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the 24 hour limit for movies is ridiculous. My wife often falls asleep during a movie and sometimes it takes us over 24 hours before she can finish it. You should be able to keep it for 48 - 36 hrs

My cable company offers the same thing for on demand movies. 24 hours. They don't really care if you fall asleep. It just means you have to pay for the movie again if you really want to finish watching it.
 
Update: iLounge claims that the timeout may be silently triggered, meaning this may not work. We are investigating further.

Meaning you never bothered to test it properly in the first place, but instead put out a message saying there was a bug.

All that would have been needed to see if it actually worked was to watch something, and then guess what?? Wait 48 hours and try watching it again. If you can watch it again then it is a bug, but if you can't watch it again then things are working as per normal, just silently.
 
arn.

There is a silent trigger. If you look at the new Apple TV interface at the top you will see if there is a rental available. Over time the outline changes colors to eventually become red. A few hours after it is red the authorization will end.

I don't believe these rentals appear in that spot.

arn
 
I wonder why they don't just let you keep it for thirty days. It's not like it costs them any more to do that.

I suspect it's the movie studios being stingy bastards, and not Apple.
 
Isn't the time limit set by the Studios and not Apple? I have always said that the viewing period is too short and thought a minimum of 5 days, like that old brick and mortar store Blockbuster used to do or was that Hollywood Video?

Only work around that I have found is that if you pause a movie in ATV (at least the old one) and then came back to it after the expiration time, it still let you finish the movie. Which I thought was pretty cool given that Xbox just stops it dead cold...at least it did a few years ago. Haven't rented a movie in Xbox in ages.
 
Someone let me know why this is a big deal and I'll let you know that I still don't care.

You shouldn't care, and neither does Apple. The content providers impose these rules on all distributers because they care. That is why any well publicized loophole will be closed.
 
thats funny, when you download a movie illegally, you get to keep it forever! lol just kidding well not really....

but back on topic, it sounds like this was rushed out the door to compete with GTV
 
I've found with my new Apple TV that it often doesn't mark shows as watched after we have... watched them. These are just shows I've downloaded via Bit Torrent and put into iTunes.

Sometimes iTunes thinks the first few minutes have been watched, mostly it doesn't register any viewing at all.

Probably related to the rental bug.
 
the 24 hour limit for movies is ridiculous. My wife often falls asleep during a movie and sometimes it takes us over 24 hours before she can finish it. You should be able to keep it for 48 - 36 hrs

Feew! I was afraid you were going to say:
...My wife often falls asleep during a movie and sometimes it take her over 24 hours before she wake up... ;)
 
There is a silent trigger. If you look at the new Apple TV interface at the top you will see if there is a rental available. Over time the outline changes colors to eventually become red. A few hours after it is red the authorization will end.
You're thinking of movies and TV shows rented directly on the Apple TV. The article is referring to movies and TV shows rented in iTunes, which can now be streamed to the Apple TV. Different situation, and the Apple TV definitely provides no indication that you're looking at a rented item; it just sorts it amongst your normal purchased content.

The only clue that it's a rental is that if you look at your playlists (which have to be specifically enabled in your Apple TV preferences to show up for anything other than music) there will be a "virtual" Smart Playlist labelled "Rentals" that includes all of your rented content. However, the same content also appears everywhere else in the UI with no indication that it's rented, nor any warning when you actually start playing it.

If you can watch it again then it is a bug, but if you can't watch it again then things are working as per normal, just silently.
To be fair, it is a bug, just not a loophole that will let you keep watching a rented item. The bug is that iTunes never gets the updated expiry information, and will end up keeping a useless unplayable item cluttering up your library long after it should have expired -- the only way to get rid of it is to delete it manually, which of course requires you figuring out which rented items you've watched and are therefore ready to delete.

I've found with my new Apple TV that it often doesn't mark shows as watched after we have... watched them. These are just shows I've downloaded via Bit Torrent and put into iTunes.
That's also a bug. Right now the new Apple TV has more bugs than a bait store in terms of how it interacts with iTunes. You will find, however, that if you stop watching a movie or TV show within the last few minutes (generally around the last 10% of it), it will correctly mark it as watched. I've had to get into the habit of ending my TV shows before they actually get to the end just to work around this annoying bug.

Other fun bugs include the fact that the TV show sorting is completely messed up (even leaving aside the fact that you now get one entry per season), and all playlists now sort alphabetically instead of preserving the sort order from iTunes.
 
arn.

There is a silent trigger. If you look at the new Apple TV interface at the top you will see if there is a rental available. Over time the outline changes colors to eventually become red. A few hours after it is red the authorization will end.

