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There is no point in Apple doing it. UHD TV standard isn't yet finalised. There will be all sorts of compatibility problems with UHD TV when it is launched. Only Sharp I know of has one compatible panel and it is not for general sale.
Wrong, the spec is finalized. UHD blu ray players are expected to be released this November. All 2015 Samsung 4k TVs meet this finalized spec and can play the content. I own one so I would know. I did my research before buying.
 
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Why the hell does it still have 10/100 Ethernet? I plug my atv directly into my AirPort Extreme, I want gigabit Ethernet!

I noticed this also and thought wow it may actually just be faster to stream with AC wifi than with wired ethernet on this thing...shame
 
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but there is no 4k content, apart from a few crappy blockbusters and a couple of series on Netflix. Let your TV do the upscale job! Anyway 4K is not an industry-standard television format, as 1080i was and as, apparently, Super-Hi Vision (i.e. 8k) will be.
I have access to MGo movies on my 2015 Samsung 4k TV. Full UHD with HDR. 100 GB downloads with DTS audio. Clearly you are stuck in 2013 as 4k is happening whether you like it or not.

1080p isn't a official standard used for TV broadcasting yet people buy 1080p TVs. Your point is moot otherwise nobody would buy anything beyond 1080i.
 
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The pace that cable adopts h.265 has nothing at all to do with Apple's ability to adopt h.265 (and Apple ALREADY is using h.265 for FaceTime). All these other players don't have to change before Apple could roll out such an :apple:TV. Instead, Apple could lead by rolling out a new standard and then it would be on these other players to play catch up (but even there, it wouldn't matter if a Comcast ever adopted h.265 for their video delivery).

As to "strangling" (data caps, etc), anyone in a strangled community could choose to download 1080p or 720p or SD versions of files. A 4K :apple:TV doesn't force anyone to only stream 4K video; it just makes that possible for those who desire it and are not in strangled areas.

While I share some of your pessimism about broadcasters adopting it for cable or over-the-air even before the end of the decade (it took them a VERY long time to shift from SD to HD even with a GOV mandate), I was surprised to see that over-the-air 4K is actually being tested: http://www.prnewswire.com/news-rele...s-of-emerging-atsc-30-standard-300111554.html While I had generally come to assume the path to 4K quality was probably another round of discs and streaming from an industry leader (like Apple), there may be some hope that at least some broadcasters might do something with 4K even at the over-the-air level.
Yeah, I feel you. Here's the yeahbut coming. I took the time to pore through Apple's new info on their web site yesterday before hopping over here, and I noticed one subtle change - Apple seems to have, at least temporarily removed all references to h.265 from their iOS device descriptions, which was also noted on the 9to5Mac website this morning (http://9to5mac.com/2015/09/10/10-th...e-6s-6s-plus-apple-tv-4-ipad-pro-ipad-mini-4/ - see item 4). I jumped in here having already catching that subtle nuance - my business partner and I are looking to invest in some 4k video equipment and maybe a pair of new iPhone handsets, so video codecs are near the top of my list. We were looking at a couple of Samsung NX1 combos but the extra work to get the video into our proposed workflow isn't worth it to either of us - I was hoping to see "h.265 everywhere", with Apple taking that lead but, instead, I saw that Apple buried h.265 everywhere. Dream, snuffed.

As to strangled? 8 of my 9 clients are in rural areas, all with offices within 100 feet of fiber but supplied by CenturyLink DSL with caps and no more than a 6M/256k connection available. I can't transmit too many files over those connections, and the neighbors b**ch about unusable connections after 5 p.m. These "rural" locations are within 90 minutes of Seattle and Portland, and I watched Williams install the fiber that my clients can't touch but I can here in Seattle or Portland. I get more speed and use out of my PHS on my iPad Air with a VZW UL data SIM! A neighbor of my mom's runs a B&B in Skamokawa WA - downloading files or using Netflix takes a backseat to playing cards or going to the firing range, and the home owner between them and my mom's is a network engineer for CenturyLink, and he gets an earful from everyone!

Look, we're both right, and I'm not discounting anything you've written. My brother was in Hong Kong a few weeks ago and stayed with me last week. He told me that the quality of the broadcasts in HK and during his layover in Tokyo blew away what we have here, and we both have old eyes! h.265 will really enhance our lives from an entertainment perspective, but I just don't see when it's going to happen. My analogy of using Comcast was just a simple, easy means to snub a company that's getting in our way. Cheers!
 
I suppose it may be too much to expect the device to finally be compatible with MKV files??
Well depending on what limitations Apple puts on the tvOS app store, we might actually get MKV players for the device. Though they'll probably have to rely on software decoding.
 
There's not a single app in the app store to take advantage of the A10 chip for next year's iDevices. So why bother building the A10 after this launch?

There's not a single app coded to fully exploit Skylake's completely unique features, so why bother to develop computers with Skylake?

Etc.

Hardware leads. Roll out advances in hardware and the software and infrastructure plays catch up. It's always been that way.

No people have "force touch" needs but that's coming in the new phone anyway. Pretty much everyone could pay for anything before Apple Pay but Apple Pay was developed anyway. Nobody had or needed touchID but Apple rolled that out anyway. USB3C. Thunderbolt. Lightning. Retina HD or Retina 5K (when retina was apparently the limit of human eyes)

I realize we have to "rally the troops" in support of Apple here but Apple DID EMBRACE 4K today. The iPhone shoots 4K. iMovie will edit 4K shot on the iPhone. Retina 5K iMacs and FCPX also fully support 4K video editing. iTunes will store 4K videos rendered from iMovie or FCPX. There are tons of 4K TVs in the wild from pretty much every manufacturer. What's missing: iPhone shoots 4K, iMovie or FCPX edits 4K, iTunes stores it, Apple TV, 4K TV. Just one crucial link in the chain.

