Exactly. Its not like they are Samsung or HTC, where what you buy doesn't see updates for 6 MONTHS. Apple is well known to update just days, and often several times over initial release and then continue to update. Most people here just need to get some cheese with their 'whine'..
So far, for me, it's been mostly a great experience. Plex + Apple TV 4 has been awesome, I use the Plex DVBLink Channel to watch live and DVR'd TV shows on my Apple TV 4... I can only see it getting much, much better from here.
Very happy AT4 user here.