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New Apple 'Real People' Ads

Re: Re: Microsoft must be pissed.

Originally posted by eunuchs


Microsoft's MacBU makes them a boatload of money. Conversely, while they do also make mountains of money from OEM sales of Windows, I don't think they're going to sweat the loss of OEM licenses of Windows when those same losses will probably translate directly into the much more expensive retail licenses of Office:x...

Either way, Microsoft wins.
Click to expand...

That's a really good point! XP OEM must only pull in $200 a throw max, then the user copies OfficeXP off their friends :p but Office v.X is about $400. So every Windows loss is a $200 gain :D

Okay its not that simple but I'm pretty sure MS knows Apple is an asset not an enemy. The anti-trust trial is proving if nothing else that Windows isn't invulnerable and a hell of a lot of people know it. .NET is falling apart, the new licensing is highly unpopular, and Xbox isn't catching on. Apple offers hassle free customers for MS, which must be quite nice.
 
you might not believe it, but i use macs and i like them. i'm also a pc user and these are probably the most ridiculous commercials i've ever seen.

from the looks of the actors, it seems apple thinks that pc users are all white, confused 20 somethings who will switch over right away after being insulted by these commercials.

i actually feel embarassed for apple.
 
Originally posted by Inhale420
you might not believe it, but i use macs and i like them. i'm also a pc user and these are probably the most ridiculous commercials i've ever seen.

from the looks of the actors, it seems apple thinks that pc users are all white, confused 20 somethings who will switch over right away after being insulted by these commercials.

i actually feel embarassed for apple.
Click to expand...

No, I don't believe that you like Macs, nor own one. Why? Because I have never, not one time ever heard you say one nice thing about Apple. Everytime there is an annoucement you come here and start flapping off at the mouth like some clone. Look, you want to have credibility, then every once in a while say something nice. It really isn't that hard.
 
Originally posted by Inhale420
you might not believe it, but i use macs and i like them. i'm also a pc user and these are probably the most ridiculous commercials i've ever seen.

from the looks of the actors, it seems apple thinks that pc users are all white, confused 20 somethings who will switch over right away after being insulted by these commercials.

i actually feel embarassed for apple.
Click to expand...

Actually they're not actors...:rolleyes:
 
Originally posted by Inhale420
you might not believe it, but i use macs and i like them. i'm also a pc user and these are probably the most ridiculous commercials i've ever seen.

from the looks of the actors, it seems apple thinks that pc users are all white, confused 20 somethings who will switch over right away after being insulted by these commercials.

i actually feel embarassed for apple.
Click to expand...

Funny. Two of my PC computer programming buds saw the commercials, poked around on Apple's web site, emailed me a bunch of questions and one ordered a tiBook and the other ordered an iMac. Hmmm. They MUST be working....

m
 
Originally posted by iwantanewmac
LOL!
U guys paid attention to those new ad opening shots in quickime on the apple site?
Especially the Demon wright shot. freeze it on the first frame. lol
man what a goofball.
That liza richardson isnt a looker eiter when yuo look it that way.
apple should be more carefull when posting them that way. haha
:)
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i commented on that earlier, but im not sure, the common man/women isnt hot either. it might be an error or overly clever and detailed marketing, who knows... but if theyre trying to sell to joe and jane masses, then maybe taking unattractive normal looking people is a good first step...
*shrug*
-c
 
Originally posted by Inhale420
you might not believe it, but i use macs and i like them. i'm also a pc user and these are probably the most ridiculous commercials i've ever seen.

from the looks of the actors, it seems apple thinks that pc users are all white, confused 20 somethings who will switch over right away after being insulted by these commercials.

i actually feel embarassed for apple.
Click to expand...

a pot smoking wintel zombie doesnt understand the concept of a televsion commercial... thats a goddamn punchline.

i sat down and used osX for a few hours and ill never go back to a pc. I am proof, right here baby, that the conversion is a piece of cake and it does happen. you might be running os9 or you might be too baked to register valid thoughts, who knows...

