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macrumors bot
Original poster
Apr 12, 2001

We're just six days away from Apple's annual September event at Steve Jobs Theater, where the company is widely expected to unveil new iPhone and Apple Watch models. And now, there are hints of a new Apple TV and possibly more.


Today, the Twitter account @never_released aka Longhorn, which has a history of sharing codenames and info about upcoming Apple hardware, claimed that an Apple TV refresh is incoming. No timeframe was provided, but the tweet says the new model has an Apple TV11,1 identifier and a codename of J305.

AppleTV11,1 is J305AP. - Longhorn (@never_released) September 4, 2019

MacRumors can confirm that both the AppleTV11,1 model identifier and the J305 codename appear within strings and plist files in an internal build of iOS 13 that was provided to us, but this does not guarantee an imminent release.


The tweet added that the new Apple TV will be powered by a faster A12 chip, which would certainly benefit the upcoming Apple Arcade gaming service. It is not entirely clear if this means an A12 or A12X chip, as the current Apple TV 4K has the same A10X Fusion chip as 2017 iPad Pro models.

Update: Longhorn has doubled down on the new Apple TV having an A12 chip, not A12X.

Yes, t8020, 100% sure that AppleTV11,1 uses an A12, not an A12X. - Longhorn (@never_released) September 4, 2019

Rumors aside, it would be reasonable to expect a new Apple TV next week, as the device has been updated once every two years for the past three generations: a revised third-generation Apple TV in March 2013, the fourth-generation Apple TV in September 2015, and the Apple TV 4K in September 2017.

As for other potential announcements, the Twitter account CoinX today teased followers with a "one more thing" tweet, the iconic phrase used by the late Steve Jobs when unveiling one last product or surprise at Apple events.

"but there's one more thing" - Steve Jobs - CoinX (@coiiiiiiiin) September 4, 2019

CoinX has accurately leaked several details about upcoming Apple products, including the names of the iPhone XS, iPhone XS Max, and iPhone XR before anyone else, the removal of the headphone jack on 2018 iPad Pro models, and much more. CoinX is also the source of the rumored "Pro" moniker for this year's iPhones.

What could the "one more thing" be? Possibilities include Apple's rumored Tile competitor that MacRumors shared exclusive details about last week, or perhaps just maybe an early preview of the so-called Apple Glasses. We'll soon find out.

Apple's keynote kicks off Tuesday, September 10 at 10 a.m. Pacific Time.

Steve Moser contributed to this report.

Article Link: New Apple TV With A12 Chip and 'One More Thing' Teased Ahead of Next Week's Apple Event
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macrumors 6502
Jul 6, 2008
I'd like to see a HomePod merge with an Apple TV so you get an Apple TV with a soundbar appearance and HDMI-ARC. This way you're getting two products for the price of one. You'll usurp Sonos and you'll get Siri and Apple Music into more homes too increasing money on subscription services.

Apple won't do this but its a product I'd buy on day one of its release.

I see that Roku have just made the product that I wish Apple could produce:
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macrumors 68030
Feb 28, 2009
One issue (only one, there are certainly others) with the remote is that each app's interface is just a bit different, and the touch points for items like skip +10 seconds are defined differently per app.

You have one hot spot for app A, and a slightly different one closer to the edge for app B, and a different one for app C.

Some you need to click, some just touch.

Apple didn't lay down the law well enough on the UI for sure.

Again, other problems exist with the remote, but this is the thing that gets me insane on the regular.


Feb 9, 2009
The AppleTV is really a fantastic product, however, it *really* needs to be cheaper. Much *much* cheaper. The 4K AppleTV should be no more than £99.

It uses top quality - pro standard components. No way could it be £99. If you want cheap in every way, buy an Amazon device.
It's truly wrong to expect pro level performance for £99.


macrumors regular
Oct 24, 2013
If Apple TV is going to be a success, it needs to be more than a streaming box. Perhaps Apple Arcade can push the Apple TV as a gaming machine, but I'm not sure it can make a dent in the Switch/PS4/XB1 market.
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