New Apple TV Ad 'Father Time' Released Starring Kobe Bryant

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Apr 12, 2001
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Apple has released a new television ad for the fourth-generation Apple TV called "Father Time," starring NBA superstar Kobe Bryant and actor Michael B. Jordan. It is the tenth ad for the new Apple TV since it launched in late October.


The one-minute spot centers upon Bryant and Jordan using the Apple TV and Siri Remote to open the NBA app, play a movie, and fast forward to a specific time in the movie. The ad uses the same trailer backdrop as the earlier "The Kiss" spot.

The underlying "Father Time" theme of the ad lightly pokes fun at how Bryant's all-star career with the Los Angeles Lakers, whom he will play the last game of his 20-year career for on Wednesday, is coming to an end due to his age.

The ad closes with the tagline "future of television" and colorful bars as seen throughout the rest of Apple's advertising campaign for the new Apple TV, including billboards in major cities like Los Angeles, New York, San Francisco, and Hollywood.

Article Link: New Apple TV Ad 'Father Time' Released Starring Kobe Bryant
 

d0minick

macrumors 6502
Mar 8, 2011
304
503
I enjoy this ad. Jordan is a fantastic actor. And Kobe is NBA legend. And siri, well, she needs improvement. LOL
 
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ogun7

macrumors regular
Sep 20, 2001
187
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Nice that Kobe has a sense of humor. He is a legend and unfortunately this last three seasons have been rough.
Either way, I will miss him. The guy is a warrior.
And Kobe looks the same age as Michael B. Jordan in the commercial!
 

sw1tcher

macrumors 68000
Jan 6, 2004
1,761
2,339
Wow, first Apple rewards & endorses Dre, and now Bryant.
Boy I tried, but there's really no way to sugar coat the point...
...a woman beater and now an anal rapist. Who will they promote next, a serial killer?

Way to pick em, Apple. Women everywhere must be real impressed.
Don't forget about that deadbeat dad who they chose to lead the company.... If I remember correctly his name was Steve Jobs.
 

Tech198

macrumors Pentium
Mar 21, 2011
15,033
1,945
Australia, Perth
I gotta say Apple actually pulled this one off.... The only reason why i would never do this is because i hate talking to my phone, so why would i wanna talk to my TV...

I need a new TV :D
 
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Keirasplace

macrumors 601
Aug 6, 2014
4,059
1,278
Montreal
Wow, first Apple rewards & endorses Dre, and now Bryant.
Boy I tried, but there's really no way to sugar coat the point...
...a woman beater and now an anal rapist. Who will they promote next, a serial killer?

Way to pick em, Apple. Women everywhere must be real impressed.
Has there been a conviction I'm not aware of?
Can be people change?
etc. etc.
Jobs was a grade A ******* in the 1980s, including a deadbeat dad, so yep, people can change.
 
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