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If they're smart, they'll make this a wifi router, too, and bring back that product line.
Where's the market?

When the AirPort stuff originally came out, setting up WiFi was more of a tech challenge (esp. on Windows machines) so there was a market for a plug-and-play WiFi router.

These days, most people get a plug-and-play WiFi router bundled & installed with their broadband package - and for non-tech types, sticking to that is usually the safest bet. More techy types who want a more feature-ridden router will be looking for more configurability (and hence complexity).
 
The 4K (not even the latest) has the ability to have the remote located using the Control Center remote app’s Find remote function.

Not accurate enough for me. Using Find My to find the remote, it will just tell me the remote is “near” when I’m in the vague vicinity of the sofa and doesn’t really help me narrow it down beyond one side of the living room.
IMG_7448.png

Using Find My to find the AirTag attached to the remote? It will tell me precisely how close it is and failing that, can even make sound to help me locate it.

IMG_7447.png
 
Just make the damn thing work reliably so that I don’t have to keep rebooting and or reinstalling my apps. And having to often watch pixelated and blurry images would be a real bonus. Our Roku box never needs this level of attention.
What are you doing on your ATV that requires so many reboots? I've had mine for almost three years now without rebooting once, with no problems.
 
I think this release will show whether Apple have basically run out of ideas for the Apple TV. If its just a spec bump (new A-series chip, Apple WiFi/bluetooth chip) and TvOS26 as per the beta then it's not good news.

I'd expect to see a new Apple TV/TvOS 26 receiving Apple Intelligence/new Siri including the ability to handle Apple Intelligence queries from Homepods on the same network (i.e. add AI to existing Homepods/Apple TVs on the network without having to launch new versions with A18-level ML chips).

I'd expect Apple to offer an AI solution for discovering new content via complex queries; perhaps limited to Apple TV+ at first, but then expanding to other sevices via an API (or a system wide version that knows what subscriptions you've got and makes recommendations based on the content available to you).

Uncompressed audio passthrough/bitstreaming is something that a lot of the hardcore fanbase are looking for, which Apple could tie to the new model and in 2025, is there really any excuse for not shipping a full bandwidth HDMI 2.1 port and feature set (4K120, VRR etc)? Perhaps a new version of Airplay, supporting higher bandwidth too (which would give people a reason to buy an Apple TV rather than rely on AirPlay 2 built into their TV).

I'd also like support for controlling homekit lights based on screen content (the lighting reflects what is on the screen) in the same way as the Hue Play app does (but with out the high cost) including support for calibrating lighting strips that go around the sides of the TV for Ambilight-based effects.
You’re not going to get all that for $99, which is the rumored price. And, while I can see why you might want all of those features, the truth is the vast majority of Apple TV buyers aren’t looking for them because they’re not part of the hardcore fanbase. However, perhaps a $199 Apple TV Pro could get some traction.
 
What are you doing on your ATV that requires so many reboots? I've had mine for almost three years now without rebooting once, with no problems.

Mine is my Home Hub and for whatever reason that functionality stops working every a few months and requires a reboot. It's an odd one that only started in the last year for me.
 
Still love my plasma TV, so my old HD ATV is still fine (and still supported), but I'd like to ditch the baseboard Ethernet run (my old ATV can't connect to WPA3). I'd also like to have the feature for dialogue enhancement.
 
Just make the damn thing work reliably so that I don’t have to keep rebooting and or reinstalling my apps. And having to often watch pixelated and blurry images would be a real bonus. Our Roku box never needs this level of attention.
That sucks, but could be your device. Never had any issues with any of mine going back to the ATV3
 
I am good with the one I currently have. I just wish TV OS was better. Give me an update all option (Or a listing of apps that need updates like on all the other OSes) and I'll be happy. Considering that is still not a feature yet after all this year is funny.
 
Seems like a costly thing to make for such a niche use, especially when it supports Xbox and PlayStation controllers already. Microsoft apparently spent $100M designing and testing the Xbox One controller.
It's niche, because it's not bundled. They wouldn't bundle it, because it's niche. That's how Apple missed the TV game market, in a nutshell. But it's too late now. The Switch wiped up that market.

But no way did Microsoft spend $100M designing that controller. If anything they, spent $99M on crazy, revolutionary prototypes that amounted to nothing, then $1M on tweaking the controller they had. I mean, Microsoft Research literally spent money on inventing a dance mat to organize your email.
 
Isn't that pretty bulky?
I did the same as gp, it is a bit bulky but for a remote that’s not really a terrible thing. My case is also bright orange, easy to find in the living room, and grippy
 
But will it include support for Auracast?

Would also like to see support for Google Widevine so SiliconDust HDHomeRun can stream DRM encrypted ATSC 3.0 OTA channels to the Apple TV.
 
