Hahah wow it’s amazing how bad certain aspects of Apple are. They actually have absolutely no god damn idea what to do with this product LOL.
It’s a box that does what your TV comes with for $170-$200+ dollars. Hahaha. It offers nothing more.
In its current form it needs to be $50, and not a dime more. Instead, it’s literally 3-4x that price haha.
Their teams are truly completely visionless and hopeless. Look at the remote LMAO. They dramatically changed it and then dramatically changed it back to nearly its original form……they have absolutely no idea wtf they’re doing. The remote design is one of the most embarrassing designs Apple has ever done. The Amazon Fire TV remote is so much better it’s dumbfounding.
The Apple TV is a product devoid of all direction and vision. It’s like a meandering, lost toy, searching for an owner but no one wants it.
What needs to happen?
Firstly, innovation.
Airplay 3, immediately, because Airplay is one of the most embarrassing failures Apple has. It is literally limited to 1080P in 2022 LOL. The god damn phone can record 4K video but it’s impossible to watch it short of literally transferring it to iCloud or a Mac.
Airplay 3 needs 2 things: it needs 4K obviously, and Bluetooth, Wi-Fi, and LiFi transfers. LiFi being light-based transfer for ultra-fast data transfer (requires direct line-of-sight, but has insane speed capability).
Now, Apple TV: each model comes with a new remote that is designed to be ergonomic, rounded, and thick like the Amazon Fire TV.
Apple TV Pod ($50) is a dongle, with HDMI 2.1 and a power adapter. It is a tiny device whose only purpose is to place Apple’s TV software on your TV, and to massively enhance the sharing experience from iPhone, iPad, and Mac with Airplay 3. It also has a 48MP camera for FaceTime which intelligently uses the 48MP to crop around the room, and zoom (to 2x), following the subjects for carefree TV FaceTime calling. Future iPhones and iPads have a tiny hole in the top band where an infrared LED emits for LiFi. Using this, the iPhone could transfer even games which require extremely low latency to the Apple TV Pod which has a wide receiver to catch the light information the iPhone or iPad is sending it. This would also be accomplished for the Mac through a thunderbolt adapter that plugs in. This would allow you to play AAA Mac games like the upcoming (Resident Evil Village [For Mac]) on your TV, simply by placing your laptop in line-of-sight of the Apple TV Pod.
Apple TV Play: A $300 device with identical features to the Pod, but with an M2 chip, 512GB Storage, 8GB DDR5, and an Apple-designed gaming controller (but support for PS5 and Xbox controllers as well). AAA games could come to this, including Call of Duty, and all other big AAA third-parties. Apple would need to start developing their own AAA games too though, but as evidenced by Apple TV+, they aren’t very good at content creation.
Apple TV Ultra: A $500 device with identical features to the others, but with an M2 Max chip, 1TB Storage, 8GB DDR5, and the gaming controller.