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It feels like Apple has lost its original vision/purpose for the Apple TV (remaking the remote dozen of times does not mean you know what you're doing). I mean what does Apple want? More people subscribing to AppleTV+? Yet they don't even want to sell a basic AppleTV for $99 (or even $49), making it like they want good margins on the hardware. But ironically they are putting Apple TV app on other platforms like Android TV devices.

Apple started Apple Arcade, making it seems like they want to go into gaming console route. But then it seems like it's not going anywhere, with developers starting to get disinterested. How about a smart home hub? They are not even integrating the homepod well, and they discontinued their router lineup, which is the heart of any home networking.

What does Apple really want? As a consumer, I'm totally confused.

I guess we will never see what Jobs' had said in one of the interviews that he "cracked it." Seems like whatever Jobs was thinking, it got lost in translation somewhere.

"What does Apple really want? As a consumer, I'm totally confused."

The answer, "Cash, Cash, and more Cash" until the well runs dry. Then it is time for the exec's to move on.
 
I have 2 TV’s in the house, both OLED, both with the lates Apple TV 4K. Both refurbished from Apple. I love both of them but the price points are too high. I’d like to see an Apple TV Stick or something similar to make it easy to hide the device. The current remote is great.
 
Not really sure who this is aimed at. The only thing I upgrade now is for bitstream audio and more Dolby vision profiles. They won’t do that so I’m out and will stick to the shield.

Gaming? Yeah right.

I don’t see what’s left for the needed power. 8k? Why?

They would be better off just making the current one cheaper than shoving newer internals into it to ‘validate’ the price. Pretty sure a cheaper version would get more sales.
 
Not really sure who this is aimed at. The only thing I upgrade now is for bitstream audio and more Dolby vision profiles. They won’t do that so I’m out and will stick to the shield.

Gaming? Yeah right.

I don’t see what’s left for the needed power. 8k? Why?

They would be better off just making the current one cheaper than shoving newer internals into it to ‘validate’ the price. Pretty sure a cheaper version would get more sales.
I agree, considering that most streaming content is still HD, it's hard to get excited about 8k.
 
here are four rumored features and changes for the streaming box.

  • Faster chip
  • Increased RAM
  • New version of Siri Remote
  • Lower price

That’s one feature (Find My support for the remote). Everything else is just specs. Why do I need a faster SoC with more RAM on an Apple TV? Does it make TV show writing better? The current one is already quite overpowered for what people actually do with it.
 
I honestly don’t care about any of these features. My first gen Apple TV 4K is more than fast enough, and I use the remote app on my iPhone instead of the physical remote.

What I do want to see is a HomePod/Apple TV combo with a mic and camera built in for FaceTime and Siri support. A soundbar would be amazing too, that can be paired with HomePod minis for surround sound
 
They need to ‘do a’ HomePod mini; reduce the price dramatically (I’d say $99 but that’s probably in dream land) and focus on fewer things better. Apple’s current valuation of the Apple TV is based from the notion that users will, for instance, use it as a games console in addition to the other features, which is about as likely as me flying to the moon with Tom Cruise.
 
I’d like to be able to view my photos in HDR.
I’d like spatial audio with dynamic head tracking.
I’d like Dolby Vision to look as good with the Apple TV as it does on native apps on my TV (I get some banding with the Apple in very dark areas, but transitions between dark areas are smooth on the TV’s built-in apps.)
 
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Airplay still sucks.

When I use my VPN (expressvpn) I can’t stream from websites any video.

They need to fix airplay.
 
my 2 cents... combine it with HomePod (and add the option to add more HomePods to enrich the sound experience) + FaceTime camera in a sound bar form factor + enhanced home app and call it Home.
That’s going to need to be in addition to a “normal” Apple TV version, or you’re going to make a whole lot of people who already have surround sound systems of one sort or another pretty unhappy.
 
Boring is right…

Come up with something new here. The suggestions above about combining home and tv are great. Sound bar would be nice.

Make the refresh cycle 3 years for Apple TV and make the previous gen $79 when new gen is released.

👊😬👍
 
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Really? My 4k appletv is snappy as the day I bought it, also in 2017. I don't play games on it, though. So maybe that's the difference? I also don't have a 4k tv..still running an old 1080.

I see no reason to replace it.
My Apple TV 4K from 2017 has slowed down for sure. There are times when it just spins and I have to close out all the apps open. The A14 and 4GB of RAM would help tremendously.
 
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