the apple point of view is one of innovation.. its partly missionary though also. these commercials point that out - if nothing else, those who use these computers are the evidence.
how can you BELIEVE in a computer that you cant even trust to operate? people are sick of using those horrible, horrible machines. you spend 5+ hours a day on one, it better be a pleasant experience.. and its not for wintel folks. if you can show them that there is no fear/pain in the transfortation your job is almost done...
 
i am on the other end of the spectrum, i was rased on a mac and have never owned a pc, i remember when there was a time where my father's in home office contained not one but five top of the line macintoshes and not one PC (thoes were the days) now i am forced to use a PC at school and i cant stand it, i use my iBook most of the time for school stuff. i have converted two of my friends to buying an apple, one got a TiBook and the other an iBook 700mhz. now that apple is thying to appeal to the PC market i hope to see more people make the wise decision and switch.
-royal
 
Originally posted by Inhale420
you might not believe it, but i use macs and i like them. i'm also a pc user and these are probably the most ridiculous commercials i've ever seen.

from the looks of the actors, it seems apple thinks that pc users are all white, confused 20 somethings who will switch over right away after being insulted by these commercials.

i actually feel embarassed for apple.
Click to expand...

I guess if you like PCs, then you might be offended or embarrased or whatever. But the point of the whole campaign is to convert the less-entrenched PC user, the fence seaters. People who don't necessarily like using PCs but have felt compelled to for one reason or another. For that demographic, I think the ads are right on.

Speaking purely hypothetically here, if there are 7% such users out there and Apple is able to convert half of them, then Apple doubles its market share.
 
fair assessment

i thought that the website did a good job of presenting the information in a knowlegable and non-condescending way. For people who know little about the standards and details, it was made clear that the Mac is going to have everything they're used to and more....

i was a little surprised that they went so far as to mention game titles.... obviously this campaign isn't aimed at the hard core gamers... but at least we can play the Sims....
 
It's ugly, but it'll get you there

I ran through all of the Quicktimes with two kids watching on. After the second ad, they began betting if the next person in the next testimonial would be ugly or handsome. (Ugly won most often--but hey, these are 3rd and 4th graders).

The one really good feature of the campaign is that several testimonials say that the OS doesn't crash. That's a major theme, I think. And that's my experience since converting from OS 9 back in late January. After repartitioning my hard drive into 9 and X partitions, no OS failures. That's a priceless advantage over Wintel if your livelihood depends on a computer.
 
Originally posted by Inhale420
you might not believe it, but i use macs and i like them. i'm also a pc user and these are probably the most ridiculous commercials i've ever seen.

from the looks of the actors, it seems apple thinks that pc users are all white, confused 20 somethings who will switch over right away after being insulted by these commercials.

i actually feel embarassed for apple.
Click to expand...

I agree this ad is consistent with their normal marketing of white background, simple image, young artictic professionals.

It seems to me they need fat white guys to buy these too and those low level minions at telemarketing companies, wherehousing, accounting, administration, etc. The truly working class who happen to use computers to make their employers far more money with less labor and less costly labor.

Rocketman.
 
age right on

Originally posted by Inhale420
you might not believe it, but i use macs and i like them. i'm also a pc user and these are probably the most ridiculous commercials i've ever seen.

from the looks of the actors, it seems apple thinks that pc users are all white, confused 20 somethings who will switch over right away after being insulted by these commercials.

i actually feel embarassed for apple.
Click to expand...

First, they're not actors. These are actual people who were not told what to say. It's quite obvious in how they had to hack the pieces up to get coherent statements. That's real. That's how unscripted people talk.

No doubt they were simply asked questions like "what made you switch" and "what's your favorite thing about mac" etc etc just to start them talking.

And what's with your age demographic comment? Most the people came off as early 30s professionals and some late 30s-mid 40s thrown in there too. Not to mention the one dude that could possibly be 50s.

I'll concede that they really should have worked harder to get a broader mix of races. My guess is that they interviewed quite a number of all types of people and when it came down to picking 8, they wanted the best 8 in the different categories of messages and those were them.

