with the same amount of storage I would have to pay what, 750-800€? That's 50% more.

Hopefully, the move to allow the smaller iPad to have the same expandability as the 12.9" is to make the product line more likeable and to entice the developers to write new programs for the new hardware, from wich the 12.9" will benefit greatly.

I am gonna stay with the Air 2 for a very long time.
 
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So is it safe to assume that the iPad Air 3(Or iPad Pro) for the 128GB will cost 699 they dont mention a price for the 128WiFi one.I already own an iPad Air 2 64GB wifi but am thinking about upgrading, would put it on craigslist and just add the difference for a new one
 
In case you havn't noticed, people aren't buying it any more, it is declining in sales a lot. If this rumour is true, it is only going to get worse for them.

It's still selling 10 times more than the Surface... People aren't buying one anymore because it's already satisfying their needs (for those who have one) or they bought a bigger phone that has the same function; you probably noticed that the whole tablet market, especially the mid to high end, has really gone down.

Do you expect Apple will compete with $50-100 tablets?

The main obstacle to upgrade is tablets offering more features, or a lot less weight, not price or some CPU boost that would be of little value; they're not buying the Android $250 tablets either btw, so cutting prices would be foolish.
 
See, the problem is people going into a rage thinking this is the successor to iPad Air 2. It isn't. It's an iPad Pro, and it is much more than just the doubling of storage - you are getting 4GB of RAM, 4 speakers, pencil support, a better display, a smart connector, A9X chip, and better camera. When has a regular update to iPad included so much? The answer is never. It is completely reasonable to charge more for this device. It's not an "Air 3" with just 32GB of base storage, better camera, and A9 chip - THAT would be the device to expect to be priced at the same 442.42€ entry price that everyone here is bitching about.

Well okay, but all those things you listed are quite reasonable to expect from a device that hasn't been updated in 2 years...

All these 'new' things on this iPad are going to be the speakers and smart connector. Those are the things that didn't exist on the Air 2. The rest is just bigger/fast than in the previous model, which is to be expected. So no, they didn't add much. And I have no idea why it should be called 'Pro', whats so Pro about it? Still a very limited OS which doesn't let you do as much as OSX would. The Pro name is just a pure marketing term which probably works, thats the worst part.
 
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it's only worth it if you are going to use the pencil.

If you're not, why even upgrade? Might as well go with Air 2 which is OK for media consumption (I own one).

Lets face it, unless your doing major gaming or using the big creative apps the pro will allow, a Air 2 is quite sufficient for most people. We could quibble on price and value, but not on this fact.
 
The iPad lineup...

iPad mini 2, iPad mini 4, iPad Air, iPad Air 2, iPad Pro (9.7"), iPad Pro (12.9"), each with 2-3 storage sizes, 2-3 colours, Wifi models and LTE models.

Yeah, that's not confusing at all. I feel bad for people who want to buy an iPad. The odds of you getting the one that's just right for you are pretty low.

White, LTE, 32gig, 9.7" iPad Pro. Wasn't difficult at all.
 
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