Apple is more than just a computer company though they have evolved beoyind that, and people need to realize that. The company I work for, a Service Provider, essentially went through the exact same thing (as have most SPs). We started off being just a telephone company. Many people criticized us when we started offering High Speed Internet, Digital TV over DSL, Home Security, VoIP, etc., saying that we were a phone company and should stick to being a phone company. I can tell you with 100% certainty though that if we hadn't evolved and adapted, we wouldn't be around today. It's the same situation with Apple - they may have started simply as a computer company, and sure, that's their foundation, but they have grown to something more than that now, which I think is excellent - and necessary. 😎