New Apple Intelligence Ad Highlights 'Clean Up' Feature in Photos App

[MacRumors]

Apple today shared a new ad for the Clean Up feature in the Photos app, which can identify and remove distracting objects from the background of a photo.

In the video, a man flexes his muscles in front of a mirror, while a woman takes photos of him with an iPhone. Later, the man realizes that the woman is visible in the mirror in the background of the photos, so he uses the Clean Up tool to remove her. The ad emphasizes the ease of using the feature, but in reality it does not always work perfectly.

Clean Up is an Apple Intelligence feature, meaning that it is only available on the iPhone 15 Pro, iPhone 15 Pro Max, or any iPhone 16 model. It was one of the first Apple Intelligence features to roll out, as part of iOS 18.1 last year.

Article Link: New Apple Intelligence Ad Highlights 'Clean Up' Feature in Photos App

 

[sniffies]

"Create an ad TODAY.

Work on the features the ad promotes TOMORROW."

Apple Intelligence in a nutshell.

 

[DHagan4755]

But...does Apple have a "clean up" feature for Apple Intelligence? 🤔

 

[HouseLannister]

but in reality it does not always work perfectly.

That's a very generous take on the feature.

 

[FSMBP]

Definitely a good feature! However, much like we're seeing with Apple today, competitors have had this and they do it better.

 

[robcole2013]

I think cleanup , is the only feature that works 90% of the time. I’ve never got image playground to work successfully. When I’ve tried using it it gives me hair or a silly hat. For context I’m bald.

 

[Gunner49]

Clean up on aisle 10!!

 

[zachz]

I had the S24 for a bit when it came out and the equivalent feature was miles head of Apple’s current cleanup feature. Even trying to remove something small without a detailed background behind it seems to be very difficult for Apple Intelligence, it’s very bad.

 

[Fraserpatty]

The cleanup feature does have its problems, however, I am very happy that this has come to iPad, and I already use it often.

 

[neuropsychguy]

"Create an ad TODAY.

Work on the features the ad promotes TOMORROW."

Apple Intelligence in a nutshell.

This feature is already released.

 

[GeminiFan]

Works on any iPad with Apple AI as well.

 

[oRBIT2002]

When do we get this stuff in the EU? Still missing on my iPhone16Pro...

 

[Veinticinco]

As with all things Apple AI, it's somewhere between basic and barely functional. Light years behind Google's offering in this feature.

I really wouldn't be advertising it.

 

[Mark2series]

And it’s been in photomator for what 10 years now regardless of iPhone model?

 

[winxmac]

Apple is having Samsung's ingenious moment.

 

[ralph_sws]

 

[Sprocket_Proton]

I have a 16ProMax and forgot this was a thing, just like the rest of the intelligent features.

 

[nortonandreev]

I will never understand why people would want to use such feature in the first place.

 

[alchemistmuffin]

Apple today shared a new ad for the Clean Up feature in the Photos app, which can identify and remove distracting objects from the background of a photo.

Uhhhhh this ad is NOT NEW………..

This ad’s been running since March Madness. Apple only now uploaded this ad to public because someone in marketing forgot to turn it on to public view……

 

[ghostface147]

I've used this feature sparingly. Easy to use.

 

[Powerbooky]

I had the S24 for a bit when it came out and the equivalent feature was miles head of Apple’s current cleanup feature. Even trying to remove something small without a detailed background behind it seems to be very difficult for Apple Intelligence, it’s very bad.

The thing I'm more worried about is how much photo data that was uploaded for "cleaning up" on their (outsourced) servers, has been sold by Samsung to 3rd parties? Samsung does "share" personal user data with others, and I don't think many people have used the "opt-out" option (if it really has any effect at all).

 

[Sportpoz]

This function is totally trash. Samsung is doing this much better

 

[masterleep]

I tried this on a photo of my wife to remove a camera around her neck, and it turned her into a mutant. Sorry Apple. You strike out again.

 

[jjudson]

Well...

That was creepy.

 

[Armadillo21]

That's a very generous take on the feature.

It has improved a lot. I like it now.