I agree completely. I was very excited for the Apple TV update and was going to buy one as soon as they where available, but I am not buying another 1080p device. I currently have a 720p TV with an ATV2, but I am looking at buying a new TV sometime in the next year. I don't want my new ATV to be obsolete the moment I decide to buy a new TV, and if you are buying a new TV now it doesn't make sense to buy an old 1080p TV when 4K is here. My ATV2 can live on until they add 4K support.
 
I didn't think of this. That totally sucks. My sound bar does not have HDMI, so I might have to change some stuff around a bit. Maybe my TV has a optical out.

The optical out has been on ATV1, 2, and 3. I wished it would have stayed.

I didn't realize that until you mentioned it either. I am still using my old Harman Kardon amp from 2003. I need optical if I want surround. Between that and 4K, I guess I won't be buying one.
 
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I'm sorry, those types of insensitive posts should be banned by the Admins. It's morally equivalent to dangling a steak in front of a hungry homeless person.
 
I didn't realize that until you mentioned it either. I am still using my old Harman Kardon amp from 2003. I need optical if I want surround. Between that and 4K, I guess I won't be buying one.

This is definitely being targeted at people who don't yet own a set top box. Unfortunately, for people who own a Fire TV, Roku or even an Apple TV 3rd gen, this product is not going to make them upgrade. It's a set in the right direction, but we'll have to wait until next year to see a new Apple TV with Apple streaming TV service.
 
Roku calls the "apps" channels and Apple calls "channels" apps. Roku has Sling TV and Apple TV has nothing for now!

Sling is totally useless because it is LIVE ONLY. No on-demand. On-demand is the whole reason why I bought a Roku. If I just wanted to watch live TV, and not be able to have a pee, then I would have kept my cable box.
 
I don't understand why folks are ok with being able to shoot 4k on the 6S/6S+, okay with being able to edit said footage on the 5K iMac & iPad Pro, but are not upset that they will not be able to watch the full resolution video on their TV (assuming 4K tv) via the Apple TV.

That is assuming they have all of those things.

I would love to have 4K on the ATV4. Not because I have a 4K tv, but as a way for future proofing.

So, it only has 1080p. At least for me, it is not a big deal.

I have a feeling that most people that were thinking of buying an ATV4, probably don't have a 4K TV.
 
Sling is totally useless because it is LIVE ONLY. No on-demand. On-demand is the whole reason why I bought a Roku. If I just wanted to watch live TV, and not be able to have a pee, then I would have kept my cable box.

You don't understand who Sling is marketed to. I travel a lot and have a 2nd home. When I want to watch my local sports team from Miami, and I'm in Nevada, Sling is very useful.
 
You now have a phone that can shoot 4K video, but it has no way of displaying the full resolution to anything except the 5K Mac.

That makes the 4K video portion of the new iPhone useless.

BTW I wonder how much 4K Video the 16GB can hold. How much 4K video the 64GB can hold? And how much the 128GB can hold.

It is still low, how many people have a 4K capable iPhone? a 5K iMac?

I am not saying I did not want 4K ATV4, I am just saying it is not a surprise that it did not have it.
 
This is definitely being targeted at people who don't yet own a set top box. Unfortunately, for people who own a Fire TV, Roku or even an Apple TV 3rd gen, this product is not going to make them upgrade. It's a set in the right direction, but we'll have to wait until next year to see a new Apple TV with Apple streaming TV service.
What? I have an Apple TV 3rd gen and I am definitely getting this. For the new interface, for the new remote, for the App Store, for the A8 processor, and most importantly of all, for 802.11ac.
 
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My big question is how the remote is going to control the TV and audio on/off, and the volume when it doesn't have IR. Can it somehow do this through HDMI?
 
Do you work for Comcast or Time Warner? Then stop trumpeting their excuses.

Oh hell no! I hate the cable companies as much as most others do here. I should have clarified that I, too, am one of these geeks that would like 4K video capability but in reality -- it's not ready for mainstream consumption.

I know that video compression rates vary (depending on who's compressing it; YouTube is the absolute worst), but I have a lot of 4K video files and a 1-hour video can typically be 30 GB. I have a 300 GB cap on my Cox account (and I have a 100Mb/sec plan), so that means I can watch 10 hours of 4K video a month. That stinks.

Unless the internet providers' business models change this still isn't going to be mainstream in the next year or two.

Sadly.
 
Apple formally endorsed 4K video recording TODAY. Apparently Apple themselves think we're ready for it in new iPhones. iMovie in new iDevices can edit 4K video....

Don't get me wrong, I love having 4K video. I'm just saying that the rest of the content, distribution, and broadband businesses & infrastructure aren't ready for it RIGHT NOW. In a few years, yes!

When people are gonna realize that 1 hour of 4K video will take up probably 4 times the amount of storage space than 1080p video... They're going to revert back to 1080p ASAP... (4K has 4 times the number of pixels than 1080p. As always with file sizes, YMMV.)
 
I did not think this is true at first, but then I thought about it.

I am sure my parents have no idea what 4K is, my wife probably doesn't, and many friends and family, the ones not into tech, probably does not know about it.

I honestly don't know anyone that has purchased a 4K TV. Although there is a good chance that someone I know has one, but I haven't heard about it.

That said, I would have loved for Apple to include it on the ATV4, although I am not surprised they did not.

Same here, I would have loved for 4K to be available, but I'm not the norm (for now). :(
 
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