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New, cheaper, better iPhones, Macs and iPads please. The building is nice, but it is not your mission Apple.
Enough of the armchair quarterbacking! Apple Park is a minor capital expenditure for the company, which is obviously needed administratively and would most likely REDUCE operating costs while INCREASING efficiency.
 
Evidence for this (other than the obvious that lighting, climate control, and sound attenuation are important)? In any case, it's not that I oppose the new building, but that I hope Apple focuses on new products rather than getting distracted by it.

It's called an investment in people. Every successful company knows this. Look at Google and their insane amenities.

The team that builds products isn't the same team that built the office.
 
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Look up "give": to freely transfer the possession of something to someone. Buying a good or a service is a trade, where something of value is provided (conveyed, delivered, paid) to someone in return for something else of value. Like I said, I have never given money to Apple. English major here -- one of my few skills:)
Well, as an English major, you should know that words often have multiple definitions but apparently you are in denial of such situations.

Open the Dictionary app on your Mac, search for "give" and read the fourth definition (yes, there is more than one definition for this word):

• hand over (an amount) in exchange or payment; pay: how much did you give for that?

Source: New Oxford American Dictionary as viewed on macOS 10.12.4
 
Enough of the armchair quarterbacking! Apple Park is a minor capital expenditure for the company, which is obviously needed administratively and would most likely REDUCE operating costs while INCREASING efficiency.

It isn't free but my main concern is that Apple will be distracted.
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It's called an investment in people. Every successful company knows this. Look at Google and their insane amenities.

The team that builds products isn't the same team that built the office.

I have seen organisations plan for new buildings. It's absurd to think that planning a building, moving into it and debugging doesn't take up the time of everybody. In any case, it is frustrating as a long time Apple customer (as in, I have word processed on a Lisa) when they seem to have dropped the ball on Mac desktops. I hope this builiding improves things, but it might not - think Pentagon. *cough*
 
I have seen organisations plan for new buildings. It's absurd to think that planning a building, moving into it and debugging doesn't take up the time of everybody. In any case, it is frustrating as a long time Apple customer (as in, I have word processed on a Lisa) when they seem to have dropped the ball on Mac desktops. I hope this builiding improves things, but it might not - think Pentagon. *cough*

I don't understand what you expect Apple to do. They're already beyond their office capacity. Not investing in their own employees would be very foolish. Happy employees are more efficient and create better products. You'd be even more frustrated if Apple was full of disgruntled employees, but you seem to only think of yourself so that thought hasn't crossed your mind.

Let's not forget that this spaceship was designed under Steve Jobs.
 
Well, there are drones, and then there are drones.View attachment 697881

That does look a little silly though...

Yet, I'd give my right leg to work there. Imagine opening day, and getting an office assignment. The awe... It's rare that a worker gets to move into new sparkling office buildings these days. They are usually painted over retreads, waiting for the pink slips and offers to move to Bangalore...
 
Well, as an English major, you should know that words often have multiple definitions but apparently you are in denial of such situations.

Open the Dictionary app on your Mac, search for "give" and read the fourth definition (yes, there is more than one definition for this word):

• hand over (an amount) in exchange or payment; pay: how much did you give for that?

Source: New Oxford American Dictionary as viewed on macOS 10.12.4

To not make too big of a deal about it, I was addressing the original post where I thought the way the word "give" was used implied that Apple had been "freely" given money by its customers, and that therefore, its customers deserved a say in the use of the money for the new headquarters building. I should have added that clearly, customers have no say about the building, shareholders would, but not customers. I have always thought that the meaning of a word was mostly governed by its context in a sentence, with the dictionary being a guide as to the various possible meanings. So, I quoted the definition that I thought the poster had in mind. If you want to say I appear to be "in denial" about the possibility of multiple definitions of a word, then please, do so. (I can think of a lot worse things about which to be "in denial"!).
 
The cost of the iPhone 8 is not related to construction costs for Apple Park (estimated at $5B).

The cost of the iPhone is primarily driven by cost of goods sold and GPM targets expected by Wall Street.

Really? Profits from iPhones sales weren't used to fund part of the construction? You mean is being built off the profits of dongles?
 
Really? Profits from iPhones sales weren't used to fund part of the construction? You mean is being built off the profits of dongles?

Nope. That's a foolish interpretation.

It's about what drives the price of an iPhone (COGS and GPM).
 
Does California have property taxes? If so, I wonder how that compares to leases.

