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New Apple 'Real People' Ads
- Thread starter arn
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This is perfect. Really it is. This is what Apple needs. Show the ordinary person how they can come over to the Mac without the pain that they think that they would. This will open many a door, especially if they pull off the ads as being genuine and real.
I agree... I think they'll be a great tool to inform the general (Wintel) public that everything 99% of people do on a PC, they can do (easier) on a Mac.
For the first time ever, I've been actively trying to convert some of my die hard Windows friends. (As opposed to just making cracks about how much Windows sucks) And I think it's actually working.
More Racial Diversity
is about the only thing these ads could benefit from. Other than that, they're pretty awesome.
Anyone like Liza Richardson (the DJ girlie) could be the Apple Computer Pin-Up girl?
is about the only thing these ads could benefit from. Other than that, they're pretty awesome.
Anyone like Liza Richardson (the DJ girlie) could be the Apple Computer Pin-Up girl?
I think that it is hilarious that the harry knowles ad did not show up. Steve is probably sticking it to him for letting the cat out of the bag, a la ati.
Re: More Racial Diversity
She is attractive, and not in that "I'm attractive and am going to use my looks for evil" sort of way.Originally posted by Moxiemike
is about the only thing these ads could benefit from. Other than that, they're pretty awesome.
Anyone like Liza Richardson (the DJ girlie) could be the Apple Computer Pin-Up girl?
I'm sure they have tons of these stored away, and they just felt these 8 were the best to start out with.
They are more "regular" people than he...but we may see him eventually.
I just want to say that I think they are great, and I can't wait to see them on TV.
[edit: Gus, don't worry about it...lack of sleep makes us do strange things sometimes.
]THIS is what apple has needed. perhaps they've been building. everyone knows they are different, so now they attack the myth that they are incompatible. it dispels the myth enough for another 10% to try the mac and half of those stick, mission accomplished.
just don't use vpc as a part of the strategy. it's backward thinking. make people realize they can use the OS for everything they really need. vpc is a crutch that takes away from the very purpose of the mac os. use only in case of emergency.
just don't use vpc as a part of the strategy. it's backward thinking. make people realize they can use the OS for everything they really need. vpc is a crutch that takes away from the very purpose of the mac os. use only in case of emergency.
Re: Re: More Racial Diversity
Anyone notice how she was the only person in any of the ads with a full body shot? Everyone else is shown pretty much waist up.
Anyone notice how she was the only person in any of the ads with a full body shot? Everyone else is shown pretty much waist up.
Trouble is, in the UK these ads will be against ASA/ITC rules as they criticise a 3rd party (Windows).
'Bout frigging time, i say! i was beginning to think Apple forgot about the wonders of PR...
i hope they really do this well--
i see they're still using that ugly sans-serif font. blah on that. but everything else is cool
pnw
i hope they really do this well--
i see they're still using that ugly sans-serif font. blah on that. but everything else is cool
pnw
Is it still considered criticism if
- These are real people, not actors?
- Everything they say is true?
[/list=a]
I mean, it's not so much that they are deriding Windows as pointing out the fact that it DOES crash all the time and it IS clunky.
Originally posted by Blackcat
Trouble is, in the UK these ads will be against ASA/ITC rules as they criticise a 3rd party (Windows).
So how would you make the comparison without mentioning Windows? I don't think you could do that effictively and still get the point across the same way. Sure you could say Macs are the best computer ever, but then you start sounding like an infomercial....but wait, there's more!
Originally posted by eunuchs
Is it still considered criticism if
- These are real people, not actors?
- Everything they say is true?
[/list=a]
I mean, it's not so much that they are deriding Windows as pointing out the fact that it DOES crash all the time and it IS clunky.
Ridiculous isn't it? But here you can only say how good your product is, not how much better it is than xyz.
But its perfectly legal for Intel ads to claim a P4 improves your systems audio or graphics capabilities, despite the fact that a 2.3Ghz P4 with EGA card and no Soundblaster won't even run Windows95!
UK media regulation is twisted...
trouble is.....
same thing in the rest of europe (I believe).
wouldn't be possible to play the ads here in switzerland
because they definately downplay a competing product...
and I think they aim at the average american anyway
(wich is goood!!)
same thing in the rest of europe (I believe).
wouldn't be possible to play the ads here in switzerland
because they definately downplay a competing product...
and I think they aim at the average american anyway
(wich is goood!!)
loving it!