Movies rented on my Mac show up under Computer/My Library on the Apple TV and not in the section you mentioned – movies rented directly on the Apple TV show up there.
 
I rented a movie the other day and it was on the top left of the main interface.

Sorry that's what I was talking about r6girl.

my bad.

That's because you rented it directly on the Apple TV. If you rent it on your Mac/PC it doesn't show up there, it only shows up in the 'Computers' section.
 
That's because you rented it directly on the Apple TV. If you rent it on your Mac/PC it doesn't show up there, it only shows up in the 'Computers' section.

Thanks. I realize that now. I'm following through on this by renting in iTunes and then I'll stream it from my new Apple TV and see what happens. If it is like this article states then I'm gonna submit a bug report unless this is being done purposefully by Apple.
 
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vassillios said:
the 24 hour limit for movies is ridiculous. My wife often falls asleep during a movie and sometimes it takes us over 24 hours before she can finish it. You should be able to keep it for 48 - 36 hrs

Agreed. What planet do these studio execs live on that they can't recognize that many people don't have the time to watch a movie in one sitting? If I come home and rent a movie and only hve an hour efore I have to go to bed, why shouldn't I be able to pick up where I left off the next night?

Even a 28 hour rental would be a vast improvement over 24.
 
Thanks. I realize that now. I'm following through on this by renting in iTunes and then I'll stream it from my new Apple TV and see what happens. If it is like this article states then I'm gonna submit a bug report unless this is being done purposefully by Apple.

Apples probably already read this article and working on a fix lol.
 
Let the update denying begin. The new update will be a downgrade :D and nobody will get it ;)

It's like MainMenu and iStat Menus which became shareware in the new "update", only letting you use it for 14 days.

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Agreed. What planet do these studio execs live on that they can't recognize that many people don't have the time to watch a movie in one sitting? If I come home and rent a movie and only hve an hour efore I have to go to bed, why shouldn't I be able to pick up where I left off the next night?

Even a 28 hour rental would be a vast improvement over 24.

Again another reason to keep the old version and its loophole.
 
I need to watch a TV show or movie how many times in a month?

some shows you might want to watch again. I used to watch Lost the day after (I was on night shift) and then again on the weekend with my boyfriend.

plus consider if you started something like a movie tonight and were interrupted, but you couldn't get home to watch it until 25 hours after you started it, oh well, too bad for you.

A flat 30 day rental with no extra clauses covers both issues pretty nicely
 
That means when you start playing a rental from your computer, the 24/48 hour timer never gets triggered. It seems you will be able to watch these rentals as often as you like over the 30 day period.
IMHO this is how it should be anyway. Why not? There's no hard copy to return. Why not let you watch a movie or TV show as much as you want for a month. I mean, really what's the big deal? It should just work for 30 days, period. You're still not gonna keep it.
 
Since Apple is paying full purchase prices to Fox and ABC for these rentals it makes sense.

They don't have to get the cut-off issue sorted out yet. They can do this during the trial because it doesn't make a lot of difference, and the actual existence of it will artificially boost "rentals" during the trial period, making it potentially look more successful than it really is. I assume they will change this at some point before the trial ends.
 
The 24/48 hour timeout is most probably a licence restriction with Apple's contract with the film studios and so is unlikely to get changed.

It appears from iLounge's note that a patch will be required because Apple TV users cannot currently differentiate between iTunes-streamed rentals and normal content, therefore in theory could unwittingly start the 24/48 hour timer on an unwatched rental only for it to expire before they have actually watched it. This is bad and therefore needs patching ASAP or there are going to be some unhappy customers!
 
24/48 hour limits hurt sales

I never understood why they want a 24/48 hour limit. There's a point at which, if you're too greedy, instead of making more money you'll just make none at all.

I travel for work. My other half travels for work. If one of us is out of town the other might be willing to rent a movie -- but we'd like for BOTH of us to watch it. With just about any other rental system, we could keep the movie for a week or longer... enough time for everyone to get a chance to watch it.

With the 24/48 limit, we just WONT rent a movie... at all.

In all the years that I've owned Apple TV, I have _never_ rented a single movie or TV show, and all specifically because of this limit. I feel like I'm being double-dipped because we both have busy work schedules. Why should they care how many times it's played? It's not like they pay for the electricity that powers my TV when I'm watching their movie.

The rental policy fails to recognize that when you rent a movie, you're really renting it to a household... not necessarily to an individual named person. In my opinion, they should update this policy to give consumers more flexibility. Either (a) allow unlimited viewings for about a week, or (b) allow limited number of viewings (e.g. 3) but give consumers the full 30 days.
 
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