Well, taxes can be offset by other stuff - investments (to some degree).

Totally agree. A school I worked at had a mold & other environment problems (bad enough to have closed down the school for 2 weeks) along with being overcrowded and has a poor layout. Fortunately, the district passed a referendum to sell bonds in order to build a new school to replace. So I know exactly what you mean.

Mold? In a school?
Yikes!
Doesn't anyone think of the children?
 
Like previous drone videos of the new Apple campus, the visuals are amazing but the music is awful. I'd recommend muting the video and cranking up Childhood's End by Pink Floyd in the background. Worked really well as a soundtrack.
 
I disagree with you. Strongly. Under Cook Apple has done well financially, but you didn't have a problem with Jobs overseeing a swing to massive profitability. So what's the issue? Cook has also seen Apple clean up its act when it comes to foreign labor conditions, and under his leadership Apple's gone from Greenpeace's hit list to the greenest major tech company on the planet.
Despite their vocal motto's and goals, their complete business model is based on unequality.
Apple's Business Model: Before and After Jobs 2.0 - Business Model ...
Analysis of the Apple Business Model | Digital Business Models
So what about "Equal opportunities" and "Diversity", if the Board is completely white and mostly male...?
And for every sunpanel they install, the depletion of rare metals continues at a far larger scale:
BBC's Panorama Attacks Apple Over Indonesian Tin - Forbes
Inside Apple Factory and Indonesia's Tin Mud Pits ... - Business Insider
Where Apple Gets the Tantalum for Your iPhone - Newsweek
Apple's Dirty Little Rare Earth Secret - Apple Inc. (NASDAQ:AAPL ...
Apple's Use Of Rare Earths: Hardly A Secret, Or A Threat - Apple Inc ...

Being perfectly aware of this, they recently announced to end this practice but given the state of their recycling efforts, that's completely beyond their capabilities.
https://www.bloomberg.com/view/articles/2017-04-26/why-apple-won-t-be-able-to-stop-mining-yet

They're bulldogs about your privacy more than anyone else, and have programs for the diseased and disadvantaged.
That's very good of them ! Here we agree.
You say they've departed from customer experience? That's provably false. Google it and tell us what you find over the last 5 years or so.
Welcome to MR !
Numerous complaints about sw/hw quality degradation all around the web, Apple Forums:
http://******.com/?q=Apple+quality+concerns
https://discussions.apple.com/thread/7910471?start=0&tstart=0
https://forums.macrumors.com/threads/new-macbook-pro-quality-issues.2017436/
Look at the discouraged products catalogue:
iPhone, iPad, Mac Buyer's Guide: Know When to Buy
(if google might get within your reach: ignore Apple-sponsored content)
And specifically what "legendary products" are they ignoring? The only "legendary" products they've ever made are the Apple II, the Mac/iMac, the iPod, and the iPhone. Other than the Apple II, which was discontinued 24 years ago (before Jobs had cancer) these are all updated. They even still sell iPods. Are you calling the Mini and the Mac Pro "legendary"? Lmao! And the trash can Pro was a fail and deserves to be replaced. Yes, they should've addressed it sooner, and yes that was to the detriment of some creative professionals, but they're on it.
They almost killed the whole CPU division - the best of its breed and a legend by itself.
All models now are refurbs with old processors, RAM and graphics laughabouts except the latest MacBook (highly criticised for other reasons)
Apple just told the world it has no idea who the Mac is for - Medium
They completely fail to recognize the needs of the iPad+ generation: the new generation of youngsters that grew up with iPads but now need MacBook functionality (multi-window, multi-screen, document management, full functional OS) withpout giving up their touchscreens.
Instead of revolutionaizing the market with a true MacBook/iPad convert they come up wit the TouchBar, a one-day fly gimmick. So this is where the market (appreciation) goes:
https://thenextweb.com/microsoft/20...e-buyers-satisfied-ipad-owners/#.tnw_oNg6F5xe
https://betanews.com/2017/04/06/microsoft-surface-apple-ipad-satisfaction/
Microsoft Surface Beats iPad Pro In 2017 JD Power Tablet Satisfaction ...
And this is where the earlier K12 generation leaks away:
Opinion: 8 reasons iPads are losing to Chromebooks in education ...
Apple Loses More Ground To Chromebooks In The Classroom
Report: Apple's iOS and macOS lose market share to Chrome OS in ...
And Apple never made missteps under Jobs? You're forgetting, for instance, that he had to apologize for perceived price gouging early iPhone adopters. Were you ranting about profiteering back then?
It sure did, but there was always product innovation and -eagerness.
Look at the latest models: We haven't seen any new iPhone model for 4 years or so.
All iDevices look like refurbs, compared to the competition. And quite a few actually are.
I don't know in what pension the designers live, but this is outrageous for the (noted) "most competitive industry" on the planet. Car manufacturers do 5 times better or perish. They come up with numerous innovations in a 100 years-old industry. They developed their own infotainment systems that now pale CarPlay. My offline Volvo voice control is far better than Siri.