One of the guys in ad says the WINTEL, and its not really with affection.
I loved it.
A lot of people have been talking about how APPLE has to get OSX into the picture. Now that they have in a sideways manner.
I am curious to see what effect it will have.
Its still focused on APPLE which is now OSX. They do mention OS10 once. Which I am finally starting to understand is "X" pronounced with the roman numeral in mind.
I finally see the purpose of this when I consider the WinXP and Athalon XP and the blah blah X.
Wintel, never heard it said outloud before,, HAH
One of the guys in ad says the WINTEL, and its not really with affection.
I loved it.
A lot of people have been talking about how APPLE has to get OSX into the picture. Now that they have in a sideways manner.
I am curious to see what effect it will have.
Its still focused on APPLE which is now OSX. They do mention OS10 once. Which I am finally starting to understand is "X" pronounced with the roman numeral in mind.
I finally see the purpose of this when I consider the WinXP and Athalon XP and the blah blah X.
Wintel, never heard it said outloud before,, HAH
Liza
Yea. You're right... she doesn't look like a "I know I'm hot" chick. Really accessible. What one might expect from Mac Users. Lack of pretension. heehee.
She reminds me of Sara from CSI.... similar type of sexiness going on. Do we have a new geek pin up girl? And she's representing Apple. Whee!
And yea... kinda interesting that they only showed a whole body shot of her.... but then again, it shows how Apple is playing to strengths. They SO knew geeks like me would so love it... and send the ads to all of my geek friends who now think they can get girls like that by using a Powerbook.
Someday i'll tell the "tibooks in a wireless cafe" story that including the pick up line "I can get you a static IP baby".
one of my shining moments. heh
Yea. You're right... she doesn't look like a "I know I'm hot" chick. Really accessible. What one might expect from Mac Users.
Lack of pretension. heehee.She reminds me of Sara from CSI.... similar type of sexiness going on. Do we have a new geek pin up girl? And she's representing Apple. Whee!
And yea... kinda interesting that they only showed a whole body shot of her.... but then again, it shows how Apple is playing to strengths. They SO knew geeks like me would so love it... and send the ads to all of my geek friends who now think they can get girls like that by using a Powerbook.
Someday i'll tell the "tibooks in a wireless cafe" story that including the pick up line "I can get you a static IP baby".
one of my shining moments. heh
I like the new ads a lot...
good to see "real" people who are attesting that their switch from PeeCee to Mac was very easy...
good to see "real" people who are attesting that their switch from PeeCee to Mac was very easy...
Royal Pineapple
macrumors 65816
some of the people like Sarah Whistler never mention windoze in the whole thing, all she sais is she is glad that she switched from aq pc to a mac, and since PC isnt a regesterd trademark she isnt critisizing any other company. i suspect apple has more of this type for use overseas.Originally posted by Blackcat
Trouble is, in the UK these ads will be against ASA/ITC rules as they criticise a 3rd party (Windows).
-royal
Re: Microsoft must be pissed.
Microsoft's MacBU makes them a boatload of money. Conversely, while they do also make mountains of money from OEM sales of Windows, I don't think they're going to sweat the loss of OEM licenses of Windows when those same losses will probably translate directly into the much more expensive retail licenses of Office:x...
Either way, Microsoft wins.
Microsoft's MacBU makes them a boatload of money. Conversely, while they do also make mountains of money from OEM sales of Windows, I don't think they're going to sweat the loss of OEM licenses of Windows when those same losses will probably translate directly into the much more expensive retail licenses of Office:x...
Either way, Microsoft wins.
i have noticed while watching MTV that they use macs, apple should try to appeal to the teenage audience by having ads on MTV and attracting younger potential buyers...
LOL!
U guys paid attention to those new ad opening shots in quickime on the apple site?
Especially the Demon wright shot. freeze it on the first frame. lol
man what a goofball.
That liza richardson isnt a looker eiter when yuo look it that way.
apple should be more carefull when posting them that way. haha
U guys paid attention to those new ad opening shots in quickime on the apple site?
Especially the Demon wright shot. freeze it on the first frame. lol
man what a goofball.
That liza richardson isnt a looker eiter when yuo look it that way.
apple should be more carefull when posting them that way. haha