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That’s going to need to be in addition to a “normal” Apple TV version, or you’re going to make a whole lot of people who already have surround sound systems of one sort or another pretty unhappy.
it's to move on to high bandwidth wireless surround and replace those old cable surround systems with modern wireless system.
 
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How much money are Apple TVs actually making? They should go the CarPlay route and license the software to TV manufacturers. That way more people are integrated, and trapped in the Apple ecosystem, which would raise the profit in their services.
 
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+ FaceTime camera in a sound bar form factor
This is something I would use.

I like using my TV for FaceTime calls between the kids and their grandparents..
At present that means using my iPhone in AirPlay mode to the Apple tv, and balancing the phone on the tv.. for the phones camera to see my room.
It sometimes works, but I often get the audio wrong - I must press the wrong audio input select on my amp, or something - and noone can hear either end of the call.

A dedicated FaceTime camera eg on a little gorillapod style clamp, that instantly works via Apple TV for FaceTime, in a seamless Apple’y way, (and a built-in HomePod-quality microphone) would be an instant buy for me.
 
"What does Apple really want? As a consumer, I'm totally confused."

The answer, "Cash, Cash, and more Cash" until the well runs dry. Then it is time for the exec's to move on.
That's the thing. If Apple wanted pure profit through selling the hardware, why are they making Apple TV app for Android TV? If Apple wanted more people to subscribe to Apple TV+, why aren't they selling a $50 hardware to put more Apple TV boxes in consumer hands? It's like they don't actually know what they want to do with Apple TV.
 
It needs a web browser.

Not that it would need new hardware for that, the hardware has been capable since the 1st gen. And of course the 1st gen is the only one that could actually have one, after you jailbroke it to just run regular Mac OS X.
 
It needs a web browser.

Not that it would need new hardware for that, the hardware has been capable since the 1st gen. And of course the 1st gen is the only one that could actually have one, after you jailbroke it to just run regular Mac OS X.

I think a web browser is the least interesting thing they could do to the Apple TV.

Why?
 
It feels like Apple has lost its original vision/purpose for the Apple TV (remaking the remote dozen of times does not mean you know what you're doing). I mean what does Apple want? More people subscribing to AppleTV+? Yet they don't even want to sell a basic AppleTV for $99 (or even $49), making it like they want good margins on the hardware. But ironically they are putting Apple TV app on other platforms like Android TV devices.

Apple started Apple Arcade, making it seems like they want to go into gaming console route. But then it seems like it's not going anywhere, with developers starting to get disinterested. How about a smart home hub? They are not even integrating the homepod well, and they discontinued their router lineup, which is the heart of any home networking.

What does Apple really want? As a consumer, I'm totally confused.

I guess we will never see what Jobs' had said in one of the interviews that he "cracked it." Seems like whatever Jobs was thinking, it got lost in translation somewhere.

In Steve's era, Product and Services are ( mostly ) done because he wanted something better. There are always reason why certain things are done.

In Tim Cook's era, it is about money and revenue.
 
so many new products but no event which is unlikely i think?

if really only press release, at most 1 or 2 products they will announce.
 
I find it difficult to believe they will release a new version already given how long previous delays between updates have gone.

The price needs to drop but will penny pinching Tim allow that?
 
I think the current remote is pretty perfect. Not sure what they could do to improve it. I guess add Find My, though I have no need for that personally. At most I might want a little speaker for pinging. Maybe the new remote will be for gaming.
 
It feels like Apple has lost its original vision/purpose for the Apple TV (remaking the remote dozen of times does not mean you know what you're doing). I mean what does Apple want? More people subscribing to AppleTV+? Yet they don't even want to sell a basic AppleTV for $99 (or even $49), making it like they want good margins on the hardware. But ironically they are putting Apple TV app on other platforms like Android TV devices.

Apple started Apple Arcade, making it seems like they want to go into gaming console route. But then it seems like it's not going anywhere, with developers starting to get disinterested. How about a smart home hub? They are not even integrating the homepod well, and they discontinued their router lineup, which is the heart of any home networking.

What does Apple really want? As a consumer, I'm totally confused.

I guess we will never see what Jobs' had said in one of the interviews that he "cracked it." Seems like whatever Jobs was thinking, it got lost in translation somewhere.
Agree, I bought the first Apple TVs and haven't used them much since smart TV came out. What do I need an Apple TV for?
 
Hahah wow it’s amazing how bad certain aspects of Apple are. They actually have absolutely no god damn idea what to do with this product LOL.

It’s a box that does what your TV comes with for $170-$200+ dollars. Hahaha. It offers nothing more.

In its current form it needs to be $50, and not a dime more. Instead, it’s literally 3-4x that price haha.

Their teams are truly completely visionless and hopeless. Look at the remote LMAO. They dramatically changed it and then dramatically changed it back to nearly its original form……they have absolutely no idea wtf they’re doing. The remote design is one of the most embarrassing designs Apple has ever done. The Amazon Fire TV remote is so much better it’s dumbfounding.

The Apple TV is a product devoid of all direction and vision. It’s like a meandering, lost toy, searching for an owner but no one wants it.

What needs to happen?

Firstly, innovation.

Airplay 3, immediately, because Airplay is one of the most embarrassing failures Apple has. It is literally limited to 1080P in 2022 LOL. The god damn phone can record 4K video but it’s impossible to watch it short of literally transferring it to iCloud or a Mac.

Airplay 3 needs 2 things: it needs 4K obviously, and Bluetooth, Wi-Fi, and LiFi transfers. LiFi being light-based transfer for ultra-fast data transfer (requires direct line-of-sight, but has insane speed capability).

Now, Apple TV: each model comes with a new remote that is designed to be ergonomic, rounded, and thick like the Amazon Fire TV.

Apple TV Pod ($50) is a dongle, with HDMI 2.1 and a power adapter. It is a tiny device whose only purpose is to place Apple’s TV software on your TV, and to massively enhance the sharing experience from iPhone, iPad, and Mac with Airplay 3. It also has a 48MP camera for FaceTime which intelligently uses the 48MP to crop around the room, and zoom (to 2x), following the subjects for carefree TV FaceTime calling. Future iPhones and iPads have a tiny hole in the top band where an infrared LED emits for LiFi. Using this, the iPhone could transfer even games which require extremely low latency to the Apple TV Pod which has a wide receiver to catch the light information the iPhone or iPad is sending it. This would also be accomplished for the Mac through a thunderbolt adapter that plugs in. This would allow you to play AAA Mac games like the upcoming (Resident Evil Village [For Mac]) on your TV, simply by placing your laptop in line-of-sight of the Apple TV Pod.

Apple TV Play: A $300 device with identical features to the Pod, but with an M2 chip, 512GB Storage, 8GB DDR5, and an Apple-designed gaming controller (but support for PS5 and Xbox controllers as well). AAA games could come to this, including Call of Duty, and all other big AAA third-parties. Apple would need to start developing their own AAA games too though, but as evidenced by Apple TV+, they aren’t very good at content creation.

Apple TV Ultra: A $500 device with identical features to the others, but with an M2 Max chip, 1TB Storage, 8GB DDR5, and the gaming controller.
 
Make 2 models

Apple TV
A12 chip for the “why do I need more?” Crowd.
$99

Apple TV Pro
M2 Max
Acquire gaming studios
Get 3rd parties on board with incentives bridging iPad/iPhone/Mac/Watch/TV
All the latest specs
$399

I’d go in detail but I’ll save it for my blog.
 
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