Apple's also developing the enterprise space better than Jobs did, and playing around with home automation and maybe even self driving cars.
The cooperation with IBM to address the business market is laughable - it hasn't lead to anything notable. Making iWorks free is the escape/excuse to stop its development - giving MS Office a free-ride.
The AppleCar: a phantasy of people who forgot how to innovate their own business

So what is it? You don't like that other companies have caught up a bit? You want a triangular iPhone with five SD card slots and an OLED screen?
Yes, I want companies that test those things and new form factors and either succeed, or temporarily fail.
Not the pseudo-competition with Samsung (throwing truckloads of money into made-up legal fights and bashing) with Samsung actually keeping Apple alive, delivering massive amounts of OLED screens.
Look at Galaxy S.x and iPhone development: Parallellism of a copycats duopoly !

But Cook knew him and values him better than you. You're living in the whiny MR bubble and repeating exactly what I'd expect. If you truly can't stand it any longer, as you say, then why are you here? Zip it already, throw away all your Apple crap, and move on.
Fine that you know me better than I myself.
But I know Cook and his Cookettes better than those, who contemplate and live by all the window-dressing and corporate spin that cover up their complacency.
They not only milk Jobs' products but silently replace his values and product devotion with intolerable greed, pedantism and self-esteem. With zillions of money and thousands of unused (defensive) patents on the board and the lack of creativity/motivation to really develop that potential.
"Thinking Different" - while doing all the same:
Tim Cook's 'Ballmer-ization' Of Apple - Forbes
Is a Siri speaker coming at WWDC 2017?
Why Apple's iPhone sales slip was a debacle
Why iPhone fixation has allowed Google to steal Apple's show
 
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Mold? In a school?
Yikes!
Doesn't anyone think of the children?

Considering cleanup cost over $1 million, there were some people more interested in saving the tax payers money than making sure their (or at least other peoples') kids were healthy. Some people in my community either don't have kids or don't have kids who go to that school, so they didn't want to have to pay for something they didn't personally benefit from. Except the district received a lot of bad publicity meaning less people might want to move to our community, driving down property values.
 
Evidence for this (other than the obvious that lighting, climate control, and sound attenuation are important)? In any case, it's not that I oppose the new building, but that I hope Apple focuses on new products rather than getting distracted by it.
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I still use a 4S, and will be replacing the battery soon. However, I would like a more capable phone with better battery life, so I am awaiting the release of the new iPhones to see what's available, and I am still waiting for an affordable Mac desktop that's on a par with the offerings of other companies. The Mac Mini hasn't been refreshed since 2014. Also, Apple has had a long tradition of making their older products obsolete by adopting new standards (which are admittedly marginally better than the old standards). Honestly it's a good ploy, for who wants to buy hardware that can't take full advantage of Apple's latest OS?
Don't you think you'll enjoy much better battery life simply by upgrading your phone to one that doesn't have a 5 year old battery? Not to mention the size and iOS efficiency improvement made in newer phones too. By all accounts Android phones begin to slow down and go obsolete long before iPhones do. That might be more by incompetence and fragmentation than by design.

I think the 5k iMac is very affordable compared to other offerings involving a 5k display. I hope Apple never competes on price because that would make them a simple commodity with no reason to innovate new hardware and software. We already see that in the PC commodity market, there is no difference in any of those PCs besides price and possibly customer service.

You're really describing the tech industry more than a "ploy" by a profitable company. If Apple didn't introduce new standards, I wouldn't be interested in their products or their philosophy. That is one of the reasons why I've always avoided Microsoft products. They cater to the lowest common denominator in terms of technology and user base. People say that they're bringing tech to the masses in an affordable fashion but all I see is that they take no chances in order to protect a safe revenue stream. That's not tech, that's an insurance company. Mind you, I'm talking about old MS, not the current one but I still avoid Windows so I have no interest in their latest PC hardware.
 
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