I think the new Apple TV will use the A18 SoC with 8 GB of RAM, up to 256 GB of local storage, and Apple's new WiFi chip so it supports wiFi 7 (802.11be), along with a new RJ-45 Ethernet connector with support for above 1 gigabit connections from a fiber modem or DOCSIS 4.0 cable modem.
 
But this goes under your TV and people's routers are often at the corner of their home, and many won't want an ethernet running across.
I'd argue that newer homes (ours for example) have ethernet all over the place, very specifically where HDMI runs or television mounts (at least bracing in the walls) are located.

Maybe a new Apple-branded router that automatically calibrates/sets itself up a la Homekit accessories, and the Apple TV acts as a mesh access point... there's so much room in the Apple TV to work with, they could make it slightly thicker and add a feature like that.
 
I think this release will show whether Apple have basically run out of ideas for the Apple TV. If its just a spec bump (new A-series chip, Apple WiFi/bluetooth chip) and TvOS26 as per the beta then it's not good news.

I'd expect to see a new Apple TV/TvOS 26 receiving Apple Intelligence/new Siri including the ability to handle Apple Intelligence queries from Homepods on the same network (i.e. add AI to existing Homepods/Apple TVs on the network without having to launch new versions with A18-level ML chips).
...

After owning iPhones since iPhone 4 launch day and iPads since the original iPad launch day for some reason its taken me until about a week ago for Apple TV to really get onto my radar and I've done a week of deep diving into the Apple TV world that also took me into looking at some HomePod & HomeKit stuff (reviews, getting started, tips & tricks videos on YouTube). I'm now 100% ready to get an Apple TV but with the new version rumoured to be so close buying the current generation doesn't make sense but the wait is now killing me!

Anyway, even in that week of diving into Apple TV, HomePod & HomeKit stuff the one idea that absolutely leapt out at me was HomePod & Apple TV integration. If the next Apple TV is going to get an A-Series SoC with much more AI processing capability then having the ability for HomePods to hand off requests that can't be handled on-device to an Apple TV on the same network makes so much sense. The new HomePods are rumoured to be sticking with S-Series chips, probably important to keep the price down especially for the Mini where people might buy one for pretty much every room in their house.

Even the latest S-Series can do some basic Siri requests locally as evidenced by the current Apple Watches but having Apple TV able to catch the requests that the HomePods can't process and process those on the Apple TV would be a huge boost to Apple's overall home automation offering. It would protect user's privacy, probably speed up response times, and take some load off Apple's servers so save Apple some back-end costs as well.

If Apple is serious about capturing more of the home automation market, and the rumours of upcoming HomePods incorporating displays to complete with Amazon Echo devices makes me think that it is, then creating an ecosystem that can do really quite complex AI stuff all locally (if it ever gets its software act together) would right now give Apple quite a unique and to me very attractive offering in that market space.

If Apple was to head down that path I wonder whether that might create a space for an additional Apple TV version - maybe called the Apple TV Ultra - that packed in as much local processing power as it could for people who want to go as high-end as they can on the local AI for home automation & voice assistant capability while keeping the price at or below say $299. (I picked $299 because that's the current price of a single HomePod 2 so if someone is willing to spend that on a single speaker I would think that might be a reasonable upper bound for an Apply TV Ultra.)
 
I think this release will show whether Apple have basically run out of ideas for the Apple TV. If its just a spec bump (new A-series chip, Apple WiFi/bluetooth chip) and TvOS26 as per the beta then it's not good news.

I'd expect to see a new Apple TV/TvOS 26 receiving Apple Intelligence/new Siri including the ability to handle Apple Intelligence queries from Homepods on the same network (i.e. add AI to existing Homepods/Apple TVs on the network without having to launch new versions with A18-level ML chips).

I'd expect Apple to offer an AI solution for discovering new content via complex queries; perhaps limited to Apple TV+ at first, but then expanding to other sevices via an API (or a system wide version that knows what subscriptions you've got and makes recommendations based on the content available to you).

Uncompressed audio passthrough/bitstreaming is something that a lot of the hardcore fanbase are looking for, which Apple could tie to the new model and in 2025, is there really any excuse for not shipping a full bandwidth HDMI 2.1 port and feature set (4K120, VRR etc)? Perhaps a new version of Airplay, supporting higher bandwidth too (which would give people a reason to buy an Apple TV rather than rely on AirPlay 2 built into their TV).

I'd also like support for controlling homekit lights based on screen content (the lighting reflects what is on the screen) in the same way as the Hue Play app does (but with out the high cost) including support for calibrating lighting strips that go around the sides of the TV for Ambilight-based effects.
Really great comment. And you're right. But I expect merely a spec bump :(
 
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For me the current model is pretty much a perfect streaming box. The only thing that I really miss is audio passthrough for TrueHD with Atmos (so I could play my Blu-ray rips of titles with Atmos without losing the Atmos). A price reduction would be good as long as it doesn't mean crippling the device (e.g. I want the option of using Ethernet, which is already limited to the 128 GB version).
 
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