yamabushi said:
This hipster theme is starting to get old. Though it presents a cool image it also excludes those who don't fit such an image. Why not aim advertising at others? How about a trucker playing hours of country music from an iPod with a car stereo adapter? A teacher listening to jazz while grading papers? A window washer listening to classical music while on the outside of a skyscraper? An accountant listening to classic rock while doing paperwork? Broaden the market and Apple will continue to have trouble keeping up with the rapid growth in demand for the iPod.
I'm not sure how old it is getting... it's a bit older for us mac people, but then again I don't watch much TV. I think apple needs to be aware that they need to keep it fresh and new, but I don't think there's anything wrong with keeping with the hipster/dancing shadows thing for a long, long time, so long as they find ways to make it new. Yes, it will reach saturation level and get old, but if you're clever, there's always a new direction to take it from within the theme, and when it's become so ubiquitous, you can play off of your own cliche's and make jokes with yourself about it, and always find a new spin. I think the shadows and the bold colors, and the hipster thing is a really good basis, and when that gets old, they just need to play with it and make that the medium, but not the focus. kinda like the credit card ads that end in "xxxxx: Priceless". The sappy clasic notions of priceless got old, and now they keep finding new stuff. That one's been going a while, and it's good, because it's so recognizable, that what might be lost in origionality is easily made up for. Just have to find different angles and perspectives to keep a classic fresh and new.
And, if you think there is an end to the possiblities within a theme, just pick up a new yorker and flip through until you find a man, or maybe two, on a desert island with a single palm tree and one line to make something new in. Or, a progression of fish, amphibian, mammal, ape, human coming out of the water. Or oh so many others. And, every year, plenty of new interpretations are found.
I would like apple to stick with this. Sometimes a particular frame can be limiting, but sometimes it just makes you think harder, and come up with something really creative.
Edit: Meant to make this more about how now they can branch out into different genre's, etc. so long as it keeps the theme and has music that universally sounds good and noticable on the first listen. They can move beyond hipster, so long as it sticks with their, actual good music, not overpopularized, but also good music that the masses will like, and not by education, but by instinct.