Being in corporate video editing, it sometimes happens this way and looks like it was done purposefully, but if anything it's quite the opposite. If they had been thinking about it, they probably would have gone the other direction and ended up with only half whites. But you're right, someone should have pointed this out so that they didn't exclude any demographic.

On the age thing, I think they're hitting the easily converted. You can't get my grandma to TRY a computer. And you can't get my dad to switch computers. Grandma is afraid, and dad is retired or close to it and just doesn't need the hassle. The folks staring 30 more years in the face of working with wintel are the ones looking for a better way.

my .02
 
Re: Re: Re: Microsoft must be pissed.

Originally posted by Blackcat


That's a really good point! XP OEM must only pull in $200 a throw max, then the user copies OfficeXP off their friends :p but Office v.X is about $400. So every Windows loss is a $200 gain :D

Okay its not that simple but I'm pretty sure MS knows Apple is an asset not an enemy. The anti-trust trial is proving if nothing else that Windows isn't invulnerable and a hell of a lot of people know it. .NET is falling apart, the new licensing is highly unpopular, and Xbox isn't catching on. Apple offers hassle free customers for MS, which must be quite nice.
Click to expand...

I LOVE how people are talking about xbox. They say things like "It's definitely the better more powerful system" (compared to ps2) but then say things like "but all the best games are for playstation."

Man that gives me a smile. How long have I heard the mac talked about the same way? "yeah, mac is definitely a better sytem and it's easier, but there's no software for it."

Bite me MS.
 
Originally posted by Inhale420
i actually feel embarassed for apple.
Click to expand...

me too. apple shouldn't be adding flame to this fire....can't wait till the reg eats this one up for breakfast though :D
 
I've gotta throw in my 2 cents. :)

I like them. They get the point across and they're very informal, personal, and eyecatching.

I do wish Apple could lower their prices a tad though. I think that still hurts them more than anything. I've met lots of Wintel owners who said that they considered a Mac until they saw the price.

Maybe Apple just needs more ads that talk about the BSOD and add virus issues into it. Spread fear throughout the world. ;)
 
doh

"from the looks of the actors, it seems apple thinks that pc users are all white, confused 20 somethings who will switch over right away after being insulted by these commercials. " (quote)




there not actor's and it's in there own words.

i wonder what else you said that wasn't fact.



:confused:
 
my favorite

Mark Frauenfelder ended his “bad relationship”
with a PC last year and bought a Mac.:D
 
or maybe this one

Sarah Whistler gave up her “horrid little”
PC for a friendly and reliable Mac.:D
 
My take on this...

First off if you Inhale at 420 then you are too deep in the weed to even know what sort of computer you are using and since they say that pot makes everything seem better then it is, maybe your PC seems like a Mac to you.

Next, these are not actors, so I don't think Apple really cared if they were the hottest thing around. Leave the hot dudes and gals to Abercrombie&Fitch. Remember we are not selling underwear here, we are selling a computer.

I think that they probably should have worked on more ethnic backgrounds, but I think this is probably just the first go around on these ads and if they work we will see another series of ads with different people. Maybe then we will get a hot stud or a gorgeous chick and/or people of a different race or ethnic background.

This all plays out wonderful. They have the new eMac and the upgraded iBook which both for the price will really appeal to new converting consumers, not to mention the already popular iMac flat-panel. I wish Apple good luck with this and I think it will pay off. I know that some pro users, like a lot of you are upset because Apple has focused a lot more on the e/iMac and iBook lines as of late, but this is where market share can be gained. Don't worry your day will be coming and the more consumer models they can ship, the more $$$ to get you guys that G5!!!
 
New Ads

I like them. Short, direct, informative & personal. While I would have liked it if they interviewed someone who mentioned Apple's iApps, I think this is a great step in the right direction. Go Apple!

Bill
 
I think Apple is doing a great job at pushing their product to the little people. SO many people that pass by my door and see what we have in the warehouse (usually delivery men) look in desire. Most of them thought Apple went under and one of the biggest questions is "can you go on the internet with that?"

This is the start of Apple's new direction marketing to the people who really matter at this point, the regular Joes.
 
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