New Apple Intelligence Ad Highlights 'Clean Up' Feature in Photos App

[bLackjackj]

Apple today shared a new ad for the Clean Up feature in the Photos app, which can identify and remove distracting objects from the background of a photo.

Wow, thanks 2021!

It literally took 4 years for Apple engineers to copy this Google Photos feature. Is this what happens when you are forced back into the office?

 

[.wojtek]

I'm starting to get annoying by the use of AI I photos and whole race for a perfect image. You know what? world is not a perfect place and photos give us an awesome snapshot of reality is it happened...

 

[pamon]

so many issues on this ad outside the actual tech

 

[revfife]

Google Photos is so much better that clean up it’s not even funny.

Cleanup gives you aliens and blurry people in the background.

Google Photos actually removes them.

 

[LordArchie]

Nice ad Apple!

 

[TVreporter]

Utterly ridiculous this “feature” is restricted to 15 Pro or higher when there are apps that can do the same - and even better.

 

[Allen_Wentz]

First Apple needs to make Photos bombproof, which it is not. Only after Photos never loses pix or metadata should engineers spend time on cutesy tricks like auto-cleaning backgrounds.

 

[segfaultdotorg]

Call Gen2 "Apple iIntelligence Pro" and charge $99 per month for it.

 

[nortonandreev]

Here you go. Not long ago, I had our kid take some snapshots (had a few just about alike) for our wedding anniversary. She doesn't tend to factor in background content that can throw off a photo, so I ended up...wearing a ceiling fan beanie.

View attachment 2504036
I pulled up Photos on my M4Pro Mac Mini (not iPhone), and in short order had this:
View attachment 2504037

Particularly with 'amateur' shots (which is all we take), it's common to find things in the background that detract from the image, and discover this later. A tuft of hair out of place, an inconvenient stranger wearing loudly colored clothing in the background in a public place, etc...

Thanks. That’s a good example, indeed.

However, I think that the character of the photo is lost without the fan. Like yeah, it happened to be taken like this, but it’s fun. It’s not a passport photo, wasn’t meant to be one in the first place.

Same with this photo I took earlier this year. Wanted to take a selfie with the slides behind. Was looking for the best way to frame the photo, realising only later than the slides look like a hair accessory. However, once you see it this way, I think it’s fun and the photo kinda gets a new, fun, meaning.

If you want something specific, like passport photo, specific background, no objects, you would aim to take the photo in a matching setting in the first place.

 

[macduke]

This feature does not work well, but unlike much of their ads, it does technically exist. Apple is in a sad state lately.

 

[theinstructor]

This feature sucks unless the object is very plainly by itself in the image. I tried with some other images and it made an absolute mess of them.

 

[Fraserpatty]

Wow.

 

[Boeingfan]

I will never understand why people would want to use such feature in the first place.

Do you still drive a model T Ford?

 

[Boeingfan]

Uhhhhh this ad is NOT NEW………..

This ad’s been running since March Madness. Apple only now uploaded this ad to public because someone in marketing forgot to turn it on to public view……

So it is new to the public.

 

[svish]

Good ad. Sometimes the feature works well but it definitely needs improvement and is much behind the competition. Hopefully it improves over time.

 

[Zest28]

I tried to remove my girlfriend in a picture with me as my wife and I share the same iCloud. Now I'm divorced.

 

[vodkaPT]

I will never understand why people would want to use such feature in the first place.

Kids(and not only..) spend hours editing photos before posting on social media.

Samsung (and google) allows to do what was complex editing like:
- Open everyone eyes
- Put the people in the group more near by
- remove that person behind

in 30 seconds.

this is heavily use! And apple missing out on good photo editing features is hurting the brand.

 

[rembert]

Way more interesting feature would be some automated AI help to remove redundant images which differ only slightly, suggedting to keep one or two single images having the best quality.
Why? Check the photo library of your teen daughter and you’ll know why. At least 90% can be removed, even my daughter admits that. But doing that manually is something terribly boring for her.

 

[attila]

Just as tacky an ad as the one with the slob at work who uses "AI" to make other people do his work.

We're not the crazy ones, the misfits, the rebels, or the troublemakers anymore. We're lame.

 

[Arran]

Our kiddo took a few photos; the one with the fan probably isn't the exact one; I didn't scrutinize real closely. All I had it edit out was the fan. Now if it were my wife doing the editing, she'd have tried to edit out clutter so you couldn't see what our house looks like most of the time... 😁

Fifty years from now we’re all sitting in the retirement home wondering, “didn’t houses have ceiling fans back in 2025?”

 

[Arran]

…Also, is it Apple’s mission to use people who don’t definitely look like a guy nor girl in their ads? What are they pushing here? (Legit question)…

Legit answer: Most people don’t look like tinsel-town models and movie stars?

 

[baconcat_8964]

To be honest, none of Apple made commercials about Apple Intelligence makes me feel comfortable.

 

[Octavius8]

It is soooooo bad, like 5 years ago tech. Campetitors are yeaaaaaaats ahead exactly on this. Try it on Samsung,Huawei, etc. Apple is just pathetic at this point.

 

[HighwaySnowman]

That ad is just... creepy. Not sure who thought it was a good idea, but "adult child has mother take pictures of muscles" is what comes across, and it just feels gross.

 

[RickDEGH]

When do we get this stuff in the EU? Still missing on my iPhone16Pro...

It’s already there since iOS 18.4. But don’t get your hopes up, it’s not good.